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Making movement matter

We all know that regular movement is one of the most powerful ways to reduce the risk of major illness, improve mental health and help people live longer, healthier lives. 

But access to movement is not equal and those who could benefit most often face the greatest barriers, whether through low confidence, complex health needs or difficulty navigating what’s available locally. 

We also know that simply encouraging people to be more active or signposting them to activities rarely leads to lasting change. 

What’s needed instead is a support system that reflects the realities of people’s lives and this is where social prescribing comes in.  

From access to engagement

Social prescribing is a personalised, community-based approach to health that focuses on ‘what matters to you’ rather than ‘what’s the matter with you’, recognising that wellbeing is shaped by a range of social, economic and environmental factors, many of which are linked to wider social inequalities.

It often begins with a referral (whether from a GP, a community worker or even a self-referral), which connects the individual to a link worker or similar role.

Social prescribers spend time understanding a person’s circumstances, interests and motivations before supporting them to access community-based activities, resources and services that meet their needs.

So, unlike traditional signposting, social prescribing provides sustained, relational support that enables individuals to take greater control of their health over time.  

In England, there are now over 3,300 link workers and a strong body of evidence that demonstrates the positive impact of social prescribing on both health outcomes and, in turn, healthcare services.

Social prescribing is a personalised, community-based approach to health that focuses on ‘what matters to you’ rather than ‘what’s the matter with you’.

Social prescribing is increasingly delivered across a range of settings, including primary care, secondary care and also within the community, supporting people at every stage of life.  

For the physical activity sector, social prescribing provides a vital mechanism to make movement a realistic, accessible and integrated part of people’s lives.  

Partnership, place and prevention

Sport England’s ongoing partnership with the National Academy for Social Prescribing (NASP) helps  
to enable this more connected, whole-system approach that strengthens the infrastructure, the relationships and the local capacity needed to connect people to movement through social prescribing. 

With Sport England’s support, NASP has built a strong evidence base for prescribing physical activity and has also developed guidance, campaigns and training for link workers to support movement-based referrals. 

We’ve also strengthened place-based community partnerships that are unlocking inclusive and innovative approaches to physical activity.

An example of this is Sunderland, where one social prescribing service has programmed silent discos for children with disabilities, dance for those at risk of falls and aerial workshops for older adults. These gave the opportunity to Marion, 95, of swinging from a silk hammock, laughing freely while suspended in the air for the very first time.  

Our most recent programme with Sport England, Movement Matters, aligns with their place-based investment approach.

The programme is designed to strengthen how physical activity is embedded within local social prescribing systems, supporting Active Partnerships to work more closely with primary care at a neighbourhood level in order to reach the communities most impacted by inactivity and health inequalities.  

The initial pilot in 2025 provided important foundations to strengthen relationships between sectors, support more strategic use of data and insights, and to build confidence among practitioners to position movement centrally within healthcare pathways.  

Building on this, we're preparing to launch a new phase of Movement Matters in April 2026 that will support Active Partnerships to translate insights into action, working with primary care to take a proactive social prescribing approach to health creation.

The new phase will also support wider primary care and community roles directly, providing resources, practical guidance and opportunities to share learning with the physical activity sector.   

This approach is a vital component of the vision for neighbourhood health, where prevention, community assets and personalised care play a central role in improving population health. 

This is reflected in Sport England’s recent blog for the Neighbourhood Health Implementation Programme.

This Social Prescribing Day, we recognise that creating active communities requires more than just provision.

It requires a way to connect people to movement that is shaped around their reality. 

When this happens, movement can become a routine part of health management, supporting people not only to stay well, but to live fully – with greater confidence, resilience and agency to take part in what matters the most. 

Want learn more about Social Prescribing? You can take NASPs free e-learning modules, including Social Prescribing Essentials, and Social Prescribing with Children and Young People.

From the riverbank to Prime Time

Long before I worked in sport, or even imagined running a sports charity, I was a state-school kid in Windsor learning how to row and trying to help keep our school boat club afloat.

My first experience of The Boat Race wasn’t from a fan park or a television screen but from the riverbank, where I was selling programmes to passers-by to help raise funds for the club.

