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Understanding Asian communities

Have you ever wondered what may help someone feel like they belong in sport? This may sound like a simple question, but the answer is often deeply personal.

For some, it's feeling welcome when they arrive; for others, it's seeing people who share similar experiences, cultures or backgrounds to them. And sometimes, it's simply knowing that a space was designed with them in mind.

The Asian Sports Foundation (ASF) recently announced a new partnership with parkrun UK, which is built around a shared commitment to better understanding the experiences of Asian communities and exploring how more people can feel connected to physical activity.

Starting with conversations

We know that sport and physical activity can have a powerful impact on our health, wellbeing and sense of community.

But Sport England's latest Active Lives Adult Survey highlights that participation levels among some South Asian communities remain lower than the national average, and that health inequalities continue to exist.

While data can help us understand trends, it does not always tell us why people choose not to participate, what challenges they experience, or what would encourage them to get involved.

That is why the focus of this partnership is not to assume solutions, but to listen.

Over the coming months, ASF and parkrun will work together to engage with people from Asian communities, gathering insights and lived experiences to better understand what helps people feel welcome, what barriers may exist, and what opportunities there are to create more inclusive environments.

The importance of belonging

Parkrun has become a familiar part of many communities across the UK.

Every Saturday morning, thousands of people come together to run, walk, volunteer and connect with others.

Yet experiences of physical activity can vary significantly from one person to another, as what feels accessible and welcoming for some may feel unfamiliar or intimidating for others.

Understanding those differences is essential if we want to create opportunities that genuinely work for everyone.

At ASF, we believe that increasing participation starts with understanding communities, not speaking on their behalf.

By putting ‘listening’ first, we can help ensure that future actions are informed by the people they are intended to support.

Experiences of physical activity can vary significantly from one person to another, as what feels accessible and welcoming for some may feel unfamiliar or intimidating for others.

The CEO of ASF, Shazia Ali, has worked in the research industry for nearly 30 years and champions the importance of hearing real human stories to ensure that real people and communities are behind strategies developed.

A personal perspective

For instance, for Raheema Mamodo, joining parkrun led to a sense of connection she wasn't expecting.

Her first parkrun experience was for her graduation run at the end of Couch to 5K and she confessed she had "no idea of what to expect when the run leader suggested we attend".

Raheema mentioned it felt “overwhelming” being surrounded by runners, yet she felt welcomed straight away and loved all the cheering from fellow participants.

They made her feel like she belonged in that space too and she's carried on attending parkrun since that first event over seven years ago.

Having recently achieved her 250-parkrun milestone, Raheema's experience highlights the powerful role that welcoming environments can play in helping people stay active.

Looking ahead

South Asian Heritage Month is an opportunity to celebrate the rich contribution of South Asian communities across the UK. 

It is also an opportunity to listen, learn and better understand how sport and physical activity can be more inclusive for everyone.

ASF and parkrun are at the beginning of that journey.

By working alongside communities, hearing different perspectives and learning from lived experiences, we hope to build a stronger understanding of what belonging in physical activity really means and how more people can be supported to take part in ways that work for them.

Because lasting change starts with listening and, by walking together, we go further.

Find out more

Asian Sports Foundation

One dance step at a time

Silent Steppers is a joyful blend of walking, dancing and mindset coaching, all delivered outdoors through silent-disco headsets.

Picture a mixed group of around 50 people moving along seaside promenades, parks and coastal walkways – everyone listening to the same uplifting music while receiving real-time encouragement, positivity and coaching through their headphones.

It’s energetic, inclusive and completely different to traditional indoor exercise. And so much fun, too!

A group of Silent Steppers pose by the sea after one of their exercise sessions.

What began as a personal healing tool has evolved into a community movement that people across the UK now travel to to experience.

Often taking 10,000 steps in an hour or simply letting the music lift their mood, us Steppers leave the session feeling lighter, stronger and more connected to ourselves, and to each other.

How it all began

Silent Steppers actually started during one of the hardest chapters of my life. After suffering a trauma, I found myself walking outdoors to clear my mind.

On these walks, I’d listen to music and quickly realised how the world softened inside that musical bubble.

The lyrics felt more meaningful, my thoughts slowed down and, for a short time, I could switch off from everything I was carrying on my shoulders.
 

Picture a mixed group of around 50 people moving along seaside promenades, parks and coastal walkways – everyone listening to the same uplifting music while receiving real-time encouragement, positivity and coaching through their headphones.

With a background as a qualified dance teacher, senior mental health lead and life coach among others, and with over 25 years teaching trauma-informed approaches, I invited a few colleagues to join me for a music-assisted walk.

I chose songs that helped me heal, put on the headset mic and coached them through the session.

The effect was instant. The energy was electric. Silent Steppers was born! 

A community that keeps growing

Fast forward under a year and Silent Steppers now has hundreds of participants every week that include children, right through to our oldest Stepper aged 83.

We train in all weather – rain, wind, sun and/or coastal gales – and the tougher the conditions, the more bonded the group becomes.

Alongside our main sessions, we now run Steady Steppers, a slower-paced, mobility-friendly version designed for those with disabilities, injuries, chronic conditions or lower fitness levels.

These sessions offer the same music, the same mindset coaching and the same sense of achievement, just at a pace that feels safe and accessible for everyone involved.

The physical and mental impact across both groups has been extraordinary and participants have reported improvements of different kinds like weight loss, better fitness levels, plus better balance, coordination and confidence.

Others have mentioned being able to return to exercise after cancer treatment or joint replacements, a reduced reliance on mental health medication (always under GP guidance), stronger mobility and the ability to jog for the first time in years, and, overall, significant improvements in mood, stress levels and wellbeing.

And if all of that wasn’t enough, overwhelmingly, people describe Silent Steppers as their escape – an hour where they can lose themselves, breathe differently and feel part of something special.

The outdoors connection

Taking Silent Steppers into outdoor public spaces has created something truly magical.

We dance-walk along promenades, move through parks, train beside the sea and often stop people in their tracks who just smile when they see us.

Week after week, members of the public pause to watch us, cheer us on, take photos or even start dancing as we pass. People tell us we’ve made their day, how amazing we look or how we lift their mood. 

Many now recognise us and come back each week just to see us in action because our group's energy is infectious.

These interactions have become part of the heartbeat of Silent Steppers, and proof that movement and joy ripple far beyond the people wearing the headsets.

Challenges and what we’ve learned

I must admit, however, that with popularity comes challenges.

We only have 60 headsets, which means waiting lists of 25+ people are becoming common.

I’m also frequently asked to run sessions across the UK – and even internationally – but with existing commitments, it simply isn’t possible.

However, I’ve now excitedly trademarked licensing training that'll launch in the new year, which will create opportunities for Silent Steppers leaders in towns and cities nationwide.

There are other key lessons we’ve also learned:

  • When exercise is fun, people stick to it – many of our steppers are a year in and saying it’s the only thing they’ve ever stuck too.
  • Authenticity matters, as people connect with honesty and real stories.
  • Listening to the community and adapting accordingly is essential.
  • Music profoundly changes the movement experience.
  • Mindset coaching and Natural Language Processing (NLP) techniques amplify the emotional impact.

The future of Silent Steppers

The combination of music, scenery, encouragement and community creates an empowering, accessible and inclusive atmosphere that translates into a wellbeing experience unlike any other.

It fills me with pride that what started as a personal coping mechanism has now grown into a nationwide wellbeing model, supporting hundreds every week.

I also love that Silent Steppers is reshaping how people view exercise, mental health and community connection.

Silent Steppers is proving that exercise can be enjoyable at any age and ability. One dance step at a time.

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