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An intentional approach to volunteering

The week our latest Active Lives survey results come out is always one I look forward to, because it’s a chance to step back, look at the data and really understand what’s happening with volunteering in our sector.

With Volunteers’ Week here, I wanted to share a few reflections on the latest adults release – what it tells us about the state of volunteering right now and what it might mean for those of us working across sport and physical activity.

Volunteering levels are recovering – but not fully

The headline figure is encouraging: 10.9 million adults in England gave their time to support sport and physical activity in the 12 months between November 2024 and 2025. That’s an increase of nearly 400,000 compared to the previous year.

This recovery matters, because volunteers are the backbone of our sector and they create opportunities for people to be active in communities that boost wellbeing.

Volunteering in sport and physical activity also generates an estimated £8.6 billion in social value annually, and much of this worth comes from the wellbeing benefits individuals gain through volunteering.  

But we shouldn’t get carried away, because whilst we’re seeing recovery since the pandemic, we’re still not back to pre-Covid levels.  

Volunteering was already in decline before the pandemic and so even though numbers are improving, many clubs and organisations won’t necessarily feel that recovery on the ground.

What does this mean for the volunteer experience?

Fewer volunteers can mean more pressure on existing volunteers, and we hear consistently from partners and volunteers that workloads remain high.

Sport volunteers are incredibly committed – they step up, take on extra responsibilities and keep things running.

But this resilience can mask an ongoing risk of burnout, which became apparent during and after the pandemic and hasn’t yet gone away. If anything, it’s become part of their day-to-day reality.

That’s why it’s critical to focus not just on bringing new people into volunteering, but on improving the experience for those already involved.

Inequalities remain stubborn

The data also reinforces something we’ve known for a long time: volunteering is not accessible to everyone.

People from lower socio-economic backgrounds, disabled adults and those with long-term health conditions remain underrepresented.

This mirrors patterns we see in participation more broadly and won’t change without deliberate action.

But if we’re serious about improving the diversity of our volunteer base then designing volunteer opportunities around lived experience, making them more flexible, inclusive and relevant is essential.  

A widening gender gap

One of the most striking trends this year is that men are driving the recent increases in volunteering.

Men now make up 62% of weekly volunteers – compared to 37% who are women – and the gap appears to be widening.

This raises an important question: are we genuinely reaching new audiences or are we relying on the same groups to do more?

This isn’t to take away from the positive recovery we’re seeing, but it does highlight that more needs to be done to ensure our volunteers are representative of the population.

If we’re serious about improving the diversity of our volunteer base then designing volunteer opportunities around lived experience, making them more flexible, inclusive and relevant is essential.

What’s not working for women?

The gender imbalance is even more concerning alongside the wider context of women’s experiences in sport.

Women in Sport's research highlights issues such as misogyny and women feeling that their voices aren’t heard in coaching roles, and that practical factors like how voluntary roles are structured and whether they fit around people’s lives play a significant part in how accessible roles are to women.

Life stage matters too, as highlighted by our Life Cycles research, and Active Lives shows that while having children increases the likelihood of volunteering in sport overall, the effect is stronger for men.

This is because men with children are more likely to take on coaching or officiating roles while for women, caring responsibilities can be both an enabler and a barrier, particularly in leadership positions like refereeing and coaching.

So, what works?

To bring more women and other underrepresented groups into volunteering – and to deliver positive experiences  – we need to take a more intentional approach and be open to challenging the status quo.

This is a multi-layered challenge – it requires systemic and cultural change, tackling discrimination head-on and rethinking how roles are designed.

Flexibility, family-friendly approaches and clear pathways into leadership roles all make a difference and I can't recommend enough the wide breath of volunteering resources by Buddle, which provide support at every stage of the journey for sport and physical organisations – from help finding volunteers, to defining roles, ensuring wellbeing or building progression paths.

We must also remember that visibility matters – when people see relatable role models and examples of positive experiences, it helps them shift perceptions of who volunteering is for.

