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Have you ever wondered what may help someone feel like they belong in sport? This may sound like a simple question, but the answer is often deeply personal.

For some, it's feeling welcome when they arrive; for others, it's seeing people who share similar experiences, cultures or backgrounds to them. And sometimes, it's simply knowing that a space was designed with them in mind.

The Asian Sports Foundation (ASF) recently announced a new partnership with parkrun UK, which is built around a shared commitment to better understanding the experiences of Asian communities and exploring how more people can feel connected to physical activity.

Starting with conversations

We know that sport and physical activity can have a powerful impact on our health, wellbeing and sense of community.

But Sport England's latest Active Lives Adult Survey highlights that participation levels among some South Asian communities remain lower than the national average, and that health inequalities continue to exist.

While data can help us understand trends, it does not always tell us why people choose not to participate, what challenges they experience, or what would encourage them to get involved.

That is why the focus of this partnership is not to assume solutions, but to listen.

Over the coming months, ASF and parkrun will work together to engage with people from Asian communities, gathering insights and lived experiences to better understand what helps people feel welcome, what barriers may exist, and what opportunities there are to create more inclusive environments.

The importance of belonging

Parkrun has become a familiar part of many communities across the UK.

Every Saturday morning, thousands of people come together to run, walk, volunteer and connect with others.

Yet experiences of physical activity can vary significantly from one person to another, as what feels accessible and welcoming for some may feel unfamiliar or intimidating for others.

Understanding those differences is essential if we want to create opportunities that genuinely work for everyone.

At ASF, we believe that increasing participation starts with understanding communities, not speaking on their behalf.

By putting ‘listening’ first, we can help ensure that future actions are informed by the people they are intended to support.

For too long, efforts to get people active followed a familiar pattern – launch a campaign, start a programme, open a facility and hope people turn up.

When engagement was low, especially in communities facing deprivation, ill health or isolation, the blame often fell on individuals.

But the real issue runs deeper.

Today’s Active Lives Adult Survey data shows overall activity levels are improving, yet inequalities remain – and in some cases are widening – highlighting the limits of this approach.

Through our place-based work, we are flipping that script.

Our approach isn’t about parachuting in with short-term initiatives. It’s about changing local systems and putting power, funding and decision-making into the hands of communities themselves.

It’s about reshaping the conditions that make movement possible.

This is a structural shift – from national delivery to locally-led systems; from fragmented interventions to collaboration; and from doing things to communities to working with them.

Crucially, this way of working is starting to show signs of impact, particularly for adults who have historically been least active.

From programmes to places

At its core, place-based working recognises a simple truth: where you live shapes how active you are.

Access to safe green space, transport, income, health, and social networks all matter. So instead of generic national solutions, we are investing up to £250 million into over 90 communities with the greatest need.

But funding is only part of it. The real change is in how decisions are made.

The system impact is scaling

Across all place-based work, our impact is increasingly visible at scale.

In 10 of our original 12 Place Pilots, physical activity is now embedded into health and care pathways – meaning movement is supported through GPs, social prescribing and community health teams.

In Doncaster, this approach has mobilised 757 organisations and 1,500 local leaders to create a coordinated local system where physical activity is no longer a standalone service but part of how the whole area works.

In places like Essex, our investment has helped them unlock around £65 million in additional funding – turning relatively small seed funding into large-scale investment that reaches far more people and creates longer-lasting change.

Leadership capacity is also expanding. Over the last two years around 1,000 local leaders have been trained through our Leading the Movement programme, strengthening the ability of places to sustain change beyond our initial funding.

This is not just a collection of local success stories. It is a different operating model. It's a quiet revolution – one that is reshaping how communities think about movement, health and wellbeing from the ground up.

Because lasting change doesn’t come from programmes, it comes from places.

The insights emerging from the evaluation suggest that the benefits of these roles stem from how they connect as no partner plays just one role.

The magic of collaborative work

The System Partner investment has given organisations the opportunity to think beyond their primary function, build stronger relationships and adopt more collaborative, system-focused approaches.

We are sharing this emerging learning, and our revised theory of change, so that these insights can be used as a tool for conversation.

By understanding the unique contributions and how they fit together, we hope this evaluation is helping Sport England and others to better understand its place in the system.

Boxing is my religion. Like all spiritual journeys it began with a moment of divine inspiration and my baptism was conducted whilst watching Muhammed Ali defeat George Foreman in “The Rumble In The Jungle”.

I grew up in boxing gyms with the sport giving me purpose, discipline and titles – including representing my country on numerous occasions.

These days it offers me the chance to inspire the next generation of boxers and to help anyone who walks through the gym door, to believe in themselves and choose a positive path in life. 

When people ask me why boxing matters so much to me, my answer is simple: it changes and saves lives.

A safe space for all

Of course, it also improves health and builds confidence, but boxing keeps people – especially young people – away from anti-social behaviour and crime, something that I can personally verify as a former Youth Justice Manager. 

