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Breaking barriers for deaf sport

Growing up as the only deaf person in my family, sport became my escape from the loneliness and isolation I often felt at home and at school, because constantly second-guessing conversations and struggling to keep up takes a toll.

But sport gave me freedom and a way to let go of all that frustration.

It all started with swimming. In the water I found my own bubble of silence. No worrying about misheard words or asking people to repeat themselves – just me, the lane and a sense of independence.

That feeling is something every child should have, but for many deaf children the chance to experience it simply isn’t there.

A girl wearing a hearing device passes a ball with a coach on an indoors court under the supervision a woman holding a folder.

The reality we don’t talk about enough

Deafness is often called 'the forgotten disability' and it’s easy to see why.

According to data by the National Deaf Children’s Society there are more than 18 million deaf and hard of hearing people in the UK, including 54,000 children, yet the challenges they face go far beyond communication.

Social isolation is common and that often leads to mental health struggles and inactivity.

The results of Sport England’s Active Lives Surveys painted a stark picture:

  • 51% of deaf adults are inactive, compared to 20% of non-disabled adults
  • 38% of inactive deaf adults don’t take part in sport at all, compared to 10% of inactive non-disabled adults
  • among less active children, 36% of deaf children do no activity at all, compared to 27% of non-disabled children.

These numbers support why tackling inequalities isn’t just a nice idea – it’s essential – and it’s exactly what Sport England’s strategy is all about.

There are more than 18 million deaf and hard of hearing people in the UK, including 54,000 children, yet the challenges they face go far beyond communication.

Destination Deaflympics: turning inspiration into action

In 2025, we launched Destination Deaflympics, a programme for 8-16-year-olds inspired by the Tokyo 2025 Deaflympics.

For us it’s all about giving young people the chance to try fun, inclusive activities and closing the gap between deaf children and their hearing peers.

So far we’ve reached 3,500 deaf and hard of hearing children across 175 settings and, along the way, we’ve learned a lot about the barriers they face, like the lack of accessible community provision or coaches who don't know how to deliver inclusive sessions.

That’s why we’re working with partners like the British Association of Teachers of Deaf Children and Young People to make sure deaf children get their recommended 60 minutes of activity every day.

This work has seen great success in the education sector with teachers sharing that by taking part in Destination Deaflympics, they are also seeing benefits in the classroom with students being more focused and ready to learn.

Role models who make a difference

The Deaflympics celebrated its 100th anniversary in 2024 and the Tokyo Games was an event like no other.

The GB team brought home 12 medals, finishing 12th out of 80 nations, but its impact went way beyond the results.

These athletes are key role models who showed what’s possible and inspired the next generation of Deaf sport men and women.

Before the Games, one of our swimmers spent a day with deaf schoolchildren in Greater Manchester sparking excitement and ambition that will last a lifetime.

Why this matters for Sport England’s vision

Everything we’re doing supports Sport England's long-term strategy, Uniting the Movement. We're talking about things like:

  • tackling inequalities by addressing the participation gap in sport for deaf people
  • creating inclusive environments through coach education and community partnerships
  • improving mental wellbeing by using sport to combat isolation
  • building role models who inspire young people to dream big.

Sport should be for everyone and that’s why, by breaking down barriers and creating opportunities, we’re not just changing lives – we’re helping deliver Sport England’s vision of a fair, inclusive and active nation.

Find out more

UK Deaf Sport

Why listening to young people is key

Today is National Children’s Day UK – a moment to celebrate childhood, recognise children’s rights and promote the wellbeing of children and young people.

For me, it’s also an opportunity to reflect on the strong alignment between National Children’s Day UK and the work we do at Sport England.

We know that regular participation in sport and physical activity can have a profound impact on children and young people, supporting both physical health and mental wellbeing, and that it helps to build confidence, connection and belonging.

Our latest Active Lives Children and Young People survey shows that we continue to see a positive association between activity levels and mental wellbeing.

Scores in this area are higher for those who are active as when answering the question ‘How happy did you feel yesterday?' out of 10, young people aged between seven and 16 who were ‘Active’ scored 7.1, while those who were ‘Fairly active’ scored 6.9 and those ‘Less active’ scored 6.7.