For instance, Black Girls Ruck demonstrate the power of community building and how, when done in an authentic way, it can challenge perceptions, give visibility and empower women currently underrepresented in a sport.

Women-led and targeted programmes, like those highlighted in the This Girl Can volunteering guide, show what’s possible when opportunities are designed with women in mind.

Where to next?

Volunteering is recovering, but we can’t rely on this recovery alone to solve the underlying challenges.

For a more sustainable and inclusive volunteer workforce, we need to focus on experience as much as numbers – supporting existing volunteers, reaching those currently underrepresented and creating environments where everyone can thrive.

And whilst acknowledging the scale of the challenge, we also want to take this moment in Volunteers’ Week to recognise and thank the millions of people who give up their time to help others.

Their contribution makes a huge difference to people and communities across the country, and we want to make that experience better for everyone.

Preventing crime from the ring

Boxing is my religion. Like all spiritual journeys it began with a moment of divine inspiration and my baptism was conducted whilst watching Muhammed Ali defeat George Foreman in “The Rumble In The Jungle”.

I grew up in boxing gyms with the sport giving me purpose, discipline and titles – including representing my country on numerous occasions.

These days it offers me the chance to inspire the next generation of boxers and to help anyone who walks through the gym door, to believe in themselves and choose a positive path in life. 

When people ask me why boxing matters so much to me, my answer is simple: it changes and saves lives.

A safe space for all

Of course, it also improves health and builds confidence, but boxing keeps people – especially young people – away from anti-social behaviour and crime, something that I can personally verify as a former Youth Justice Manager. 

With the number of proven offences committed by children seeing an increase of 4%change has never been so important and there are many ways boxing helps fight crime.

Firstly, boxing gives young people structure and boundaries.

Many of the children and young people who walk through the doors of a boxing gym – like mine in Oldham, Greater Manchester – come from difficult backgrounds and have challenging lives. 

Having little or no access to opportunities and therefore a lack of agency in the world, may result in challenging behaviours. But not dealing with these pressures means they risk spilling out onto the streets and that’s where crime starts. 

Not because young people are 'bad', but because they have nowhere positive to pour their energy into. But boxing gyms can change that, as these spaces are built on discipline, respect, routine and team spirit.

Boxing gyms offer me the chance to inspire the next generation of boxers and anyone who walks through the gym door, to believe in themselves and choose a positive path in life.

You don’t just turn up to your gym whenever you feel like it. Instead, you’re expected to train on time, plus you have to listen to your coach, and you learn that effort leads to results and that shortcuts rarely work.

These lessons transfer directly into everyday life and children who understand discipline in a boxing gym are far less likely to make reckless decisions outside it.

Boxing also teaches emotional control, becasue contrary to what some may think, this sport helps a young person understand how to control their emotions, particularly aggression, and how to think and act under pressure.

I’ve seen it first hand – children who once lashed out can calm themselves because boxing gave them an outlet for their emotions and that allows them to thrive.

The many lessons of boxing

Boxing is a good metaphor for life and can help to develop those personal and social skills that people need, contributing to tackling deep seated worklessness and low aspirations.

The sport also fosters the development of positive character, self-esteem, self-discipline, courage, perseverance and resilience.

Instead of throwing punches on the street, they hit the pads, the bags and their coach or opponent inside the ring, but always with respect to the sport’s rules, under supervision and with a reason.

Boxing also teaches respect — for yourself and for others. You shake hands, you follow rules and you learn that real strength comes from self-control, not intimidation. These values reduce crime at its roots.

Another factor that's key is the sense of belonging among those practising the sport. A boxing gym offers identity and loyalty because, at a gym, you’re part of a team.

You train together, look out for each other and you wear the gym name with pride. That sense of identity can pull someone away from a path that leads to anti-social behaviour and crime.

I’ve seen boxing change lives in Oldham and Greater Manchester, where young people that were heading toward trouble now have focus and a reason to stay on the straight and narrow, and I’ve also seen young people who had no confidence, find self-belief.

Not all these children will become a champion boxer and that's okay.

