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AI for coaches

Coaching children and young people often takes place on the move in parks, halls, pitches or sports halls.

Those involved know these sessions can happen after work, before school, during busy evenings or as part of already-packed weekends. But regardless of when or where, they often happen with very little time to stop, reflect and ask, “what part of this process could we adapt so it feels more child-first?”

The only certain thing is that coaches need practical, quick-to-access and trusted support.

A mobile phone displaying the Play Their Way app is shown poking out of a pocket on a coach's tracksuit pants. Overlaid text reads 'Official launch - child-first coach in your pocket'.

The question Play Their Way often gets asked is: "how can child-first coaching reach coaches in ways that work in the real world?"

Now, thanks to our growing community, ideas are being shared between peers but we wanted to make this more accessible for all coaches. This is one of the reasons we developed the new Play Their Way app.

The app gives trainers a simple place to go when they need support, whether they need a quick idea before a session or afterwards, while reflecting on what went well and what they want to do differently next time.

In any case, the aim of the Play Their Way resources is to ensure that child-first coaching can be applied in a practical context, and the app is a step towards delivering this objective directly into the pockets of coaches.

What can you expect from the app?

Every coach needs support and at the centre of the app is Joy – our new AI coaching assistant.

Coaches can ask Joy questions about child-first coaching and get quick answers based exclusively on trusted Play Their Way and Children’s Coaching Collaborative partner content.

This ensures that when coaches get support from the app it is always rooted in the Play Their Way philosophy, rather than generic advice.

The app gives trainers a simple place to go when they need support, whether they need a quick idea before a session or afterwards, while reflecting on what went well and what they want to do differently next time.

The app is there for you whether you need ideas specific to a particular age group, an activity or the time you have for any given session. Just tap in a few details and Joy will share child-first ideas you can use straight away.

Joy can also answer different questions, such as:

  • how can I make my session more playful?
  • what can I say if a parent doesn’t understand my approach?
  • how do I adapt a game for different confidence levels?
  • what would make this session feel more inclusive?

Alongside Joy, the app brings together practical articles, coach stories, learning content and updates from across Play Their Way.

Coaches can also track their progress and unlock badges as they go with the new gamification element.

We think this is a great tool that will help coaches and will benefit kids too, so if you work with trainers we encourage you to take a look, download it and try it.

And if you think it could help the people you support, share it with them because in doing so you can help make child-first coaching more available without having to start from scratch.

Creating active spaces for young LGBT+ people

For many people sport is associated with teamwork, friendship and confidence, but for lots of young LGBT+ individuals the experience of sport can be far less positive.

When I think back to my own experiences of school PE lessons, I remember often being one of the last people chosen for team sports.

Whilst many young people enjoy sport from an early age, others can come away feeling excluded, judged or simply that sport is not for people 'like them'.

A group of kids go down the river on their kayaks on a lightly cloudy day.

Research consistently shows that LGBT+ people participate in sport at lower rates than their non-LGBT+ peers and experiences of bullying, concerns about fitting in, fear of judgement and a lack of visible role models can all contribute to young people not engaging in physical activity.

This matters because sport and physical activity offer far more than physical health benefits – they provide opportunities to build friendships, develop confidence, improve mental wellbeing and create a sense of belonging.

The importance of positive role models 

At Mosaic LGBT+ Young Persons' Trust, we believe that every young person deserves the opportunity to experience those benefits and that is why physical activity has become one of our key strategic priorities.

Rather than expecting young LGBT+ people to adapt to environments where they may not feel welcome, we co-create spaces specifically designed to help them feel safe, supported and encouraged to participate.

Throughout the year, our members take part in a wide variety of low-level activities, such as ice skating, bowling, walking or cycling, to encourage them to be more physically active.

But what makes these experiences truly successful is not simply the activity itself, but the environment in which they take place.

Young people are surrounded by their LGBT+ peers, who share their experiences and are also supported by trained staff and volunteers too.

This environment is key because they get to see LGBT+ adults acting as role models and participating alongside them and, most importantly, they feel free to focus on enjoying the activity rather than worrying about whether they belong.

Rather than expecting young LGBT+ people to adapt to environments where they may not feel welcome, we co-create spaces specifically designed to help them feel safe, supported and encouraged to participate.

Mosaic Summer Camp can be a prime example of where it is taken to another level.

Each year, young LGBT+ individuals aged 12-17 spend a week together taking part in outdoor adventure activities, team challenges and sports that many have never had the confidence to try before.

