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OpenActive secures fresh funding boost

We’ve invested a further £700,000 in the sector-wide initiative that aims to make it easier for people to find opportunities to get active through better use of data.

22nd September 2025

We've awarded the Open Data Institute (ODI) a further £700,000 of National Lottery funding over the next two years to continue delivering OpenActive.

First launched in 2016, OpenActive seeks to help people find local exercise opportunities more easily by making the data about these opportunities easy to access, use or be shared as open data.

Part of this extra funding will allow OpenActive to work more closely with healthcare systems, to pilot ways of making it easier for GPs and healthcare professionals to connect patients with suitable local activities.

A man throws a netball during practice on an outdoor court, with a row of other adults doing the same in the background.

Stewarded by the ODI, OpenActive is vital to our long-term strategy Uniting the Movement, as the challenge of finding information about local opportunities to be active is a persistent barrier to those people and communities already facing inequalities in activity levels.
 
It also aligns with the government's 10-Year Health Plan for England, supporting the intended shift from treatment to prevention, analogue to digital and hospital to community.

Our chair, Chris Boardman, recognises that improving the sport and physical activity sector’s ability to publish high-quality data has the potential to transform the nation’s health. 

"Physical activity is one of the most powerful tools we have for improving health, but only if people, and healthcare practitioners, can find and recommend suitable opportunities," he said.

"OpenActive provides the digital infrastructure that makes this possible at scale."

The funding extension, to June 2027, takes our investment in this phase of the project to £2.4 million, with a total investment since 2016 of £5.6m.

The ODI will use the latest investment to focus on three key areas: 

  • Improving the data standards specifically for healthcare and social prescribing integration.
  • Expanding use cases across sports clubs, healthcare and active travel.
  • Establishing a sustainable governance model that could support other public service data standards.

OpenActive already supports more than 4,000 activity providers across the UK, from major leisure centres to community sports clubs, making more than three million monthly opportunities to get active visible online every month. 

Its data standards enable classes and sessions to be described in a consistent format and published online, making it easier to find activities based on factors such as location, timing, accessibility or condition-specific requirements.

This investment ensures ongoing support to these activity providers and potentially more, as the data standard evolves to incorporate club locations, walking and cycling routes and improved accessibility information.

Supporting government health priorities

The continued funding comes as the government prioritises preventative healthcare and a significant upgrade to the NHS app. 

Physical inactivity costs the UK economy £20 billion annually. It contributes to long-term health conditions affecting 2.8 million working-age adults, yet many healthcare professionals lack reliable information about local activity options for their patients.

The ODI recently published a white paper, Data Infrastructure for a Healthier Nation, which demonstrated how standardised activity data could support preventative healthcare while reducing NHS pressure.

Louise Burke, CEO of the ODI, said: "This funding extension recognises that good health outcomes require good data infrastructure. 

"When we make it as easy to find an exercise class as it is to book a restaurant, we can transform physical activity from abstract advice into practical healthcare. 

"Within the context of the 10-Year Health Plan, we now have a perfect opportunity to embed physical activity recommendations directly into patient care. OpenActive provides the data foundation that makes this vision achievable."

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