Building better lives through sport

The real victories happen when a young person chooses to stay in school, can find a job or simply chooses not to commit a crime because they don’t want to let their gym or coach down.

At our newly refurbished Greater Manchester Boxing and Development Hub, we’ve been lucky enough to benefit from Sport England funding. 

To my mind, our investors aren’t just putting money into a boxing club and community gym. They’re investing in crime prevention and harm minimisation.

It costs less to fund a gym than it does to deal with the consequences of crime and anti-social behaviour policing, court cases, prison and reform  as recent estimates place the total economic and social cost of serious youth violence at £11 billion between 2009 and 2020.

For me, boxing is more than titles and trophies, it’s about giving people a chance.

Every time a young person chooses to walk into a gym and away from 'the road', I believe that’s crime prevention in action and that’s why boxing will always matter. 

As one of the 10 boroughs of Greater Manchester, Oldham forms part of Sport England’s Place Partnership with Greater Manchester Moving and other local bodies to implement Sport England's Uniting the Movement strategy for getting people active.

I’m proud of what boxing can do to change lives.

In the words of the iconic social activist, pacifist and politician, Nelson Mandela: “Sport can awaken hope where there was previously only despair.

Every day, I get to see the truth in these great words in action.
 

Making winter sports accessible and inclusive

As the Milano Cortina 2026 Winter Olympic and Paralympic Games start we would like to extend our very best wishes to the athletes and the support team behind Team GB (and in the coming weeks ParalympicsGB) as the spotlight of Olympic and Paralympic sport shines upon them.

It is worth remembering that during the 2018-22 cycle the winter sports and athletes were particularly impacted by the resultant post-Brexit travel restrictions and also (how soon we forget!) by the Covid pandemic.

UK Sport and the British Olympic Association have an ambitious target this year and I think, and hope, that at this iteration of the ‘winters’ we will see our athletes and sports realise their aspirations as they showcase the rich and diverse sporting offer we have in England and across the UK.

Proudly supporting our talent

At Sport England we are extremely proud of the role that we play in supporting partners and thereby enabling aspiring athletes in winter sports to explore and fulfil their potential, but what does that support look like and why does it matter?

Starting with the second question first, let’s address the elephant in the room – why winter sports?

There is a rather lazy misconception that we don’t have winter sports facilities and that those sports are exclusively the pursuit of people from affluent backgrounds – the truth, like many things in life, is much more nuanced that that.

Starting with the sliding sports (bobsleigh, skeleton or luge to name a few) there is an established track record of athletes coming from the British Army - shout out at this point to our colleagues at British Army Sport which continues to be a key partner of and contributor to the UK High Performance System - or from track and field athletics.

These athletes often transition in to sliding sports (or should it be pushing sports!) through established UK Sport-led talent ID programmes such as Find Your Greatness, and those sports have brilliant pathways to take them all the way to the podium.
 

At Sport England we are extremely proud of the role that we play in supporting partners and thereby enabling aspiring athletes in winter sports to explore and fulfil their potential.

The skating sports are typically populated with athletes who started their careers at ice rinks and ice centres scattered across the major ‘second cities’ of England.

Funding centres across the country

The National Ice Centre in Nottingham has long since been the base for aspiring short track speed skaters and a great partnership between Sport England, Nottingham City Council and recently British Ice Skating, who received Sport England talent funding into their pathways.

Other English rinks feature prominently in the athletes’ biographies and it was great to see Sheffield hosting the recent Figure Skating European Championships as part of the build up to the Games.

English Snowsport athletes often start their careers at outdoor ‘dry’ (not so much in the rain!) ski slopes, which continue to be popular and affordable community sport facilities, enabling athletes such as the Summerhayes sisters or, for Milan-Cortina, veteran James ‘Woodsy’ Woods (who will compete at his fourth Olympic Winter Games) to progress from Sheffield Ski Village to the X-Games podium.  

Arguably Great Britain's most successful ever Alpine skier, Dave Ryding will contest his fifth Olympic Winter Games, having purportedly earned his stripes at a dry ski-facility up at Pendle Ski Club, a member-owned club located in the Ribble Valley, Lancashire.