Sport England is a partner within the Children’s Coaching Collaborative (CCC), an alliance focused on championing children’s rights in sport and physical activity – particularly the rights to be heard, to play and to develop.

Listening to young people and acting on what they tell us is central to creating experiences that are positive, inclusive and shaped around their needs.

The Youth Advisory Group in action

The CCC's Youth Advisory Group (YAG) is made up of 14 young people aged 13–19, with a range of lived experiences.

Their role is to ensure their peers are meaningfully involved in decision-making and influencing coaching practice to be fairer, more inclusive and genuinely youth‑led.

During the Easter break, I had the privilege of joining 10 members of the YAG for two days in Manchester for an event that was expertly coordinated by StreetGames.

Despite early starts and long journeys, the group brought energy, honesty and passion to each session.

Their role as advisors truly came to life as they shared their experiences of being coached. Some were also able to reflect from another perspective – as young people who, themselves, coach others.

Reflecting on experiences of sport and physical activity

Across the two days we created space for the young people to reflect on their activity journeys – looking back to their younger years and thinking about how their experiences had shaped the way they feel about sport and physical activity today.

Listening to young people and acting on what they tell us is central to creating experiences that are positive, inclusive and shaped around their needs.

Through individual and group activities they shared moments of positive experiences, as well as times when sport had felt uncomfortable, pressurised or exclusionary.

These reflections helped surface what really matters to young people when it comes to coaches, environments and feeling safe, valued and included.

This blog is built directly on their voices and lived experiences.

What young people want from coaches

From a young person’s perspective, coaches play a powerful role in shaping how sport and physical activity feels – for better or worse.

Young people told us they want coaches who:

  • genuinely enjoy what they do
  • are passionate, fun and supportive
  • care about young people as individuals.

The coaches who have the most positive impact are those who build respectful, trusting relationships, set clear boundaries and actively listen to feedback from children and young people.

When coaches encourage young people to try new things and gently push them outside their comfort zones, sport and physical activity can help to build confidence and self‑esteem, especially when challenge is balanced with praise.

Young people also shared how good it feels to:

  • improve at something they enjoy
  • feel proud of their progress
  • feel fitter, healthier and more confident
  • be inspired to believe in their dreams and future potential.

However, they were equally clear about what can take the joy out of sport.

When coaches place too much pressure on performance, it can quickly undermine confidence and motivation.

High‑pressure environments affect young people differently and, for some, this can lead to stress, disengagement or dropping out altogether.

The feeling of being left out or forgotten can be especially damaging  for example, being the only girl in a mixed session.

Many young people already worry about being judged or excluded; what they want most is to feel that they belong, can socialise and feel accepted.

Ultimately, young people told us they want low‑pressure, welcoming and non‑judgmental environments where they feel supported, encouraged and free to learn.

Being part of a child‑first coaching community

We heard clearly from the YAG that they want coaches who believe in them, understand that fun and enjoyment matter, and recognise that positive experiences are key to developing a lifelong love of physical activity.

The YAG will continue to shape support for the sector, helping to ensure more children and young people can access opportunities that reflect their needs and experiences. 

Coaches play a hugely influential role in children and young people’s lives.

If you’re a coach, or work with those who coach children, you can get involved by joining the Play Their Way community bringing together people who are committed to child‑first, inclusive coaching and creating positive experiences for every child.

And if you have some time, the CCC is launching a series of peer-learning webinars, which I can't recommend enough. They are free to access and are open to anyone working in the sports and coaching sector who is motivated to make changes to embed youth voice in their organisation.

The first session will take place on 30 June, and it will be presented by the head of youth leadership at Youth Sport Trust, Steph Matthews, who will share practical insights, learnings and successes from embedding youth voice across their organisation.

From the riverbank to Prime Time

Long before I worked in sport, or even imagined running a sports charity, I was a state-school kid in Windsor learning how to row and trying to help keep our school boat club afloat.

My first experience of The Boat Race wasn’t from a fan park or a television screen but from the riverbank, where I was selling programmes to passers-by to help raise funds for the club.

That day, and what I felt during that time, stuck with me.