With the number of proven offences committed by children seeing an increase of 4%, change has never been so important and there are many ways boxing helps fight crime.

Firstly, boxing gives young people structure and boundaries.

Many of the children and young people who walk through the doors of a boxing gym – like mine in Oldham, Greater Manchester – come from difficult backgrounds and have challenging lives. 

Having little or no access to opportunities and therefore a lack of agency in the world, may result in challenging behaviours. But not dealing with these pressures means they risk spilling out onto the streets and that’s where crime starts. 

Not because young people are 'bad', but because they have nowhere positive to pour their energy into. But boxing gyms can change that, as these spaces are built on discipline, respect, routine and team spirit.

You don’t just turn up to your gym whenever you feel like it. Instead, you’re expected to train on time, plus you have to listen to your coach, and you learn that effort leads to results and that shortcuts rarely work.

These lessons transfer directly into everyday life and children who understand discipline in a boxing gym are far less likely to make reckless decisions outside it.

Boxing also teaches emotional control, becasue contrary to what some may think, this sport helps a young person understand how to control their emotions, particularly aggression, and how to think and act under pressure.

I’ve seen it first hand – children who once lashed out can calm themselves because boxing gave them an outlet for their emotions and that allows them to thrive.

The many lessons of boxing

Boxing is a good metaphor for life and can help to develop those personal and social skills that people need, contributing to tackling deep seated worklessness and low aspirations.

The sport also fosters the development of positive character, self-esteem, self-discipline, courage, perseverance and resilience.

Instead of throwing punches on the street, they hit the pads, the bags and their coach or opponent inside the ring, but always with respect to the sport’s rules, under supervision and with a reason.

Boxing also teaches respect — for yourself and for others. You shake hands, you follow rules and you learn that real strength comes from self-control, not intimidation. These values reduce crime at its roots.

Another factor that's key is the sense of belonging among those practising the sport. A boxing gym offers identity and loyalty because, at a gym, you’re part of a team.

You train together, look out for each other and you wear the gym name with pride. That sense of identity can pull someone away from a path that leads to anti-social behaviour and crime.

I’ve seen boxing change lives in Oldham and Greater Manchester, where young people that were heading toward trouble now have focus and a reason to stay on the straight and narrow, and I’ve also seen young people who had no confidence, find self-belief.

Not all these children will become a champion boxer and that's okay.

Building better lives through sport

The real victories happen when a young person chooses to stay in school, can find a job or simply chooses not to commit a crime because they don’t want to let their gym or coach down.

At our newly refurbished Greater Manchester Boxing and Development Hub, we’ve been lucky enough to benefit from Sport England funding. 

To my mind, our investors aren’t just putting money into a boxing club and community gym. They’re investing in crime prevention and harm minimisation.

It costs less to fund a gym than it does to deal with the consequences of crime and anti-social behaviour – policing, court cases, prison and reform – as recent estimates place the total economic and social cost of serious youth violence at £11 billion between 2009 and 2020.

For me, boxing is more than titles and trophies, it’s about giving people a chance.

Every time a young person chooses to walk into a gym and away from 'the road', I believe that’s crime prevention in action and that’s why boxing will always matter. 

As one of the 10 boroughs of Greater Manchester, Oldham forms part of Sport England’s Place Partnership with Greater Manchester Moving and other local bodies to implement Sport England's Uniting the Movement strategy for getting people active.

I’m proud of what boxing can do to change lives.

In the words of the iconic social activist, pacifist and politician, Nelson Mandela: “Sport can awaken hope where there was previously only despair.”

Every day, I get to see the truth in these great words in action.
 

January is a difficult month for many of us. It’s dark, cold, wet and the glow of the festive season feels a long time ago.

But it’s also a moment when millions of people make a conscious decision to reset – to move more and invest in their health.

That’s why January matters so much for gyms, swimming pools and leisure centres. It’s consistently their busiest month of the year and not just because of New Year’s resolutions.

But beyond the first month of the year, there is a growing understanding that physical activity is preventative medicine and that a healthy population drives a healthy economy.

The places we move are of critical importance.

Earlier this week, alongside ukactive, I visited three very different facilities in one day – across both the public and private sector.

What struck me was how similar the stories were.

Operators talked about strong footfall, rising memberships and people coming through the doors for more than just exercise.

They’re coming for health, of course – but also for confidence, connection, and support.

This feels vitally important in a time that is characterised by increasing isolation, screens and polarised views.

Spaces open to everybody

Another feature which stood out was the remarkable diversity of the people there – from teenagers arriving in their uniforms after school, to the group of retirees who had originally been referred by the next door hospital and now were coming four days a week (and spending as much time over lunch as in the class).

It was also fantastic to see the level of innovation and use of technology to bring health and leisure closer together – with sophisticated health checks, devising personalised programmes for each individual, linking to 'e-gyms' and other virtual support.