Sport England investment supports the talent pathways in a range of winter sports to ensure that performance pathways in these sports are accessible and inclusive, well-led and managed, and that they offer the support needed to allow our aspiring young people to progress to the very highest level.

Through our funded partners, most prominently SportsAid, we also fund programmes such as Backing The Best and the TASS programme that collectively provide direct financial and athlete support services, such as strength and conditioning, physiotherapy and sports medicine services to enable our players to be fit, healthy and optimally prepared for graduation into high performance programmes and success at major events and games.

As an example, of the Team GB class of 2026 in Milan-Cortina, at least 10 athletes (including Dave ‘The Rocket’ Ryding) have received Sport England support through TASS - five of which are current TASS-supported athletes enabling them to be in the very best of health as they embark on one of the biggest events of their careers.

Finally, as we look ahead to the winter Paralympics, we could not be prouder of the English athletes who will represent PGB as the spotlight shines on them from 6 March, I am particularly looking forward to seeing trailblazing English wheelchair curlers: Yorkshire’s Jo Butterfield, Newcastle’s Jason Kean, Wigan’s Karen Aspey and Northumbria’s Stewart Pimblett.

Collectively, they will make history as the first English curlers ever to take to the ice at the ‘winters’.

Their inspirational journey (look them up, their stories are remarkable) was enabled through an innovative partnership with British Curling, which saw Sport England invest in performance pathways in the sport for the very first time.

Best of luck to all our athletes. No need to ask you to make us proud. We already are.
 

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Talent

The not-so-obvious benefits of being active for young men

Suicide prevention and increased employability among young men might not be the traditional aims of physical activity programmes, but at Rise – the leading North East health and wellbeing charity – we're showing how lives and communities can be transformed using the power of movement.

Rise is the active partnership for Tyne and Wear, Northumberland and County Durham, and we’re using physical activity as part of a pioneering approach to reduce inequalities and to boost physical and mental health.

As part of this work, we’ve undertaken a significant project in Berwick called Rise’s Healthy Minds for Healthy Livesworking directly with more than 100 men aged 16-30.

Understanding the issues faced by our young men

Like many communities in the North East, young people in Berwick face complex socio-economic problems including unemployment, poor health, relationship difficulties and issues surrounding debt, poverty and substance misuse.

These struggles have had a consequential effect on the mental health of young men in town.

Using data from referrals and initial interviews of the young men we worked with in Berwick, we found that:

  • 43% constantly considered suicide
  • 76% had diagnosed mental health disorders
  • 81% had substance abuse issues
  • 67% were unemployed
  • 43% faced significant debt.

Our work within the community in Berwick addresses the physical and psychological aspects of wellbeing but it goes beyond that, giving people practical skills as well.

This broad and comprehensive approach helps build stronger and resilient mental health, enhancing young people’s overall quality of life, and by working directly with people who need our help the most, we aim to improve their immediate health and wellbeing.

We also build on their ambitions, motivations and employability prospects, which helps them grow their confidence, improve their mental health and to strengthen their wellbeing through physical activity.

Deacon's story

One positive example from our work within the Berwick community is Deacon’s story.

A local resident of 29 years of age, Deacon had struggled with social issues including anxiety and depression from a young age.
 

Suicide prevention and increased employability among young men might not be the traditional aims of physical activity programmes, but we’re showing how lives and communities can be transformed using the power of movement.

Following a difficult living environment, Deacon moved away from his support network to Berwick with his father and that's when isolation set in.

Deacon said: “I needed to be more active and find solutions. I’d never filled in housing applications; I’d never filled in job applications. That help was there when I needed it and I’ve improved in every aspect of my life. I refer to Jaki as the woman who saved my life. She’s absolutely amazing, I cannot thank her enough.”

When Deacon came to see us, I could have scraped him off the floor – he had no sense of self-worth – and I think that had been destroyed by the environment that he had been in.