That day, and what I felt during that time, stuck with me.

A group of young people with different colour t-shirts with "The Youth Boat Race" written on them pose with their medals on a sunny day.

The excitement of the day and its sense of history is huge, plus the Youth Boat Race aimed to bridge the gap between the on-water action and the young people watching from the bankside.

That memory was very much in my mind when in 2024 we began pitching the idea of a Youth Boat Race to the event organisers.

What the Youth Boat Race set out to achieve

After nearly 200 years of The Boat Race – one of the longest-running sporting events in the world, which this year will take place on Saturday 4 April – it felt there was an untapped opportunity for local young people, particularly those from state schools, to be part of it.

The ambition behind the Youth Boat Race was to change that, because this event was never just about racing. It was about access.

Access to rowing for young people who might not otherwise find it; access to the River Thames and its history and access to the feeling of belonging to an iconic and nationally televised major sporting event.

Inspired by The Boat Race and funded by The Oxford & Cambridge Rowing Foundation (OCRF), the charity that owns The Boat Race Company, the Youth Boat Race was designed to celebrate participation, teamwork and opportunity.

Crews would be mixed and inclusive, ensuring that everyone who wanted to race could do so, regardless of background or experience level and, just as importantly, the event was built with young people, not just for them.

The excitement of the day and its sense of history is huge, plus the Youth Boat Race aimed to bridge the gap between the on-water action and the young people watching from the bankside.

From school talks and volunteering opportunities to co-designing the event’s branding, the build-up and their input to shaping the event mattered, as those moments helped young rowers feel ownership, pride and a real connection to The Boat Race week itself.

Seeing the idea become reality

By April 2025, standing on the sunny banks of the Thames at Fulham Reach Boat Club, it was clear the idea had taken on a life of its own and the event featured on the BBC with a peak audience of 2.8 million. We even made our own video on the events of the day, which we are very proud of.

Over 100 state-school students and volunteers gathered for the second Youth Boat Race.

Eight mixed crews from schools across London raced side by side on the same stretch of river used by the Oxford and Cambridge University rowers, with families lining the banks and local supporters cheering.

The atmosphere was joyful, loud and deeply proud, with participants describing it as an amazing experience filled with music and laughter that they would “100% like to do again”, and "a very fun and a unique experience" that people thoroughly enjoyed and that built new memories with friends.

Watching young athletes race along the Championship Course was genuinely moving.

Many of them had discovered rowing through state school and community programmes, and that gave me an added sense of pride.

Speeches from OCRF Trustee Erin Kennedy OBE and Mayor Patricia Quigley captured exactly what the day represented: teamwork, trust, confidence and being part of something bigger than ourselves.

From pilot event to national stage

But for me, what has been most exciting is witnessing just how quickly the Youth Boat Race has grown.

From a small pilot in 2024, to a significantly expanded second year, all supported by the generosity of OCRF, the event has already become a meaningful fixture of Boat Race week. And now to see it included in Channel 4’s coverage this Easter Weekend 2026 truly feels like a milestone.

That visibility matters as it sends a powerful message to young people watching at home that rowing is something they can be part of.

After the inaugural Youth Boat Race in 2024, Owen Slot, chief sports writer at The Times, summed this up perfectly when he said: “Only when sports can spread the word like this does elite funding at the Olympic end really make sense.”

For me, that captures the essence of the Youth Boat Race and is the link between grassroots opportunity and elite sport, showing how inspiration, access and participation can exist hand-in-hand with elite level racing.

Looking ahead

The Youth Boat Race is still young, but its purpose is clear and each year it grows, not just in numbers, but in confidence, quality and impact too.

What began as an idea is now an event that brings communities together and opens doors for young people across London.

It proves that success isn’t measured by winning, but by the friendships formed, the confidence built and the moment a young person realises they belong on the river.

And this Easter, with the Youth Boat Race shared with a national audience, many more young people might just see themselves there too.

Leading the next phase of We Are Undefeatable

What better way to start the new year than with an exciting new role to get your teeth into?

