We Are Undefeatable returns with 'Move To Your Mood'
The new campaign burst sees a partnership with Gok Wan and acknowledges the role mood plays in people's motivations to get active.
Tackling inequities and the gender activity gap through football
To mark UEFA Women’s Euro 2022, our football relationships manager Anna Shiels considers how the tournament can inspire more women and girls to play the beautiful game.
Birmingham basketball gets post-Games boost
We've partnered with Basketball England and Birmingham City Council to create or enhance 20 great basketball spaces in the city.