But then I was able to get him enrolled onto an outdoor equine and nature activity course followed by an employment and wellbeing course.

Fortunately the course providers paid for the transport, which took away that barrier of him getting in from where he lived and he even helped him secure a job out of it!

After gaining employment, Deacon was able to acquire a bike and that enabled him to cycle to and from work, which helped him improve his physical health.

A month after that, he was also offered a local authority flat. The smile on his face was immense. I’m proud of how Deacon has turned it around.

The power of physical activity

Our internal data reflects that since May 2021, Rise has supported 118 young men to improve their lives. Recent evaluations found that: 

  • 96% showed a reduced risk of anti-social behaviour
  • 76% had successfully applied for a job, training or further learning
  • 87% now take part in physical activity
  • 75% felt confident with themselves and felt they were making positive choices.

Rise’s Healthy Minds for Healthy Lives project was initially supported by the Northumbria Violence Reduction Unit and London North Eastern Railway and has subsequently been funded by the National Lottery to enable the work to continue.

Through working within communities, we've helped transform the lives of young men, demonstrating how physical activity has the power to enact positive change. 

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In the picture

The concentrated focus of Black History Month provides an opportunity to gain new perspectives through events, articles and media programming that might otherwise be overlooked.

At its best, this month should stir our curiosity and resolve as we look back at the achievements and struggles of Black people, helping us gain a fuller understanding of Black histories to strengthen our grasp of the present.

This celebration (and the round-the-clock efforts by many through the year) should move us to action, reminding us that we don't have to accept the erasure of some people and communities as normal.

A group of dancers hold fans as part of their routine during a session on an indoors gym.

One of the best ways we can use this month is to harness new understandings to permanently build more inclusive platforms for Black achievement and wellbeing, so if you’ve missed our series of articles this month, please do look back.

These guest blogs are all great stories that highlight examples of community leadership that push back against the status quo of erasure.

It’s vital that we recognise and celebrate this work, which truly models more local and equitable practice, shaped by communities themselves.

But what about the models in the digital world?

Black History Month should move us to action, reminding us that we don't have to accept the erasure of some people and communities as normal.

As the usage of virtual spaces increases in all areas of our lives (including work, leisure or physical activity), it’s important to push for equity online too.

But with the backdrop of ongoing online abuse and discrimination, which inhibit participation in sport and physical activity, we’re rightly focused on the importance of creating safe virtual spaces too.

However, safety is only one side of the equation because we’ve also been asking ourselves how we can use technology to improve representation.

An example of this is We Like the Way You Move, the latest phase of our award-winning campaign, This Girl Can.

Technology for good

This phase has included a push for greater visibility of Black women – as well as other underrepresented groups of women – in imagery that promotes participation by sport and physical activity organisations.

This is how it’s worked: with the help of AI, we analysed publicly-available photos that came from parks, gyms, sports clubs, community centres, swimming pools and other leisure facilities across England and sourced via Google Maps, and confirmed that – alongside other minoritised groups of women – those who look like me have been virtually erased.

I’m excited that we’ve found a way to use the power of AI to drive better representation in our sector, because at a point when we’re all figuring out how to be more purposeful in how we use technology, finding insights that we can act on in real-time to contribute to change feels like a tangible win.

This push for greater visibility marks a positive shift that has come with our strategy’s focus on tackling inequalities as we’re working on reshaping our existing efforts to collaborate with different audiences and leaders through initiatives like TRARIIS.

Having celebrated the 10th anniversary of This Girl Can earlier this year, We Like the Way You Move has also used some powerful new imagery of women who have conventionally been excluded from the picture of sport and physical activity.

These are pictures full of joy and love for movement and, at times, I’d say you can almost hear the music they’re moving to.

These images are also a great reminder that women are creating their own platforms in communities, leading change and putting their unique stamp on activities and spaces.

We hope that they will help shift mindsets and that other organisations will follow suit.

On a personal note, it’s wonderful to see references to Caribbean culture, dance and movement in the mix.

It really does make a difference to my motivation and sense of belonging when I can see parts of my identity reflected back to me.