In January, I joined the Richmond Group of Charities as the new programme director leading the We Are Undefeatable physical activity programme following a significant stint running behaviour change programmes in the active travel sector.

With Sport England funding recently confirmed up to March 2028, it was a great time to join the team and get cracking.

A busy year from the start

We Are Undefeatable is a game-changing programme, bringing together an impactful behaviour change campaign with thought-leading policy, and influencing work to support and encourage people with long-term health conditions to be active in ways that work for them.

Throw in a new strand of place-based pilot work starting later this year, plus lived experience voices underpinning all we do, and we’ve got a huge amount to offer the sector and our key audiences.

So, unsurprisingly, this year is shaping up to be an exciting one already.

To kick us off in January we launched our new place-based approach, inviting expressions of interest from a range of areas, all of whom are already connected to the Sport England place expansion work.

Our place-based work will build on our experiences so far working with Blackburn with Darwen and Lancashire on local versions of the We Are Undefeatable campaign to support places to embed systems change, increase opportunities for movement and frictionless pathways to physical activity for those with long-term health conditions. We look forward to announcing our new partnerships in the spring.

Earlier in February, we held our inaugural Lived Experience Network session.

This group will be pivotal as we move into the next phases of the programme, ensuring we are keeping the experiences and perspectives of our key audiences at the heart of our deliverables.

It’s also already proving valuable to our partners (including the Faculty of Sport and Exercise Medicine and the Active Partnerships National Organisation on the Moving Together programme), tapping into key expertise as meaningful contributors to work in development.

We’ll be lining up more opportunities for this collaborative working over the year and will continue to demonstrate to our network the impacts of their involvement.

In January we launched our new place-based approach, inviting expressions of interest from a range of areas, all of whom are already connected to the Sport England place expansion work.

The power of storytelling feeds through to our marketing efforts, with a social media influencer campaign and summer activation in development.

For it, we’ll be building on our previous successes with one in five people taking action having seen the campaign, 64% of people finding our advertising relatable and 66% agreeing that the campaign stands out from other advertising. Our insight hub offers more details about the response to the campaign.

And, while more details will come in due course, keep an eye out for a summer campaign and how you, and your networks, can get behind it.

Evaluating past efforts and looking ahead

While a lot of our lobbying and influencing work goes on behind the scenes, we’re particularly excited to kick start work on a follow up to our impactful Millions More Moving report from 2024 to see progress made against the policy shifts we set out to influence.

This time we’ll be going into it with greater depth on how and why to get millions more moving.

We’re also proud of our continued work on shaping the implementation of the 10 Year Health Plan, which will provide a focus for our lobbying and influencing work.

Our Lived Experience Insights Dashboard helps to inform our influencing work, so we’re delighted that this resource continues to be freely available for anyone who wants to access it as it now spans several years’ worth of data from 13,000 respondents with long-term conditions.

And finally (yep, there’s still more!), we’re heading into year two of having our very own app, which we’re about to get the first 12-month evaluation back from (thanks to GoodBoost and London Metropolitan University for working with us on that).

A sneak peek shows increases in physical activity for those engaging with the app and increases in personal motivation to be more active, which we’re thrilled to see.

With over 13,000 users registered already, this is a promising start to a fundamental part of the behaviour change journey for our audiences.

With such a busy year ahead there’s great cause for optimism that in 12 months' time we’ll have taken huge strides to achieving our goals within our role as a system partner and across our wider sector.    

Find out more

We Are Undefeatable

The future of inclusive sport

From the bloodandthunder drama of para ice hockey (I challenge anyone to watch a match and not feel exhausted) to the debut of mixed doubles curling, the Milano Cortina 2026 Paralympics Winter Games delivered far more than sporting excellence.

We’ve witnessed what human potential looks like when barriers are removed and inclusion is real, but climate change is shifting and rebuilding those barriers – making them higher, harder and, for some, insurmountable.

This is because climate change exacerbates inequality, threatening the hard-won gains made by disability activists over decades and, while progress has been huge, the extreme change in our weather and its effects on Earth are a stark reminder of how fragile that advancement is.