A group of young people with different colour t-shirts with "The Youth Boat Race" written on them pose with their medals on a sunny day.

The excitement of the day and its sense of history is huge, plus the Youth Boat Race aimed to bridge the gap between the on-water action and the young people watching from the bankside.

That memory was very much in my mind when in 2024 we began pitching the idea of a Youth Boat Race to the event organisers.

What the Youth Boat Race set out to achieve

After nearly 200 years of The Boat Race – one of the longest-running sporting events in the world, which this year will take place on Saturday 4 April – it felt there was an untapped opportunity for local young people, particularly those from state schools, to be part of it.

The ambition behind the Youth Boat Race was to change that, because this event was never just about racing. It was about access.

Access to rowing for young people who might not otherwise find it; access to the River Thames and its history and access to the feeling of belonging to an iconic and nationally televised major sporting event.

Inspired by The Boat Race and funded by The Oxford & Cambridge Rowing Foundation (OCRF), the charity that owns The Boat Race Company, the Youth Boat Race was designed to celebrate participation, teamwork and opportunity.

Crews would be mixed and inclusive, ensuring that everyone who wanted to race could do so, regardless of background or experience level and, just as importantly, the event was built with young people, not just for them.

The excitement of the day and its sense of history is huge, plus the Youth Boat Race aimed to bridge the gap between the on-water action and the young people watching from the bankside.

From school talks and volunteering opportunities to co-designing the event’s branding, the build-up and their input to shaping the event mattered, as those moments helped young rowers feel ownership, pride and a real connection to The Boat Race week itself.

Seeing the idea become reality

By April 2025, standing on the sunny banks of the Thames at Fulham Reach Boat Club, it was clear the idea had taken on a life of its own and the event featured on the BBC with a peak audience of 2.8 million. We even made our own video on the events of the day, which we are very proud of.

Over 100 state-school students and volunteers gathered for the second Youth Boat Race.

Eight mixed crews from schools across London raced side by side on the same stretch of river used by the Oxford and Cambridge University rowers, with families lining the banks and local supporters cheering.

The atmosphere was joyful, loud and deeply proud, with participants describing it as an amazing experience filled with music and laughter that they would “100% like to do again”, and "a very fun and a unique experience" that people thoroughly enjoyed and that built new memories with friends.

Watching young athletes race along the Championship Course was genuinely moving.

Many of them had discovered rowing through state school and community programmes, and that gave me an added sense of pride.

Speeches from OCRF Trustee Erin Kennedy OBE and Mayor Patricia Quigley captured exactly what the day represented: teamwork, trust, confidence and being part of something bigger than ourselves.

From pilot event to national stage

But for me, what has been most exciting is witnessing just how quickly the Youth Boat Race has grown.

From a small pilot in 2024, to a significantly expanded second year, all supported by the generosity of OCRF, the event has already become a meaningful fixture of Boat Race week. And now to see it included in Channel 4’s coverage this Easter Weekend 2026 truly feels like a milestone.

That visibility matters as it sends a powerful message to young people watching at home that rowing is something they can be part of.

After the inaugural Youth Boat Race in 2024, Owen Slot, chief sports writer at The Times, summed this up perfectly when he said: “Only when sports can spread the word like this does elite funding at the Olympic end really make sense.”

For me, that captures the essence of the Youth Boat Race and is the link between grassroots opportunity and elite sport, showing how inspiration, access and participation can exist hand-in-hand with elite level racing.

Looking ahead

The Youth Boat Race is still young, but its purpose is clear and each year it grows, not just in numbers, but in confidence, quality and impact too.

What began as an idea is now an event that brings communities together and opens doors for young people across London.

It proves that success isn’t measured by winning, but by the friendships formed, the confidence built and the moment a young person realises they belong on the river.

And this Easter, with the Youth Boat Race shared with a national audience, many more young people might just see themselves there too.

Sport and youth crime prevention

For more than ten years I’ve led the Sport and Safer strategy at StreetGames – a national sporting organisation committed to bringing sport to the doorsteps of young people in underserved communities.

Ten years of partnerships. Ten years of learning. Ten years of seeing what happens when sport shows up consistently where it’s needed most, and here’s what I now know: a decade of sport and youth crime prevention has changed many young people’s lives through sport, but we’re only getting started.