Whether it is kayaking across a lake, abseiling off a cliff or building a raft, young individuals are encouraged to step outside their comfort zones in an environment built on acceptance and encouragement.

The results can be transformative and young people who arrive feeling anxious often leave having discovered new strengths, new friendships and a newfound confidence in their ability to participate in physical activity.

Trust and participation

What’s more, for many our summer camp becomes the first place where they experience sport without fear of judgment.

For our young adults, those aged 18–25, Pride Youth Games provides a similar opportunity.

The event brings together LGBT+ youth organisations from across the UK to take part in friendly sporting activities to have fun and to build community connections.

The emphasis is not on elite performance but on participation, on enjoyment and on the creation of positive experiences that’ll encourage lifelong engagement with physical activity.

These programmes demonstrate an important lesson for the wider sports sector: when young LGBT+ individuals are provided with welcoming, inclusive and supportive environments, participation follows.

The challenge is not fixing a lack of interest in sport, but ensuring that young people can access sport in spaces where they feel they belong and where they don’t have to worry about being LGBT+.

At Mosaic, we have seen firsthand how transformative those opportunities can be.

Sport has the power to improve health, strengthen communities and build confidence, so by creating environments where young LGBT+ individuals feel safe to participate, we can ensure that more young people experience those benefits and discover that sport really can be for them.

Find out more

Mosaic Trust

The foundation of an impactful youth voice

As we work alongside partners in Uniting the Movement, we have been deeply inspired by the brilliant youth voice initiatives across the sector that are supporting young people to make themselves heard. 

At the Leadership Skills Foundation, our own youth-voice journey is about reinforcing a core belief: that every young person can lead change if given the opportunity to develop their skills and confidence.  

Overcoming obstacles through communication

As part of our role as a Sport England system partner, we’ve been building understanding of the barriers young people face to accessing leadership opportunities and progressing into the sector's workforce. 

Youth voice has been an important part of this process and we’ve been testing a new accredited learning programme to empower young people to lead the conversation. 

The Speak Up Challenge aims to build young people’s skills and confidence through creative, participatory activities in classrooms, sports halls and youth clubs. 

Based on the Lundy model for youth participation, it gives young people a platform to communicate their views to influential professionals and policy-makers – all while also receiving feedback to help them understand the potential impact of their insights. 

As part of our pilot, colleagues at Sport England kindly agreed to listen and to provide video feedback as young people shared their perspectives on the barriers into sports volunteering and worked together to reimagine pathways into employment. 

Their ideas spanned transport difficulties, prohibitive costs, lack of role models, low confidence and negative perceptions of careers in sport. 

We’ve taken all the insights and created a summary for everybody to access and this is available on the Challenge page too. 

Our youth-voice journey is about reinforcing a core belief: that every young person can lead change if given the opportunity to develop their skills and confidence.  

Our journey so far  

Inspired by Sport England’s Youth Voice Innovation Storybook, we began by running co-design and consultation sessions in a variety of community and academic settings.

The young people we worked with were both energised by the opportunity to lead change and motivated by the potential to earn accredited recognition for their participation, but they also shared their concerns: 

  • Lack of time to commit to ongoing youth-voice activities. 
  • Worries about standing out amongst their peers or being visible online. 
  • Concerns around lacking the skills and confidence to make a difference. 

These insights helped form our core design principles: prioritise confidence-building, avoid long-term commitments, foster peer collaboration, protect privacy and recognise skill development through accreditation. 

We planned a small, iterative pilot to test and adapt as we learned during the first phase, and we were blown away by the depth of insights shared and the level of creativity displayed.

However, some less confident participants, particularly those from special educational needs and disability (SEND) and neurodivergent backgrounds, felt overly vulnerable and struggled to express their views.

Delivery staff reflected that participants needed more time to build trust and grow into the activities. 

Our second iteration focused more on building this base of skills and team rapport.

By improving scaffolding for mixed abilities, we saw positive signs that the programme was becoming more accessible and inclusive.  

Overall, our internal evaluation showed that 87% of participants believed the pilot helped them build skills to speak up for change, and the same percentage said they are now more confident speaking in front of others. 

These results reinforced our belief that the ability to form a viewpoint and effectively share it is a leadership skill that can be practiced, improved and recognised.  

Encouraging impact 

This project has strengthened our understanding of young people’s lived experiences and is informing how we design and deliver programmes for underrepresented groups. 