And I’m confident that the breadth of images and ways of moving captured in the campaign will have a similar impact on lots of other women that should have always been in the picture.

Beyond the water

‘Making the joy of swimming accessible to all’ is the slogan of Swimunity, a Community Interest Company based in West London that I have the privilege of co-directing since 2017.

Swimunity was founded in the wake of the Grenfell Tower fire, with the aim of providing a space for healing and resilience-building among local residents through their relationship with water, in the form of free swimming lessons, beach days and residential trips.

Several years on, we’ve had hundreds of local young people and women learning how to swim with us, with some of them even becoming swimming teachers themselves!

Many have also joined us for expeditions to the seaside and for residential trips around the UK (Cornwall, Dorset and Wales) to leave the busy streets of London behind in favour of new environments and experiences. 

A group of people wearing helmets and buoyancy vests scull in a circle in some shallow sea water, surrounded by rocks.

Swimming has always been a deeply important part of my life and that of my co-director and founder of Swimunity, Sarraounia.

Growing up, however, we were acutely aware that very few people in swimming – whether participating or teaching – looked like us.

Sadly, this isn’t purely anecdotal.

The Value of Swimming report by Swim England found that 74% of children leave primary school unable to swim 25 metres unaided, with the figures even lower among Black (51%) and Asian (55%) pupils. 

Considering that swimming is an essential life skill, these statistics are alarming.

Socio-economic status also plays a major role on this data, with Sport England’s Active Lives report for 2022/23 revealing that only 47% of children and young people going to school in the most deprived areas of the country are able to swim 25 metres, compared to 69% in the least deprived areas.

There are a number of reasons behind these disparities: the ever-increasing cost of swimming lessons, the limited access to facilities, the fact that many children and young people come from a family of non-swimmers, plus cultural factors such as concerns about hair and skin care, including the persistent myth that Black people “sink” or have “heavy bones.”

Making aquatics more inclusive

Swimunity was born as a result of the belief that everyone deserves the chance to learn to swim, and that the pool should be more reflective of the community around us.  

Through our work, we strive to bridge the gaps between the non-swimming community and the sport – not only by providing free, high-quality and inclusive lessons and education about water safety and competency – but through representation too, by being teachers of colour on poolside ourselves. 

Swimunity has been fortunate to receive support from a range of funders, including Sport England, which has allowed us to sustain and expand our year-round programmes.

We’re also lucky enough to see incredible progress in our efforts, with children arriving to our lessons as complete beginners and leaving us as confident swimmers, competent across all four strokes. Some even go further in their swimming journey and join competitive clubs! 

Swimunity was born as a result of the belief that everyone deserves the chance to learn to swim, and that the pool should be more reflective of the community around us.

But for so many of our young people, the importance of swimming lessons goes beyond learning to how to swim. 

For them it’s a chance to develop a skill outside of school, an opportunity to make new friends and the possibility of challenging themselves in new environments. 

Every year we also take a group of young people on a residential trip in the summer holidays and this year we went to Wales. It was so much fun! 

For many of our members, who live in inner-city London, these experiences offer a rare chance to play freely, connect with nature and try water-based activities such as kayaking, surfing and coasteering.

Three young people wearing helmets and buoyancy aids enjoy swimming in the sea.

Over time, we’ve built a truly special community – not only of swimmers, but of parents who now feel empowered and informed about their children’s learn-to-swim journeys.

We also work with them to help them understand the process better so they can best support their kids. 

Many parents and carers have mentioned how rewarding it is to see their children develop skills and confidence through weekly sessions. 

Through our lessons and trips, families get to connect with their local community too, meeting and getting to know others in the area, and many of our mothers have even joined our women’s-only sessions, discovering the joy of swimming for themselves. 

And whilst we are only a small drop in an ocean of meeting the unmet demand for lessons, we can see what a difference it makes and that helps us to keep going in our efforts so people in the Black community can enjoy the many benefits of swimming, both inside pool and beyond the water.

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Swimunity

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