We even saw the impact of climate change at the Games, with some athletes voicing concerns that the March schedule for the event is now too late in the year and that competition conditions were being impacted by warm 'spring-like' weather.

The lesser known dangers of climate change 

Evidence submitted to Parliament is unequivocal: disabled people are more negatively affected by the health and social impacts of climate change than the general population – not primarily because of their impairments – but because systems already fail to meet their basic needs.

People living with disabilities – who are already twice as likely to be inactive according to our research, but who gain the most for their wellbeing from being able to take part in sport and physical activity – are disproportionately affected by rising heat, greater flooding risk and disruptions to accessible transport.

Sport England’s mission is to enable more people take part in sport and activity, but extreme weather is already making that harder.

From washed-out pitches to heatwaves that make outdoor sport unsafe, extreme weather has already prevented three in five adults in England from being active.

Climate research consistently shows why this happens and it’s simple and disheartening – disabled people are routinely excluded from climate adaptation planning.

Globally, 80% of national climate strategies fail to reference disability, leaving huge gaps in preparedness and emergency support.

And wherever disabled people are mentioned at all, they are often labelled as ‘inherently vulnerable’ – a misconception that shifts responsibility away from systems that fail to include them.
 

We’ve witnessed what human potential looks like when barriers are removed and inclusion is real, but climate change is shifting and rebuilding those barriers – making them higher, harder and, for some, insurmountable.

When torrential and constant rain hits it’s harder to manoeuvre a wheelchair outside. When a ramp floods, when accessible transport is disrupted, when a facility closes ‘for a few days’, some people lose far more than a chance to exercise. They lose independence, community and joy.

If we want to protect the magic of sport and movement – plus the hard-won progress of inclusion in sport for people with disabilities – we must protect the planet that makes sport possible.

That is why Sport England’s mission to help people get active now include helping the planet stay stable.

In May 2024, we launched Every Move, our first environmental sustainability strategy, to help the 150,000 sports clubs and 98,000 facilities across England sitting on the frontline of climate impacts.

We backed this with more than £45 million of National Lottery funding and already more than 570 interventions are underway, including solar panels on roofs, energy efficient systems in leisure centres or redesigned outdoor spaces to cope with flooding.

These changes cut carbon and also keep facilities open, safe and accessible for the communities who depend on them most.

On top of these, all of our partners must have sustainability action plans in place by March 2027 as a funding condition.

This isn’t a box-ticking exercise, but about futureproofing the places and spaces that people rely on to stay active, healthy and connected as communities, including our swimming pools, village halls, football pitches or athletics tracks, to name a few.

Community action agains climate change 

It’s great to see how sport is willing to innovate to face the disrupting weather conditions.

Football and all-weather pitches are working with us to explore transitions away from rubber infill and to increase recycling capacity, with the ambition to be the first in the world to have a fully sustainable system by 2035.

Elsewhere, leisure centres are switching to more efficient systems and community clubs are testing and implementing changes.

Be it the guys at Whalley Range Cricket & Lawn Tennis Club, who are planting trees on the outskirts of playing fields to better soak up excess water, or the river clean-ups hosted by Fulham Reach Boat Club – an organisation doing great work through Row to Rhythm, a project for individuals with visual impairments.

Actions like these collectively truly add up to major impact.

Going back to international competitions, the challenges facing the Winter Paralympics, and winter sport more widely, should not drive despair. They should galvanise us instead, because sport has always been about rising to the moment and responding to the now.

And right now, the moment demands that we confront climate change not just as an environmental issue, but as a justice matter – one that threatens to undo decades of progress in making sport accessible, inclusive and transformative.

If we want a future where Paralympians can still inspire the world from real snow and real ice, and where disabled people everywhere can access the benefits of movement, we must act together and we must do so right now.
 

A call to keep pushing

International Women’s Day is a date that, contextually, makes me reflect on how far women’s sport has come.

From being excluded entirely to selling out stadiums and becoming Euro champions, women and girls have had to overcome barrier after barrier in the UK (and beyond).