Participation has also had a meaningful impact on those involved.

It was a real joy to witness a room of boisterous 15-year-olds fall silent and react with smiles as they watched their views being addressed by colleagues from Sport England.

When we surveyed how they felt about the feedback, the overwhelming majority indicated they “definitely felt heard”.  

They were proud that their insights were taken seriously and this validation has acted as a springboard into other opportunities.

Following the challenge, we’ve seen participants inspired to launch online petitions for their MPs, to create new youth-led school clubs and to seek out other youth advocacy initiatives. 

Looking ahead 

As we move into the next phase of our development, we know we’ve still got some way to go, but we are excited to collaborate with other system partners to build on our learning and to support other related work from across the sector.  

Together we can make sure that every young person – regardless of background or circumstance – is able to lead positive change, so if you’d like to discuss our findings or how we can work together to empower young leaders to speak up, please contact us.  

We’re excited about continuing to grow together.

Breaking barriers for deaf sport

Growing up as the only deaf person in my family, sport became my escape from the loneliness and isolation I often felt at home and at school, because constantly second-guessing conversations and struggling to keep up takes a toll.

But sport gave me freedom and a way to let go of all that frustration.

It all started with swimming. In the water I found my own bubble of silence. No worrying about misheard words or asking people to repeat themselves – just me, the lane and a sense of independence.

That feeling is something every child should have, but for many deaf children the chance to experience it simply isn’t there.

A girl wearing a hearing device passes a ball with a coach on an indoors court under the supervision a woman holding a folder.

The reality we don’t talk about enough

Deafness is often called 'the forgotten disability' and it’s easy to see why.

According to data by the National Deaf Children’s Society there are more than 18 million deaf and hard of hearing people in the UK, including 54,000 children, yet the challenges they face go far beyond communication.

Social isolation is common and that often leads to mental health struggles and inactivity.

The results of Sport England’s Active Lives Surveys painted a stark picture:

  • 51% of deaf adults are inactive, compared to 20% of non-disabled adults
  • 38% of inactive deaf adults don’t take part in sport at all, compared to 10% of inactive non-disabled adults
  • among less active children, 36% of deaf children do no activity at all, compared to 27% of non-disabled children.

These numbers support why tackling inequalities isn’t just a nice idea – it’s essential – and it’s exactly what Sport England’s strategy is all about.

There are more than 18 million deaf and hard of hearing people in the UK, including 54,000 children, yet the challenges they face go far beyond communication.

Destination Deaflympics: turning inspiration into action

In 2025, we launched Destination Deaflympics, a programme for 8-16-year-olds inspired by the Tokyo 2025 Deaflympics.

For us it’s all about giving young people the chance to try fun, inclusive activities and closing the gap between deaf children and their hearing peers.

So far we’ve reached 3,500 deaf and hard of hearing children across 175 settings and, along the way, we’ve learned a lot about the barriers they face, like the lack of accessible community provision or coaches who don't know how to deliver inclusive sessions.

That’s why we’re working with partners like the British Association of Teachers of Deaf Children and Young People to make sure deaf children get their recommended 60 minutes of activity every day.

This work has seen great success in the education sector with teachers sharing that by taking part in Destination Deaflympics, they are also seeing benefits in the classroom with students being more focused and ready to learn.

Role models who make a difference

The Deaflympics celebrated its 100th anniversary in 2024 and the Tokyo Games was an event like no other.

The GB team brought home 12 medals, finishing 12th out of 80 nations, but its impact went way beyond the results.

These athletes are key role models who showed what’s possible and inspired the next generation of Deaf sport men and women.

Before the Games, one of our swimmers spent a day with deaf schoolchildren in Greater Manchester sparking excitement and ambition that will last a lifetime.

Why this matters for Sport England’s vision

Everything we’re doing supports Sport England's long-term strategy, Uniting the Movement. We're talking about things like:

  • tackling inequalities by addressing the participation gap in sport for deaf people
  • creating inclusive environments through coach education and community partnerships
  • improving mental wellbeing by using sport to combat isolation
  • building role models who inspire young people to dream big.

Sport should be for everyone and that’s why, by breaking down barriers and creating opportunities, we’re not just changing lives – we’re helping deliver Sport England’s vision of a fair, inclusive and active nation.

Find out more

UK Deaf Sport

Why listening to young people is key

Today is National Children’s Day UK – a moment to celebrate childhood, recognise children’s rights and promote the wellbeing of children and young people.