This is the preventative health agenda in action. It’s getting active from the ground up and it sits at the heart of our ambition at Sport England, working with our partners to help millions more people become active.

January brings this ambition to life, but the real story is what’s happening year-round.

The scale and growth of the gym and leisure sector are significant.

The UK Health & Fitness Market Report 2025 shows a record 11.5 million people are now members of a health or fitness club – up 6.1% on the previous year – with 616 million facility visits recorded, an increase of 8.2%.

These are not short-term spikes. Participation has been growing over consecutive years, supported by a unique infrastructure of public, private, large, medium and independent operators working across the country.
 

Sport England’s Active Lives Adults survey 2023-24 reinforces this picture.

Fitness activities and swimming continue to be major drivers of physical activity behind walking, with 904,000 more adults taking part compared to the previous year.

Demand is being driven by what people value most.

Polling from ukactive shows that 77% of members join a gym or leisure facility primarily to improve their mental health and wellbeing.

People also cite better sleep, increased confidence, managing health conditions and making new friends. This is about quality of life, not just physical fitness.

We’re also seeing important shifts in who is taking part. Female participation continues to grow, particularly through group exercise and classes.

Projects like Safer Spaces to Move, delivered with This Girl Can, are helping to remove barriers and make facilities more welcoming and safer for women.

Key community assets

Our latest Moving Communities report shows participation in public leisure has increased for every age group over 45, while gym activity is rising among under-16s, over-65s and people living in the most deprived communities.

Since 2017, the number of children and young people taking part in gym and fitness activity has increased by more than 12%.

Standards matter too. Facilities are improving every year, driven by initiatives such as The Active Standard, Quest and FitCert, ensuring that quality, safety and inclusion keep pace with growing demand.

All of this sits squarely within the Government’s priorities for economic growth and improving the NHS through the 10-year plan.

Health drives wealth and the social value created by being active is immense.

The sector contributes £122.9 billion in social value each year, including £15.9 billion in healthcare savings and £106.9 billion in wellbeing value – the equivalent of £2,600 per active adult – and more than double that for people with long-term health conditions or disabilities.

We gain £6 billion in productivity, thanks to a healthier workforce that takes fewer sick days.

The sector creates £5.7 billion in revenue and supports hundreds of thousands of jobs, many for young people at the start of their working lives.

These are extraordinary numbers.

January is important. But the real opportunity lies beyond it.

Gyms and leisure centres are not just places we go at the start of the year; they – and the people that work in them – are essential community assets, powering healthier lives, stronger communities and a more resilient economy all year round.
 

Children and young people today are creative, passionate, and full of potential.

Their energy and ambition feel hopeful in a world that often feels uncertain and unstable.

But they’re also facing new challenges: social media addiction, rising mental health concerns, climate anxiety.

In 2025, parents, teachers, and leaders across the country voiced concerns about a growing disconnect between online and offline life.

School absence is rising; wellbeing is worsening. And physical inactivity remains a stubborn problem: more than half of children aren’t active enough.

The inequalities are stark. Children from less affluent families are far less likely to be active than wealthier peers.

Girls remain less active than boys, and Black and Asian children are less likely to be active than White children.

If these trends continue at pace, we could be heading for a children’s health crisis within a decade.

The Youth Sport Trust’s (YST) Class of 2035 report warns that without robust action, we’ll see soaring screen time, rising obesity, disengagement from education, and more children diagnosed with diseases like Type 2 diabetes – a condition once almost exclusive to adulthood.

But this isn’t a story of despair, it’s a call to action.

And the good news? We are making progress - and 2025 was testament to this.

Promising Signs of Progress

In December 2025, Sport England data shows children’s activity levels are now at their highest since the first Active Lives Survey in 2018.

Half a million more children are meeting the UK Chief Medical Officers’ guideline of 60 minutes of activity a day compared to seven years ago.

That’s thanks to the incredible work of schools, clubs, and community organisations and the people that run them.

Government action has also been integral.

The National Youth Strategy can be a landmark moment, creating more opportunities for young people to connect offline - and sport has a huge role to play.

Its emphasis on being shaped by young people is vital: policy done with young people, not to them.

The commitment to halt the decline in PE and ensure at least two hours of reimagined PE each week is another big step forward, as is the ambition to increase access to enrichment activities.
 

The new PE and School Sport Partnerships Network can build on past progress.

Campaigns like Let’s Move from the Department for Culture, Media and Sport (DCMS) and YST’s Inclusion 2028 programme (funded by the Department for Education) show what’s possible when national leadership meets local delivery.

Let’s Move is inspiring families to get active together.

Inclusion 2028 is empowering children with special educational needs and disabilities (SEND) to thrive through PE, school sport, and physical activity.

These initiatives prove that inclusive change is possible - and it’s already happening.