There is so much to celebrate in that progress, yet we’re still a long way from a world where sport is genuinely accessible and inclusive for everyone, regardless of identity.

Recognising this inequality is what shifted the direction of my own life and it continues to be the driving force behind my commitment to creating change for others. 

'Give to Gain'

This year’s theme, 'Give to Gain', really resonates with me because it reflects much of my own experience.

A lot of my journey has involved giving time, energy and care to support women, girls, trans and non-binary people, often alongside my main role, without always knowing what that would lead to.

What I’ve gained in return has been confidence, perspective and a much clearer sense of why this work matters. 

Through my role as activities and opportunities officer at Leeds University Union, I’ve been involved in work linked to the Women’s+ Sports Participation Project.

This is a great initiative that focuses on understanding why women and marginalised genders engage, or don’t engage, in sport and what needs to change to support them better.

Giving time to this work has reinforced how important it is to listen properly in order to create welcoming environments and challenge assumptions about who sport is for.

A lot of my journey has involved giving time, energy and care to support women, girls, trans and non-binary people, often alongside my main role, without always knowing what that would lead to.

Seeing people feel more confident accessing sport and physical activity has been one of the most rewarding parts of what I do. 

Recently, I joined Sport England’s Co‑Design Group and took part in an introductory session.

While I’m still very new to the space, what stood out to me straight away was the emphasis on lived experience and learning from one another.

Women's leadership in our sector

Being in a room where people are encouraged to share honestly and where those experiences are treated as valuable, felt important.

At this stage, my role is very much about listening, learning and understanding how these spaces work, but even that feels meaningful.  

Alongside this, being part of Leading the Movement has helped me reflect on leadership and what it looks like for women in sport.

There are positive signs, for example, that more women are stepping into leadership positions and that progress deserves to be recognised.

But when you look more closely, the number of younger women in leadership roles is still relatively small and that gap matters because younger women bring different experiences, challenges and perspectives that aren’t always represented.  

This realisation has also made me think about how often society equates age with experience.

However, I’ve learned first‑hand that this isn’t true because passion can outweigh knowledge and when someone is genuinely committed to making change, they will learn with purpose.

So I want to challenge the assumption that leadership must come with age, because it overlooks the value, insight and drive that younger women bring.

The future of sport

That’s why I believe that creating space for that passion to be recognised is just as important as creating space for experience, which is what I feel Leading the Movement has really committed to. 

All of this reminds me that progress in women’s sport has never happened by accident.  

It has happened because people have been willing to give their time, their voice and their energy to push for something better.

All of this leads me to the conclussion that 'Give to Gain' isn’t just a theme, it's a necessity.

Because when we give space to people’s stories, we gain understanding. When we give opportunities to those who are overlooked, we gain stronger, more diverse leadership. And when we give our passion to a cause, we gain the possibility of real, lasting change. 

As we celebrate International Women’s Day, I feel hopeful about what comes next.

There is still a long way to go, but there is also a growing community of people of all ages, identities and experiences who are determined to reshape what sport can be.

I want to be part of that movement not just to open doors for others, but by challenging the assumptions that keep those doors closed in the first place.

If we continue to listen, to learn and to lead with purpose, then the future of sport will not only be more equal, but also more representative of everyone it’s meant to serve. 

Safer Spaces to Move

International Women’s Day is almost here and while it’s always a time to celebrate progress, it should also be a moment to consider what’s still holding women back from being active.

For the This Girl Can team that means confronting the barriers that continue to drive the gender activity gap. A few years ago, one of those obstacles became impossible to ignore. 

Facing the unacceptable 

In 2021, through This Girl Can’s partnership with ukactive, I started looking more closely at women’s experiences in gyms and leisure centres. What we found was uncomfortable reading. That was the start of Safer Spaces to Move

A significant proportion of women told us they had experienced some form of sexual harassment in these spaces and for younger women aged 16–24, those incidences were even higher.

Gyms and leisure centres are spaces designed for health, confidence and empowerment yet, for many women, they come with an extra layer of vigilance.

That doesn’t sit comfortably with the ambition of This Girl Can, which has always been about creating environments where women feel free to move in whatever way works for them without judgement.

