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The CEO of ASF, Shazia Ali, has worked in the research industry for nearly 30 years and champions the importance of hearing real human stories to ensure that real people and communities are behind strategies developed.

A personal perspective

For instance, for Raheema Mamodo, joining parkrun led to a sense of connection she wasn't expecting.

Her first parkrun experience was for her graduation run at the end of Couch to 5K and she confessed she had "no idea of what to expect when the run leader suggested we attend".

Raheema mentioned it felt “overwhelming” being surrounded by runners, yet she felt welcomed straight away and loved all the cheering from fellow participants.

They made her feel like she belonged in that space too and she's carried on attending parkrun since that first event over seven years ago.

Having recently achieved her 250-parkrun milestone, Raheema's experience highlights the powerful role that welcoming environments can play in helping people stay active.

Looking ahead

South Asian Heritage Month is an opportunity to celebrate the rich contribution of South Asian communities across the UK. 

It is also an opportunity to listen, learn and better understand how sport and physical activity can be more inclusive for everyone.

ASF and parkrun are at the beginning of that journey.

By working alongside communities, hearing different perspectives and learning from lived experiences, we hope to build a stronger understanding of what belonging in physical activity really means and how more people can be supported to take part in ways that work for them.

Because lasting change starts with listening and, by walking together, we go further.

As we work alongside partners in Uniting the Movement, we have been deeply inspired by the brilliant youth voice initiatives across the sector that are supporting young people to make themselves heard. 

At the Leadership Skills Foundation, our own youth-voice journey is about reinforcing a core belief: that every young person can lead change if given the opportunity to develop their skills and confidence.  

Overcoming obstacles through communication

As part of our role as a Sport England system partner, we’ve been building understanding of the barriers young people face to accessing leadership opportunities and progressing into the sector's workforce. 

Youth voice has been an important part of this process and we’ve been testing a new accredited learning programme to empower young people to lead the conversation. 

The Speak Up Challenge aims to build young people’s skills and confidence through creative, participatory activities in classrooms, sports halls and youth clubs. 

Based on the Lundy model for youth participation, it gives young people a platform to communicate their views to influential professionals and policy-makers – all while also receiving feedback to help them understand the potential impact of their insights. 

As part of our pilot, colleagues at Sport England kindly agreed to listen and to provide video feedback as young people shared their perspectives on the barriers into sports volunteering and worked together to reimagine pathways into employment. 

Their ideas spanned transport difficulties, prohibitive costs, lack of role models, low confidence and negative perceptions of careers in sport. 

We’ve taken all the insights and created a summary for everybody to access and this is available on the Challenge page too. 

Our journey so far  

Inspired by Sport England’s Youth Voice Innovation Storybook, we began by running co-design and consultation sessions in a variety of community and academic settings.

The young people we worked with were both energised by the opportunity to lead change and motivated by the potential to earn accredited recognition for their participation, but they also shared their concerns: 

• Lack of time to commit to ongoing youth-voice activities. 
• Worries about standing out amongst their peers or being visible online. 
• Concerns around lacking the skills and confidence to make a difference. 

These insights helped form our core design principles: prioritise confidence-building, avoid long-term commitments, foster peer collaboration, protect privacy and recognise skill development through accreditation. 

We planned a small, iterative pilot to test and adapt as we learned during the first phase, and we were blown away by the depth of insights shared and the level of creativity displayed.

However, some less confident participants, particularly those from special educational needs and disability (SEND) and neurodivergent backgrounds, felt overly vulnerable and struggled to express their views.

Delivery staff reflected that participants needed more time to build trust and grow into the activities. 

Our second iteration focused more on building this base of skills and team rapport.

By improving scaffolding for mixed abilities, we saw positive signs that the programme was becoming more accessible and inclusive.  

Overall, our internal evaluation showed that 87% of participants believed the pilot helped them build skills to speak up for change, and the same percentage said they are now more confident speaking in front of others. 

These results reinforced our belief that the ability to form a viewpoint and effectively share it is a leadership skill that can be practiced, improved and recognised.  

Encouraging impact 

This project has strengthened our understanding of young people’s lived experiences and is informing how we design and deliver programmes for underrepresented groups. 

Participation has also had a meaningful impact on those involved.

It was a real joy to witness a room of boisterous 15-year-olds fall silent and react with smiles as they watched their views being addressed by colleagues from Sport England.

When we surveyed how they felt about the feedback, the overwhelming majority indicated they “definitely felt heard”.  

They were proud that their insights were taken seriously and this validation has acted as a springboard into other opportunities.

Following the challenge, we’ve seen participants inspired to launch online petitions for their MPs, to create new youth-led school clubs and to seek out other youth advocacy initiatives. 

Looking ahead 

As we move into the next phase of our development, we know we’ve still got some way to go, but we are excited to collaborate with other system partners to build on our learning and to support other related work from across the sector.  

Together we can make sure that every young person – regardless of background or circumstance – is able to lead positive change, so if you’d like to discuss our findings or how we can work together to empower young leaders to speak up, please contact us.  

We’re excited about continuing to grow together.

Growing up as the only deaf person in my family, sport became my escape from the loneliness and isolation I often felt at home and at school, because constantly second-guessing conversations and struggling to keep up takes a toll.

But sport gave me freedom and a way to let go of all that frustration.

It all started with swimming. In the water I found my own bubble of silence. No worrying about misheard words or asking people to repeat themselves – just me, the lane and a sense of independence.

That feeling is something every child should have, but for many deaf children the chance to experience it simply isn’t there.

Destination Deaflympics: turning inspiration into action

In 2025, we launched Destination Deaflympics, a programme for 8-16-year-olds inspired by the Tokyo 2025 Deaflympics.

For us it’s all about giving young people the chance to try fun, inclusive activities and closing the gap between deaf children and their hearing peers.

So far we’ve reached 3,500 deaf and hard of hearing children across 175 settings and, along the way, we’ve learned a lot about the barriers they face, like the lack of accessible community provision or coaches who don't know how to deliver inclusive sessions.

That’s why we’re working with partners like the British Association of Teachers of Deaf Children and Young People to make sure deaf children get their recommended 60 minutes of activity every day.

This work has seen great success in the education sector with teachers sharing that by taking part in Destination Deaflympics, they are also seeing benefits in the classroom with students being more focused and ready to learn.

Role models who make a difference

The Deaflympics celebrated its 100th anniversary in 2024 and the Tokyo Games was an event like no other.

The GB team brought home 12 medals, finishing 12th out of 80 nations, but its impact went way beyond the results.

These athletes are key role models who showed what’s possible and inspired the next generation of Deaf sport men and women.

Before the Games, one of our swimmers spent a day with deaf schoolchildren in Greater Manchester sparking excitement and ambition that will last a lifetime.

Why this matters for Sport England’s vision

Everything we’re doing supports Sport England's long-term strategy, Uniting the Movement. We're talking about things like:

• tackling inequalities by addressing the participation gap in sport for deaf people
• creating inclusive environments through coach education and community partnerships
• improving mental wellbeing by using sport to combat isolation
• building role models who inspire young people to dream big.

Sport should be for everyone and that’s why, by breaking down barriers and creating opportunities, we’re not just changing lives – we’re helping deliver Sport England’s vision of a fair, inclusive and active nation.