The policy moment is here

The conversation has changed.

Government strategies now talk about Safer Streets, Youth Matters, Child Poverty, Pride in Place, Freedom from Violence and Abuse and Fit for the Future.

And the common thread in all of these? That place matters, prevention matters and community matters.

The Government’s emerging Young Futures Programme – particularly its Prevention Partnerships and Hub model.

At StreetGames we have been doing something similar: identify vulnerable young people, focus on those in the 30% most underserved communities, connect them with trusted adults and engage them through high-quality, hyper-local sport, via a network of Community Partners.

The evidence has grown up

A decade ago, much of our work was powered by instinct and experience, but today it’s backed by robust research.

Our Theory of Change – Sport, Youth Offending and Serious Youth Violence was authored by Loughborough University, resourced by the Youth Endowment Fund and shaped with input from Sport England.

It sets out clearly how sport can reduce risk factors linked to youth offending while strengthening protective factors that keep young people safe.

That theory underpinned the Ministry of Justice’s £5m Youth Justice Sport Fund, which now informs more than a dozen place-based partnerships with Active Partnerships, Police and Crime Commissioners and Violence Reduction Units.

This isn’t theory gathering dust, but action that's shaping investment and practice, and that proves that when sport is delivered intentionally, it protects.

Why sport on the doorstep works

At StreetGames, we focus on doorstep sport – making it accessible, affordable and local. But this isn’t just about keeping young people busy. It’s about building identity.

Well-designed sport creates trusted adult relationships, safe spaces in the heart of communities, positive peer networks, emotional regulation and self-control, plus a sense of belonging.

These are protective factors – and protective factors matter.

A decade of sport and youth crime prevention has changed many young people’s lives through sport, but we’re only getting started.

When young people feel seen and connected, they are less likely to engage in harm and when they feel pride in their street or estate, they are less likely to damage it.

Doorstep sport also changes how places feel. A park filled with organised activity feels different. A street reclaimed for play feels different.

Putting a value on wellbeing

But ultimately, why does this matter?  Recently, we commissioned State of Life to conduct a social value study.

The research organisation looked at survey data from around 1,000 young people taking part in StreetGames’ doorstep sport, which many had entered through youth crime prevention pathways.

Using the WELLBY approach set out in HM Treasury’s Green Book guidance, the study estimated that the wellbeing uplift associated with participation equates to approximately £12,986 per young person, assuming the improvement lasts for one year.

That’s not a participation statistic. That’s the wellbeing value of doorstep sport.

Raising the bar

Our current Youth Endowment Fund-backed evaluation, Towards Sport, is using randomised control trials – the gold standard in evaluation. Results will land next year and we can’t wait!

But one thing is already clear: sport must be intentional. It must understand referral pathways. It must align with youth justice priorities. It must embed strong monitoring and learning. It must work in partnership, not in isolation.

Over the last decade, as a sporting organisation, we’ve become fluent in the youth justice system’s language – concepts and phrases such as trusted adults, contextual safeguarding, public health principles, system impact – and its significance.

This understanding has led us to a key learning: sport cannot simply turn up. It has to fit.

A decade in and still learning

We know many of Sport England system partners and Active Partnerships are active — or increasingly curious — in this space.

That’s encouraging because prevention is long-term work that requires humility, partnership and constant learning.

There is still more to understand and strengthen but the direction is clear.

Ultimately, this work is about supporting place-based community partners to support and protect vulnerable young people, getting them more physically active along the way. 

Think pro-social (not anti-social), build protective factors (not just manage risk) and, above all, use sport not as distraction, but as deliberate prevention and keep putting it where it works best and is needed the most.

These subjects, and more, will now become a series of deep-dive webinars that will be delivered in partnership with Sport England and the Active Partnerships National Organisation (APNO), and you can access the Quarterly Learning Session we had last week with Sport England. 

Together we will get more young people into sport and physical activity and away from crime.

Preventing crime from the ring

Boxing is my religion. Like all spiritual journeys it began with a moment of divine inspiration and my baptism was conducted whilst watching Muhammed Ali defeat George Foreman in “The Rumble In The Jungle”.