And while feeling judged is one thing, feeling unsafe is something entirely different and unacceptable.
 

International Women’s Day is almost here and while it’s always a time to celebrate progress, it should also be a moment to consider what’s still holding women back from being active.

The research forced us to confront something important: if women don’t feel safe, they won’t feel free; and if they don’t feel free, their participation will always be limited.

When we spoke to operators across the sector, there was no denial of the issue. To our delight, there was a huge amount of willingness to act, although there was also some uncertainty on how to do it.

Because how do you tackle something as serious as sexual harassment in a way that is meaningful, proportionate and practical? How do you communicate about safety without inadvertently making people feel more anxious?

That tension became the starting point for Safer Spaces to Move.

I want to make something very clear – this was never about calling out the sector, instead it was about supporting it.

We worked with organisations like CIMSPA and Women’s Aid to make sure any guidance we developed was grounded in expertise, legally robust, survivor-informed and realistic for busy gym environments.

One of the biggest lessons that we learnt along the way was that policies alone don’t change experiences. Culture does.

Helping positive change

You can have all the right procedures written down, but if the members of your staff don’t feel confident using them, or members don’t know they exist, their impact is significantly limited.

That’s why the most recent phase of the project, which we've launched earlier this week, has focused heavily on communication and culture, which made us consider questions like: how is safety talked about in our gyms, clubs and sport and physical activity centres? How are expectations set in these environments? Do members understand how to report an incident and trust that it will be taken seriously? And how are staff trained to respond?

We also tested messaging with women who use gyms and then sense-checked it with operators on the ground.

We went back and forth, refining language and practical steps so that what we produced didn’t feel alarmist or theoretical, but usable and reassuring. This is because our work isn’t about amplifying fear. It’s about building confidence.

On International Women’s Day, we often talk about breaking barriers.

Sometimes those barriers are structural; sometimes social and sometimes they’re the quiet assessment and security checks women make in their heads when entering a new physical activity space: "Is anyone watching me too closely? Are there other women around here? Can I do this exercise without feeling on display? Will staff step in if something happens?"

I think if we’re truly serious about closing the gender activity gap, we have to address all of these.

Safer Spaces to Move is part of our response to these barriers and sits alongside everything This Girl Can stands for: visibility, confidence and the right to take up space. Not just in theory, but in practice as well.

Because progress for our sector isn’t just about encouraging more women through the door.

It’s about making sure that when they walk in, they feel they belong there – fully and safely, and that’s something worth committing to this International Women’s Day and every day, before or after.
 

Find out more

Safer Spaces to Move

Sport and youth crime prevention

For more than ten years I’ve led the Sport and Safer strategy at StreetGames – a national sporting organisation committed to bringing sport to the doorsteps of young people in underserved communities.

Ten years of partnerships. Ten years of learning. Ten years of seeing what happens when sport shows up consistently where it’s needed most, and here’s what I now know: a decade of sport and youth crime prevention has changed many young people’s lives through sport, but we’re only getting started.

The policy moment is here

The conversation has changed.

Government strategies now talk about Safer Streets, Youth Matters, Child Poverty, Pride in Place, Freedom from Violence and Abuse and Fit for the Future.

And the common thread in all of these? That place matters, prevention matters and community matters.

The Government’s emerging Young Futures Programme – particularly its Prevention Partnerships and Hub model.

At StreetGames we have been doing something similar: identify vulnerable young people, focus on those in the 30% most underserved communities, connect them with trusted adults and engage them through high-quality, hyper-local sport, via a network of Community Partners.

The evidence has grown up

A decade ago, much of our work was powered by instinct and experience, but today it’s backed by robust research.

Our Theory of Change – Sport, Youth Offending and Serious Youth Violence was authored by Loughborough University, resourced by the Youth Endowment Fund and shaped with input from Sport England.

It sets out clearly how sport can reduce risk factors linked to youth offending while strengthening protective factors that keep young people safe.

That theory underpinned the Ministry of Justice’s £5m Youth Justice Sport Fund, which now informs more than a dozen place-based partnerships with Active Partnerships, Police and Crime Commissioners and Violence Reduction Units.

