Through individual and group activities they shared moments of positive experiences, as well as times when sport had felt uncomfortable, pressurised or exclusionary.
These reflections helped surface what really matters to young people when it comes to coaches, environments and feeling safe, valued and included.
This blog is built directly on their voices and lived experiences.
What young people want from coaches
From a young person’s perspective, coaches play a powerful role in shaping how sport and physical activity feels – for better or worse.
Young people told us they want coaches who:
- genuinely enjoy what they do
- are passionate, fun and supportive
- care about young people as individuals.
The coaches who have the most positive impact are those who build respectful, trusting relationships, set clear boundaries and actively listen to feedback from children and young people.
When coaches encourage young people to try new things and gently push them outside their comfort zones, sport and physical activity can help to build confidence and self‑esteem, especially when challenge is balanced with praise.
Young people also shared how good it feels to:
- improve at something they enjoy
- feel proud of their progress
- feel fitter, healthier and more confident
- be inspired to believe in their dreams and future potential.
However, they were equally clear about what can take the joy out of sport.
When coaches place too much pressure on performance, it can quickly undermine confidence and motivation.
High‑pressure environments affect young people differently and, for some, this can lead to stress, disengagement or dropping out altogether.
The feeling of being left out or forgotten can be especially damaging – for example, being the only girl in a mixed session.
Many young people already worry about being judged or excluded; what they want most is to feel that they belong, can socialise and feel accepted.
Ultimately, young people told us they want low‑pressure, welcoming and non‑judgmental environments where they feel supported, encouraged and free to learn.
Being part of a child‑first coaching community
We heard clearly from the YAG that they want coaches who believe in them, understand that fun and enjoyment matter, and recognise that positive experiences are key to developing a lifelong love of physical activity.
The YAG will continue to shape support for the sector, helping to ensure more children and young people can access opportunities that reflect their needs and experiences.
Coaches play a hugely influential role in children and young people’s lives.
If you’re a coach, or work with those who coach children, you can get involved by joining the Play Their Way community bringing together people who are committed to child‑first, inclusive coaching and creating positive experiences for every child.
And if you have some time, the CCC is launching a series of peer-learning webinars, which I can't recommend enough. They are free to access and are open to anyone working in the sports and coaching sector who is motivated to make changes to embed youth voice in their organisation.
The first session will take place on 30 June, and it will be presented by the head of youth leadership at Youth Sport Trust, Steph Matthews, who will share practical insights, learnings and successes from embedding youth voice across their organisation.