All this is happening against the backdrop Sport England’s £250m investment in place-based partnerships across more than 90 communities.

Why Movement Matters and Our Vision for 2026

Physical activity is often called the 'miracle cure' by medical experts - and for excellent reason.

It boosts physical and mental health, reduces stress and improves mood. And it’s a social salve too, helping to forge friendships and build connection across communities in the face of the polarising online world.

It’s also fantastic for people and the public purse; every £1 invested in community sport and activity generates over £4 for the economy and society.

School and community sport aren’t 'nice to have'; they’re essential for healthy development.

Research consistently shows us that active children are happier, more resilient and perform better at school.

And building good activity habits young is key for our country’s future health and wealth: active children are more likely to become active adults who enjoy better health, greater productivity and place less strain on the NHS.

That’s why we need to make movement easy and normal everywhere: in schools, communities, families, parks, and urban spaces.

This means working with partners beyond education, like UK Youth and community sport organisations, to embed activity into where young people live and socialise.

Sport England’s place partnerships have some fantastic examples of this happening from the ground up – from JU:MP in Braford to Move Together Blackpool.

Young people must be at the heart of this change. They want experiences that are fun and engaging; not just minutes of activity to be ticked off to hit targets.

Here’s what we think just some of the opportunities to achieve getting every child active in 2026 are:

• a return to longer school breaks to give children more time to move and play.
• increasing uptake of Always Active Uniform, building on new national guidance and making being active easier and more comfortable – particularly for girls and children with SEND.
• greater restrictions on social media use for children, to free up time and attention for real-world play.
• protecting the real-world places and spaces that children get active and play in
• advocate for child-first coaching: supporting coaches to give children and young people voice and choice in physical activity. The Play their Way campaign is a fantastic example of child-first coaching in action.  

By rethinking existing policy and being bold, we can create system-wide changes that deliver a healthier, happier future for every child.

Our Mission and Call to Action

Our mission is clear: to inspire a generation that loves to move by making physical activity and everyday movement a normal part of life - giving every child 60 minutes of PE, sport, and play every day.

This is a cornerstone of Youth Sport Trust’s Inspiring Changemakers, Building Belonging strategy and Sport England’s next phase of Uniting the Movement. Working with schools, communities and families, we will redouble our efforts to create experiences that build the foundations for an active life.

Together, we can create a future where every child and young person has the opportunity to move, connect and thrive through sport and physical activity.
 

Safe and positive experiences for children and young people are one of the five big issues at the heart of Sport England’s long-term strategy, Uniting the Movement.

Sport England has supported the NSPCC’s Child Protection in Sport Unit since 2001 and continues to invest in keeping sport safe for children.

Early experiences with sport have the power to make or break a person’s lifelong relationship with physical activity, which can affect physical, mental and social health at every stage of their life: from childhood; to teenage years; to adulthood.  

Simply put, a negative experience could turn a child away from sport, causing them to disengage and miss out on the extraordinary benefits of an active life – from being able to concentrate better at school; to having fun with their friends; to reduced anxiety; to the sheer joy of moving.

Our social value research found that active children and young people generate a wellbeing value (the monetary value that can be placed on happiness, health and life satisfaction) of £4,100 a year (for an active adult, it’s £2,500).

This shows that active children gain more from movement than active adults.

It’s also so important for their development and happiness, and with childhood obesity rising and less than half of children meeting the Chief Medical Officers’ guidelines for physical activity, getting children active is more important than ever – and parents and carers have a vital role to play here.
 

We are supporting the KYCSIS campaign by asking all those who work in the sector to call on parents and carers they interact with, to think about how to support children in sport and to have open conversations about what kind of encouragement helps young people thrive.

Why those in charge matter so much

There are different reasons why parents and carers are key in their life’s kids when it comes to sport:

• Parents and carers shape how children feel about sport. Their behaviour, language and the support they offer can determine whether sport is a positive space for their child. 
• They know what their child needs and what kind of support they respond to. Support looks different for every child. Some want loud cheering, while others may prefer quiet encouragement.
• Parents and carers are best placed to know what their child needs. They can then share this with coaches and leaders.

Positive support from parents and carers helps children reach their goals. So whether that is winning, a personal best, being a good teammate or simply enjoying being active, positive support from parents and carers can build a positive relationship with sport and physical activity.

The TALK steps 

There are four simple steps every parent and carer can follow to ensure their kids enjoy sport in a secure and enjoyable way – it’s what we call the TALK steps and we’d love it if you could share these with those in your network.

• Talk to the child; listen to the child: parents and carers should ask why their child plays and how they want to be supported. Parents can use their answers to guide how they show up at training and competitions.
• Always show respect: we encourage parents to be good role models of sports values by supporting the whole team and treating coaches and officials with respect, even when they disagree.
• Let’s speak out: if adults are shouting insults, criticising, focusing on weight, confronting officials aggressively or pushing children into competitions that are too advanced for them, parents and carers should raise it with the club’s welfare officer or match-day official.
• Keep sport fun: we encourage parents and carers to praise effort and progress as well as results. Offering constructive encouragement when things go wrong can help children learn from setbacks.