This isn’t theory gathering dust, but action that's shaping investment and practice, and that proves that when sport is delivered intentionally, it protects.

Why sport on the doorstep works

At StreetGames, we focus on doorstep sport – making it accessible, affordable and local. But this isn’t just about keeping young people busy. It’s about building identity.

Well-designed sport creates trusted adult relationships, safe spaces in the heart of communities, positive peer networks, emotional regulation and self-control, plus a sense of belonging.

These are protective factors – and protective factors matter.

A decade of sport and youth crime prevention has changed many young people’s lives through sport, but we’re only getting started.

When young people feel seen and connected, they are less likely to engage in harm and when they feel pride in their street or estate, they are less likely to damage it.

Doorstep sport also changes how places feel. A park filled with organised activity feels different. A street reclaimed for play feels different.

Putting a value on wellbeing

But ultimately, why does this matter?  Recently, we commissioned State of Life to conduct a social value study.

The research organisation looked at survey data from around 1,000 young people taking part in StreetGames’ doorstep sport, which many had entered through youth crime prevention pathways.

Using the WELLBY approach set out in HM Treasury’s Green Book guidance, the study estimated that the wellbeing uplift associated with participation equates to approximately £12,986 per young person, assuming the improvement lasts for one year.

That’s not a participation statistic. That’s the wellbeing value of doorstep sport.

Raising the bar

Our current Youth Endowment Fund-backed evaluation, Towards Sport, is using randomised control trials – the gold standard in evaluation. Results will land next year and we can’t wait!

But one thing is already clear: sport must be intentional. It must understand referral pathways. It must align with youth justice priorities. It must embed strong monitoring and learning. It must work in partnership, not in isolation.

Over the last decade, as a sporting organisation, we’ve become fluent in the youth justice system’s language – concepts and phrases such as trusted adults, contextual safeguarding, public health principles, system impact – and its significance.

This understanding has led us to a key learning: sport cannot simply turn up. It has to fit.

A decade in and still learning

We know many of Sport England system partners and Active Partnerships are active — or increasingly curious — in this space.

That’s encouraging because prevention is long-term work that requires humility, partnership and constant learning.

There is still more to understand and strengthen but the direction is clear.

Ultimately, this work is about supporting place-based community partners to support and protect vulnerable young people, getting them more physically active along the way. 

Think pro-social (not anti-social), build protective factors (not just manage risk) and, above all, use sport not as distraction, but as deliberate prevention and keep putting it where it works best and is needed the most.

These subjects, and more, will now become a series of deep-dive webinars that will be delivered in partnership with Sport England and the Active Partnerships National Organisation (APNO), and you can access the Quarterly Learning Session we had last week with Sport England. 

Together we will get more young people into sport and physical activity and away from crime.

Who's who in the System Partner investment universe

Sport England’s system partner investment has committed over £500 million, since 2022, to more than 130 partners in support of the organisation's Uniting the Movement strategy. 

This long-term funding provides up to five years of financial security and stability for organisations to focus on addressing the systemic changes needed to tackle the inequalities stopping individuals and communities from being physically active.

Moving forward together 

The latest findings from the evaluation of the System Partner portfolio, based on insights gathered throughout 2025, matures the understanding of how partners’ collective efforts are creating change.

It also shines a light on four distinct, yet interconnected, roles that System Partners play to influence change.

It’s important to say that while many organisations naturally combine these roles, understanding them helps us to be more strategic and effective.

Whether you are funded through the System Partner investment or from elsewhere, we encourage you to reflect on the roles your organisation play.

We hope this insight can prompt you to consider how you can strengthen your collaborations and benefit from the expertise and reach of others as part of your work towards addressing inequalities and increasing physical activity.