I grew up in boxing gyms with the sport giving me purpose, discipline and titles – including representing my country on numerous occasions.

These days it offers me the chance to inspire the next generation of boxers and to help anyone who walks through the gym door, to believe in themselves and choose a positive path in life. 

When people ask me why boxing matters so much to me, my answer is simple: it changes and saves lives.

A safe space for all

Of course, it also improves health and builds confidence, but boxing keeps people – especially young people – away from anti-social behaviour and crime, something that I can personally verify as a former Youth Justice Manager. 

With the number of proven offences committed by children seeing an increase of 4%change has never been so important and there are many ways boxing helps fight crime.

Firstly, boxing gives young people structure and boundaries.

Many of the children and young people who walk through the doors of a boxing gym – like mine in Oldham, Greater Manchester – come from difficult backgrounds and have challenging lives. 

Having little or no access to opportunities and therefore a lack of agency in the world, may result in challenging behaviours. But not dealing with these pressures means they risk spilling out onto the streets and that’s where crime starts. 

Not because young people are 'bad', but because they have nowhere positive to pour their energy into. But boxing gyms can change that, as these spaces are built on discipline, respect, routine and team spirit.

Boxing gyms offer me the chance to inspire the next generation of boxers and anyone who walks through the gym door, to believe in themselves and choose a positive path in life.

You don’t just turn up to your gym whenever you feel like it. Instead, you’re expected to train on time, plus you have to listen to your coach, and you learn that effort leads to results and that shortcuts rarely work.

These lessons transfer directly into everyday life and children who understand discipline in a boxing gym are far less likely to make reckless decisions outside it.

Boxing also teaches emotional control, becasue contrary to what some may think, this sport helps a young person understand how to control their emotions, particularly aggression, and how to think and act under pressure.

I’ve seen it first hand – children who once lashed out can calm themselves because boxing gave them an outlet for their emotions and that allows them to thrive.

The many lessons of boxing

Boxing is a good metaphor for life and can help to develop those personal and social skills that people need, contributing to tackling deep seated worklessness and low aspirations.

The sport also fosters the development of positive character, self-esteem, self-discipline, courage, perseverance and resilience.

Instead of throwing punches on the street, they hit the pads, the bags and their coach or opponent inside the ring, but always with respect to the sport’s rules, under supervision and with a reason.

Boxing also teaches respect — for yourself and for others. You shake hands, you follow rules and you learn that real strength comes from self-control, not intimidation. These values reduce crime at its roots.

Another factor that's key is the sense of belonging among those practising the sport. A boxing gym offers identity and loyalty because, at a gym, you’re part of a team.

You train together, look out for each other and you wear the gym name with pride. That sense of identity can pull someone away from a path that leads to anti-social behaviour and crime.

I’ve seen boxing change lives in Oldham and Greater Manchester, where young people that were heading toward trouble now have focus and a reason to stay on the straight and narrow, and I’ve also seen young people who had no confidence, find self-belief.

Not all these children will become a champion boxer and that's okay.

Building better lives through sport

The real victories happen when a young person chooses to stay in school, can find a job or simply chooses not to commit a crime because they don’t want to let their gym or coach down.

At our newly refurbished Greater Manchester Boxing and Development Hub, we’ve been lucky enough to benefit from Sport England funding. 

To my mind, our investors aren’t just putting money into a boxing club and community gym. They’re investing in crime prevention and harm minimisation.

It costs less to fund a gym than it does to deal with the consequences of crime and anti-social behaviour policing, court cases, prison and reform  as recent estimates place the total economic and social cost of serious youth violence at £11 billion between 2009 and 2020.

For me, boxing is more than titles and trophies, it’s about giving people a chance.

Every time a young person chooses to walk into a gym and away from 'the road', I believe that’s crime prevention in action and that’s why boxing will always matter. 

As one of the 10 boroughs of Greater Manchester, Oldham forms part of Sport England’s Place Partnership with Greater Manchester Moving and other local bodies to implement Sport England's Uniting the Movement strategy for getting people active.

I’m proud of what boxing can do to change lives.