What about if my child is in a competitive environment?

For many parents and carers, it’s brand-new territory when turning up at their child’s first sporting event – but they must be equipped and not afraid to ask about anything they feel unfamiliar with.

Here are five questions every parent/carer should ask before signing their child up to a competition:

• What is the primary purpose of this competition for children at this age or level?
• How are children supervised and safeguarded during the event?
• What expectations will be placed on my child and what support is available if they find it stressful?
• How are selection and team decisions made and communicated to participants and families?
• Who is the designated welfare officer and how do I raise a concern on the day if needed?

Asking these types of questions before agreeing to children taking part makes it easier for parents to recognise when something is not right.

Spotting concerns and taking action

Parents and carers know what their child needs to be their best and should be empowered to challenge or call out behaviour that could harm their child’s wellbeing.

Adults shouting from the sidelines, personal criticism of children, pressure about weight or repeated, aggressive challenges to officials are all red flags.

Parents should report concerns the club’s welfare officer or the relevant match official immediately.

If you remain worried about anything that may cause harm, contact the NSPCC Helpline on 0808 800 5000 or email [email protected].

We all have a joint commitment to ensure children and young people feel safe when taking part in sport so let’s make sure, we support parents and carers to make this happen!
 

National Fitness Day is a wonderful celebration of the joy of movement, but also a rallying call – a reminder that if more people, from every walk of life, are moving more often, the benefits ripple far beyond the individual.  

Sport England’s central mission is for everyone to enjoy the life-changing benefits of sport and physical activity.

And those benefits are profound; being active prevents 1.3 million cases of depression, 900,000 cases of back pain, 600,000 cases of type 2 diabetes, 150,000 cases of coronary heart disease and 100,000 strokes each year.

Active lives boost the economy too, saving £10.5bn a year in health and care costs and reducing pressure on our overburdened NHS. 

But behind the numbers are real people. Active children are happier, more confident, and perform better academically.

Active adults take 27% fewer sick days, leading healthier, more productive lives.

For those living with mental health conditions, the impact of exercise is especially striking: ukactive’s new Mental Health in Motion report shows that 72% say being active helps them stay in work and avoid sickness absence. 

Yet we still face an inactivity crisis.

A quarter of the population in England does fewer than 30 minutes of physical activity a week.
 

The evidence above demonstrates that is not just a health issue – it’s a social and economic one as well.

With 2.5 million people out of work due to poor health, the cost to the UK economy is over £100 billion a year. So, the challenge is huge – but so is the opportunity. 

National Fitness Day is about meeting that challenge head-on, by showing people that being active can fit into their lives, whatever their age, background or ability.

From spin classes to swimming, from walking football to yoga, there’s something for everyone.  

It’s also a chance to celebrate the people who make these experiences possible: the instructors, coaches, lifeguards, volunteers and staff who open the doors of their facilities to millions every week.

In 2024 alone, there were over 600 million visits to gyms, pools and fitness clubs across the UK – and a record 11.5 million people are now members.  

At Sport England, we’re proud to back National Fitness Day.

Through our strategy Uniting the Movement, we’re working with more than 150 partners to break down barriers, close the inequality gap in activity (worth £15.6 billion a year to the economy on its own if it can be addressed), and target investment where it can have the greatest impact. 

That means supporting grassroots facilities; putting movement at the heart of every school day, because habits built in childhood last a lifetime; and embedding physical activity across government policy – from prevention-first healthcare to workplace wellbeing. 

And crucially, it means ensuring that the fitness and leisure sector – the backbone of National Fitness Day – continues to thrive.

We know the pressures the sector faces but we also know the immense value it creates, and therefore Sport England will continue to work with ukactive and its members to ensure that gyms, pools, clubs and community fitness spaces remain central to the nation’s health and wellbeing. 

These facilities are lifelines for our communities, facilitating social connection and bringing people together to boost their physical and mental health 

As I’ve stepped into this role, what has struck me perhaps more than anything else is that none of what we do is achieved by one organisation alone.

National Fitness Day shows what’s possible when we come together as a movement, powered by the organisations and people who believe in the vision of a healthier and happier life for all – regardless of background, bank balance or postcode.  

So, whether you’re hosting a free gym class, joining a taster session, having a dip at the pool, cheering on your child at their dance class, or simply going for a walk – you are part of something bigger.

You are helping to build a healthier, happier, more resilient nation. 
 

In February I wrote a blog sharing our first Learning Synthesis Report, which gave a snapshot of how Sport England's System Partner investment is helping organisations across the country tackle inequalities and transform how people access sport and physical activity.