For me, it’s also an opportunity to reflect on the strong alignment between National Children’s Day UK and the work we do at Sport England.

We know that regular participation in sport and physical activity can have a profound impact on children and young people, supporting both physical health and mental wellbeing, and that it helps to build confidence, connection and belonging.

Our latest Active Lives Children and Young People survey shows that we continue to see a positive association between activity levels and mental wellbeing.

Scores in this area are higher for those who are active as when answering the question ‘How happy did you feel yesterday?' out of 10, young people aged between seven and 16 who were ‘Active’ scored 7.1, while those who were ‘Fairly active’ scored 6.9 and those ‘Less active’ scored 6.7.

Sport England is a partner within the Children’s Coaching Collaborative (CCC), an alliance focused on championing children’s rights in sport and physical activity – particularly the rights to be heard, to play and to develop.

Listening to young people and acting on what they tell us is central to creating experiences that are positive, inclusive and shaped around their needs.

The Youth Advisory Group in action

The CCC's Youth Advisory Group (YAG) is made up of 14 young people aged 13–19, with a range of lived experiences.

Their role is to ensure their peers are meaningfully involved in decision-making and influencing coaching practice to be fairer, more inclusive and genuinely youth‑led.

During the Easter break, I had the privilege of joining 10 members of the YAG for two days in Manchester for an event that was expertly coordinated by StreetGames.

Despite early starts and long journeys, the group brought energy, honesty and passion to each session.

Their role as advisors truly came to life as they shared their experiences of being coached. Some were also able to reflect from another perspective – as young people who, themselves, coach others.

Reflecting on experiences of sport and physical activity

Across the two days we created space for the young people to reflect on their activity journeys – looking back to their younger years and thinking about how their experiences had shaped the way they feel about sport and physical activity today.

Listening to young people and acting on what they tell us is central to creating experiences that are positive, inclusive and shaped around their needs.

Through individual and group activities they shared moments of positive experiences, as well as times when sport had felt uncomfortable, pressurised or exclusionary.

These reflections helped surface what really matters to young people when it comes to coaches, environments and feeling safe, valued and included.

This blog is built directly on their voices and lived experiences.

What young people want from coaches

From a young person’s perspective, coaches play a powerful role in shaping how sport and physical activity feels – for better or worse.

Young people told us they want coaches who:

  • genuinely enjoy what they do
  • are passionate, fun and supportive
  • care about young people as individuals.

The coaches who have the most positive impact are those who build respectful, trusting relationships, set clear boundaries and actively listen to feedback from children and young people.

When coaches encourage young people to try new things and gently push them outside their comfort zones, sport and physical activity can help to build confidence and self‑esteem, especially when challenge is balanced with praise.

Young people also shared how good it feels to:

  • improve at something they enjoy
  • feel proud of their progress
  • feel fitter, healthier and more confident
  • be inspired to believe in their dreams and future potential.

However, they were equally clear about what can take the joy out of sport.

When coaches place too much pressure on performance, it can quickly undermine confidence and motivation.

High‑pressure environments affect young people differently and, for some, this can lead to stress, disengagement or dropping out altogether.

The feeling of being left out or forgotten can be especially damaging  for example, being the only girl in a mixed session.

Many young people already worry about being judged or excluded; what they want most is to feel that they belong, can socialise and feel accepted.

Ultimately, young people told us they want low‑pressure, welcoming and non‑judgmental environments where they feel supported, encouraged and free to learn.

Being part of a child‑first coaching community

We heard clearly from the YAG that they want coaches who believe in them, understand that fun and enjoyment matter, and recognise that positive experiences are key to developing a lifelong love of physical activity.

The YAG will continue to shape support for the sector, helping to ensure more children and young people can access opportunities that reflect their needs and experiences. 

Coaches play a hugely influential role in children and young people’s lives.

If you’re a coach, or work with those who coach children, you can get involved by joining the Play Their Way community bringing together people who are committed to child‑first, inclusive coaching and creating positive experiences for every child.

And if you have some time, the CCC is launching a series of peer-learning webinars, which I can't recommend enough. They are free to access and are open to anyone working in the sports and coaching sector who is motivated to make changes to embed youth voice in their organisation.

The first session will take place on 30 June, and it will be presented by the head of youth leadership at Youth Sport Trust, Steph Matthews, who will share practical insights, learnings and successes from embedding youth voice across their organisation.

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