In the words of the iconic social activist, pacifist and politician, Nelson Mandela: “Sport can awaken hope where there was previously only despair.

Every day, I get to see the truth in these great words in action.
 

Health drives wealth: gyms, pools and leisure centres play a big part

January is a difficult month for many of us. It’s dark, cold, wet and the glow of the festive season feels a long time ago.

But it’s also a moment when millions of people make a conscious decision to reset – to move more and invest in their health.

That’s why January matters so much for gyms, swimming pools and leisure centres. It’s consistently their busiest month of the year and not just because of New Year’s resolutions.

But beyond the first month of the year, there is a growing understanding that physical activity is preventative medicine and that a healthy population drives a healthy economy.

The places we move are of critical importance.

Earlier this week, alongside ukactive, I visited three very different facilities in one day – across both the public and private sector.

What struck me was how similar the stories were.

Operators talked about strong footfall, rising memberships and people coming through the doors for more than just exercise.

They’re coming for health, of course – but also for confidence, connection, and support.

This feels vitally important in a time that is characterised by increasing isolation, screens and polarised views.

Spaces open to everybody

Another feature which stood out was the remarkable diversity of the people there – from teenagers arriving in their uniforms after school, to the group of retirees who had originally been referred by the next door hospital and now were coming four days a week (and spending as much time over lunch as in the class).

It was also fantastic to see the level of innovation and use of technology to bring health and leisure closer together – with sophisticated health checks, devising personalised programmes for each individual, linking to 'e-gyms' and other virtual support.

This is the preventative health agenda in action. It’s getting active from the ground up and it sits at the heart of our ambition at Sport England, working with our partners to help millions more people become active.

January brings this ambition to life, but the real story is what’s happening year-round.

The scale and growth of the gym and leisure sector are significant.

The UK Health & Fitness Market Report 2025 shows a record 11.5 million people are now members of a health or fitness club – up 6.1% on the previous year – with 616 million facility visits recorded, an increase of 8.2%.

These are not short-term spikes. Participation has been growing over consecutive years, supported by a unique infrastructure of public, private, large, medium and independent operators working across the country.
 

Beyond the first month of the year, there is a growing understanding that physical activity is preventative medicine, and that a healthy population drives a healthy economy.

Sport England’s Active Lives Adults survey 2023-24 reinforces this picture.

Fitness activities and swimming continue to be major drivers of physical activity behind walking, with 904,000 more adults taking part compared to the previous year.

Demand is being driven by what people value most.

Polling from ukactive shows that 77% of members join a gym or leisure facility primarily to improve their mental health and wellbeing.

People also cite better sleep, increased confidence, managing health conditions and making new friends. This is about quality of life, not just physical fitness.

We’re also seeing important shifts in who is taking part. Female participation continues to grow, particularly through group exercise and classes.

Projects like Safer Spaces to Move, delivered with This Girl Can, are helping to remove barriers and make facilities more welcoming and safer for women.

Key community assets

Our latest Moving Communities report shows participation in public leisure has increased for every age group over 45, while gym activity is rising among under-16s, over-65s and people living in the most deprived communities.

Since 2017, the number of children and young people taking part in gym and fitness activity has increased by more than 12%.

Standards matter too. Facilities are improving every year, driven by initiatives such as The Active Standard, Quest and FitCert, ensuring that quality, safety and inclusion keep pace with growing demand.

All of this sits squarely within the Government’s priorities for economic growth and improving the NHS through the 10-year plan.

Health drives wealth and the social value created by being active is immense.

The sector contributes £122.9 billion in social value each year, including £15.9 billion in healthcare savings and £106.9 billion in wellbeing value – the equivalent of £2,600 per active adult – and more than double that for people with long-term health conditions or disabilities.

We gain £6 billion in productivity, thanks to a healthier workforce that takes fewer sick days.

The sector creates £5.7 billion in revenue and supports hundreds of thousands of jobs, many for young people at the start of their working lives.

These are extraordinary numbers.

January is important. But the real opportunity lies beyond it.

Gyms and leisure centres are not just places we go at the start of the year; they – and the people that work in them – are essential community assets, powering healthier lives, stronger communities and a more resilient economy all year round.
 

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