That initial report, produced by Ipsos, NPC and Sheffield Hallam University, highlighted different aspects within the sector and Sport England:

• There is an ongoing shift from transactional relationships to more open, trusting partnerships with a more diverse range of stakeholders.
• Identifying and engaging local champions can accelerate system change as these often hold the keys to unlocking new opportunities and relationships.
• There are ongoing challenges where qualitative data is not valued as it is difficult to track and evaluate over time.
• It is challenging to embed evaluation and learning into our work, and barriers like language, staff turnover, strategic planning and the complexity of demonstrating impact are very real.

Why this matters

As we reach the half-way point of our long-term strategy, Uniting the Movement, it’s vital that we reflect honestly on what’s working, where progress is happening and what barriers still stand in our way.

That’s why we’re sharing this second round of learning, which is based on extensive interviews, workshops and feedback from more than 130 system partners.

How this new report builds on the first

The original synthesis captured the foundations: diverse partners, new ways of working and the initial cultural shift towards greater collaboration and shared purpose.

This new report, which you can download below, shows how those ideas are taking root and where more focus is needed.

It also provides a clearer picture of how different organisations are playing unique roles – as connectors, deliverers, influencers or governance improvers – all contributing to system change.

What are we learning?

There are different lessons that have come up from our research:

• A diverse portfolio of partners playing different roles: No single organisation can change the system alone. System Partners are taking on roles such as improving governance and Equality, Diversity and Inclusion (EDI), influencing policy and local decisions, delivering programmes to underrepresented communities and connecting local networks – all working together to drive system-wide change.
• Capacity remains a key challenge: many System Partners, especially smaller organisations, are telling us that their staff and volunteers' capacity is stretched. This can limit their ability to collaborate, deliver on compliance requirements and influence wider system change. Building stronger partnerships and investing in people is helping tackle this but it will need ongoing focus.
• Delivery funding pressures are real: even with Sport England’s investment, partners face funding constraints that limit their ability to deliver activities in communities. Rising costs, limited local authority budgets and competing priorities mean that generating strong evidence and insights to influence other funders is becoming increasingly important.
• Culture change takes time: shifting mindsets and ways of working to fully realise the vision of Uniting the Movement isn’t quick. System Partners are seeing the benefits of having time and space to innovate and build the right skills but changes in politics and performance expectations can slow their progress. That’s why ongoing support for organisations to recruit, develop and embed new ways of working is vital.
• Consistency and coordination matter: partners report that inconsistent ways of working across Sport England teams can lead to duplication, extra workload and missed opportunities for collaboration. Clearer, more joined-up processes will help everyone work better together and make the most of Sport England investments.

Looking ahead and building on our learnings

The report contains recommendations for Sport England and questions for System Partners (overall and with different roles – influencing, delivery, connector).

Sport England should commit to improving consistency, supporting partners in their distinct roles and keeping the focus on long-term, systemic change.

Over three years into our five-year, more than £600million investment in System Partners, we’re seeing the difference this collective effort can make across the system.

And here’s what we’ll do next:

• Keep listening and adapting by using insight from the evaluation to refine how we support, fund and connect partners.
• Back system enablers by investing in people and organisations that help others collaborate, learn and grow.
• Improve how we convene by making our events, communications and shared spaces more purposeful and coordinated.
• Act on feedback by being open about where we can do better and using your insights to improve our role.
• Stay focused on system-wide impact by keeping the long-term view in mind as we plan for the next funding cycle and beyond.

Some considerations for partners are:

• We ask all partners to continue sharing evidence of impact – especially where it aligns with Uniting the Movement through their evaluation and reporting. This will be vital as our ability to demonstrate the value of working in this way and having compelling evidence and insight to support our shared mission and vision continues to be key.
• Encourage partner-led collaboration​ – we ask all partners to create new, and continue existing, collaboration and to deepen the way they work with others, creating shared spaces and goals on the things that matter most and sharing their learnings around with other partners.​

Why this matters to us all

Together, these insights reinforce the belief that transforming access to sport and physical activity isn’t just about delivery – it’s about culture, partnerships and everyone playing their part in the system.

We hope this report prompts reflection, sparks ideas and encourages all of us to keep challenging ourselves to do better for the communities we serve.

If you’d like to read more or share your thoughts, please get in touch.

We’d love to hear from you.
 

For more than 10 years, I’ve had the privilege of being part of a partnership between Sport England and the National Trust that’s been quietly but powerfully changing lives.

This is more than just getting people outdoors – it’s about creating real, lasting opportunities for everyone, especially those who need it most, to connect with nature and feel the benefits of being active in green and blue spaces.

Being outdoors and connected to nature has demonstrable health and wellbeing benefits.

Studies have shown impact such as lowering stress levels and reducing cortisol and inflammation, which are increasingly seen as factors in depression, autoimmune diseases and cancer.

Our work at the National Trust is shifting towards a more ‘place-based’ approach, but what exactly do we mean by that?

Rather than parachuting in with one-size-fits-all solutions, we’re considering what’s already happening in local communities, at National Trust properties and on their land, and finding ways to make those spaces more accessible, more welcoming and more connected to the people who live nearby.
 

Whilst we consider how to be more locally responsive, we continue to work at a national scale on initiatives such as improving navigational and orientation signage to ensure paths are easy to find and follow, and refining path-grading methodologies to better reflect the diversity of users.

This work focuses on describing the path itself rather than the person using it and it goes in line with the Equality, Diversity & Inclusion (EDI) principles and the Equality Act.

What I love about our work is that it’s about making meaningful connections between the land and the community.

It’s not just about trails or facilities – it’s about creating safe, natural, traffic-free environments where people can walk, cycle, run, paddle or simply be.

I’ve seen firsthand how many barriers can stand in the way of people accessing the outdoors.

Things like fear of getting lost, finding themselves in unfamiliar terrain, safety concerns, challenges around travelling to our places or just not knowing where to start.

We’ve worked hard to design experiences that support people who are new to the outdoors and it’s making a real difference.

For that we’ve been able to capitalise on the strength of the National Trust brand.

Our properties are trusted spaces, with essential facilities like cafés and toilets, which makes them perfect for families, groups or individuals who might be taking their first steps into nature.

The multi-use trails that have been developed are a great example. They’re accessible, enjoyable and range from three to 5km, which makes them ideal for walking, wheeling, running or cycling.

And the impact has been incredible!

We’ve seen a 23% rise in visits from people of ethnic backgrounds, which indicates we’re reaching new audiences and helping more people feel like they belong in these spaces.

This is fantastic news since we strive to improve the experience for communities that often find barriers to exploring the great outdoors.

I’ve also been inspired by the way this work helps those who may need deeper support.

Whether it’s supported paddling sessions, inclusive activities for families with SEN, or community-led cycling groups like the Muslim Cycle Sisters at Osterley, there’s a real commitment to inclusion.

And it’s not just about participation but about representation, too.

The Trust is working with partners to tackle underrepresentation in the outdoor workforce, for example through our walking leaders programme, which is such an important step toward long-term change.

Nature restoration and biodiversity play a big part in our work.

Our infrastructure developments are designed to improve visitor experience and get people active whilst protecting some of the most sensitive nature areas.

We are strengthening our knowledge and skills in designing experiences that deliver real, meaningful and lasting nature connection to inspire more people to care for nature and their local environment.

Looking ahead

As I reflect on the past decade, I feel proud of what we’ve achieved and even more hopeful about what’s to come.

Our partnership with Sport England shows that when we focus on people, place and purpose, we can create spaces that are not only beautiful, but truly inclusive and life-enhancing.

And that’s something worth building on.

There has never been more opportunity for young people with a disability to access and thrive in cricket.

In my short time as Chair of Lord’s Taverners, I’ve been privileged to witness the transformative power of our disability cricket programmes, not just for the young people who take part, but for their families, schools, and communities.

These experiences aren’t just inspirational, they are life-changing.

The need for our work has never been greater. That’s why I’m proud to be leading an organisation committed to making cricket the UK’s most inclusive team sport. And few moments capture that ambition more powerfully than the recent Disability Cricket Day at Lord’s.

The event closed with history being made: the first ever international disability cricket fixture played on the main ground at Lord’s, a mixed-disability T20 between England and India. It was a moment that united grassroots passion with elite aspiration, showing every young person in attendance what’s possible.

This remarkable alignment – national youth competition and elite international showcase, side-by-side – is a beacon for what sport can be when inclusion is placed at its heart. It’s a demonstration of the pathway that exists and is strengthening year-on-year for cricketers with a disability, and a reminder of the importance of representation. Because when young people see others like themselves competing at the highest level, they begin to believe: this is for me, too.

The success of the day was only possible because of the strong partnership between the ECB, MCC, and the Lord’s Taverners – a spirit that reflects Sport England’s Uniting the Movement strategy. Together, we’re not only creating unforgettable moments; we’re laying the foundations for long-term change.

Cricket – like all sport – holds the power to change lives. But that power is only realised when it’s accessible to all. Too many young people with a disability still face barriers: lack of opportunities, inaccessible environments, or simply not seeing themselves reflected on the field. The message they hear can all too often be: this isn’t for you.

At the Lord’s Taverners, we are here to change that.

And thanks to events like Disability Cricket Day – and the partnerships that make them possible – we’re showing that our sport can lead the way in making inclusion not just a principle, but a reality.
 

We’re pleased to announce the launch of our latest Diversity and Inclusion Action Plan (DIAP), which sets out our renewed commitment to creating a more diverse, inclusive and supportive workplace.

The new plan builds on the progress we’ve already made and reflects feedback from colleagues across the organisation, while setting out the priorities and the practical steps we’ll be taking over the short, medium and long term too. 

The DIAP meets the standards of our own Code for Sports Governance and our Public Sector Equality Duties, which require us to publish our equality objectives and report on progress.

Our vision

Sport England’s vision for sport and physical activity is at the front and centre of Uniting the Movement, our 10-year strategy.

Through it and our day-to-day actions, we’re determined to help people in England live happier, healthier and more fulfilling lives, and we are deeply committed to delivering the real and lasting change needed to achieve that. 

Our approach to equity, diversity and inclusion (EDI) (or to Equality Objectives, using the terminology of the Public Sector Equality Duties) is embedded in all areas of our work, both nationally and locally, because everyone deserves a positive experience when they are playing sport or being physically active, although this is not always what they feel.

How we will work

‘We are Inclusive’ is one of Sport England’s core values and because we have to practice what we preach, we firmly believe that we are at our best when everyone feels included.

We encourage every colleague to set an individual goal for themselves about being inclusive and we also want our teams to model inclusive behaviours in every interaction and decision.

These need to be everyday actions like respectful conversations, fair decision-making or real opportunities for development and progression.
 

Plus, we try to always to speak up, challenge non-inclusive behaviours and celebrate the diversity and strengths of our people.

But this plan goes well beyond any individual, internal goals for Sport England.

Uniting the Movement means we need to lead the sport and activity industry with intent and create national impact in a way that surpasses positive changes within our own organisation.

Our Tackling Inequalities Roadmap and Inclusion by Design work are examples of our leading from the front.

We’re committed to sharing our learnings with partners, in order to help spread good practice, and to deliver meaningful change.

A focus on equality, inclusion and belonging is our standard, and not as an added extra because, particularly when all the people taking part feel valued and supported, sport and activity have the ability to change lives.

Our equality objectives

Our latest Diversity and Inclusion Action Plan highlights four new equality objectives that have been developed in partnership with colleagues and are based on evidence and insight. 

These equality objectives are:

• To take proactive steps to build and sustain a workforce that reflects the diversity of wider society and the communities that we work with.
• To develop the awareness, confidence and skills of the Sport England workforce to drive forward our ambition to provide leadership to the sporting sector on inclusion.
• To promote a culture of inclusivity across Sport England by prioritising actions that create meaningful engagement with the ambitions and actions in the Diversity and Inclusion Action Plan at every level across the organisation.
• To act on new upcoming legislation, ensuring all our policies and practices align with evolving equality and inclusion legislation.

These goals will guide our actions over the next four years and everyone in our organisation has a role to play in our success.

Together we will remove barriers, measure progress with published targets and build a culture that supports equality at every level.
 

We're here to champion the life-changing impact of being active and ensure everyone across the nation can benefit from it.

So opens Uniting the Movement – Sport England’s 10-year vision for change for the sport and physical activity sector. 

We published the strategy towards the end of January 2021. In the teeth of the third Covid-19 lockdown. A fully online launch, brilliantly brought together by my team that, at one stage, clocked over 5,000 attendees.  

It felt like a huge moment – but also one that couldn’t afford to be just a moment in time.

It is also the central mission of Uniting the Movement, born of that extraordinary time, that remains for me the greatest element still to be delivered.

Whilst we have done much together to set the conditions and change the language used across grassroots sport and activity, we have not yet meaningfully moved the dial.  

The challenges ahead

Action is now needed truly to start to close the gaps that exist – for the near-quarter of the population that still do fewer than 30 mins of activity a week; and in particular those from historically marginalised parts of the country and communities who have previously been less well served.

We need to do more to align being active with the provision of public health and recognise that the power that a more preventative approach can take.  

We need to continue to protect our playing fields and the places and spaces where people can play.  

More than anything, we need to make sure that as a nation we prioritise provision and opportunity for our children and young people so that they can build the physical and mental resilience and sense of purpose and agency that we know sport can provide.

All of this will mean being ever more effective and efficient in a world where resources are scarce and demands on the public purse remain huge.

The future health of The National Lottery is vital here – two thirds of Sport England’s funding is received via its returns to good causes. Sport England itself will need to change to become better and slicker in its delivery and use of data and digital services.

Ultimately though, it will depend on a sector’s willingness and ability to collaborate effectively. Truly to understand the communities in which we are seeking to deliver and how best to serve them.

In the words of a man called Majid Hussain, from Clemency House in Oldham, whom I met on my very first visit in the role, to strive everyday to ensure we “don’t make us more like you”.

It has been the greatest of privileges for the past seven years to lead Sport England.

With a fantastic Chair in Chris Boardman, a great new CEO in Simon Hayes and a wonderful team of people in place, I have no doubt that the next stage of its delivery and the collective journey of Uniting the Movement will achieve amazing things.    

The health and happiness of a nation depends on it.