The four roles identified are:

  • The Improver. This role is the foundation of a safe and professional sector. Improvers focus on raising standards in governance, safeguarding, and equality, diversity and inclusion. They not only enhance their own practices but also support other organisations to do the same. An example is The Angling Trust, which – in response to a surge in demand for angling for wellbeing – introduced a 21-point checklist and new training to ensure its delivery partners met high standards for safety and quality.
  • The Influencer. Influencers work to shape the conversations and conditions that make it easier for people to get active. They advocate for policy change and champion the needs of specific communities. The Richmond Group of Charities, a coalition of health charities, exemplifies this role. By acting as a collective, they have achieved greater reach and successfully embedded physical activity resources into the healthcare system.
  • The Deliverer. This is where strategies are translated into opportunities for people to be more active. Deliverers create and adapt on-the-ground programmes for people to participate in sport and physical activity, with a focus on reaching under-represented communities. Chance to Shine’s ‘Street’ cricket programme illustrates this. By targeting deprived areas, recruiting local coaches and empowering young leaders, they have grown a programme that is youth-led and community-driven.
  • The Connector. Connectors bring people and organisations together at a local level. They use their understanding of a place to guide funding and activities where they are most needed. Active Partnerships such as the Yorkshire Sport Foundation demonstrate this role. They bring people and policies together to link regional policy and community action, using formal agreements and data-driven insights to translate high-level strategy into targeted, grassroots support.

The latest findings from the evaluation of the System Partner portfolio, based on insights gathered throughout 2025, matures our understanding of how partners’ collective efforts are creating change.

The insights emerging from the evaluation suggest that the benefits of these roles stem from how they connect as no partner plays just one role.

The magic of collaborative work

The System Partner investment has given organisations the opportunity to think beyond their primary function, build stronger relationships and adopt more collaborative, system-focused approaches.

We are sharing this emerging learning, and our revised theory of change, so that these insights can be used as a tool for conversation.

By understanding the unique contributions and how they fit together, we hope this evaluation is helping Sport England and others to better understand its place in the system.

Health drives wealth: gyms, pools and leisure centres play a big part

January is a difficult month for many of us. It’s dark, cold, wet and the glow of the festive season feels a long time ago.

But it’s also a moment when millions of people make a conscious decision to reset – to move more and invest in their health.

That’s why January matters so much for gyms, swimming pools and leisure centres. It’s consistently their busiest month of the year and not just because of New Year’s resolutions.

But beyond the first month of the year, there is a growing understanding that physical activity is preventative medicine and that a healthy population drives a healthy economy.

The places we move are of critical importance.

Earlier this week, alongside ukactive, I visited three very different facilities in one day – across both the public and private sector.

What struck me was how similar the stories were.

Operators talked about strong footfall, rising memberships and people coming through the doors for more than just exercise.

They’re coming for health, of course – but also for confidence, connection, and support.

This feels vitally important in a time that is characterised by increasing isolation, screens and polarised views.

Spaces open to everybody

Another feature which stood out was the remarkable diversity of the people there – from teenagers arriving in their uniforms after school, to the group of retirees who had originally been referred by the next door hospital and now were coming four days a week (and spending as much time over lunch as in the class).

It was also fantastic to see the level of innovation and use of technology to bring health and leisure closer together – with sophisticated health checks, devising personalised programmes for each individual, linking to 'e-gyms' and other virtual support.

This is the preventative health agenda in action. It’s getting active from the ground up and it sits at the heart of our ambition at Sport England, working with our partners to help millions more people become active.

January brings this ambition to life, but the real story is what’s happening year-round.

The scale and growth of the gym and leisure sector are significant.

The UK Health & Fitness Market Report 2025 shows a record 11.5 million people are now members of a health or fitness club – up 6.1% on the previous year – with 616 million facility visits recorded, an increase of 8.2%.

These are not short-term spikes. Participation has been growing over consecutive years, supported by a unique infrastructure of public, private, large, medium and independent operators working across the country.
 

Beyond the first month of the year, there is a growing understanding that physical activity is preventative medicine, and that a healthy population drives a healthy economy.

Sport England’s Active Lives Adults survey 2023-24 reinforces this picture.

Fitness activities and swimming continue to be major drivers of physical activity behind walking, with 904,000 more adults taking part compared to the previous year.

Demand is being driven by what people value most.

Polling from ukactive shows that 77% of members join a gym or leisure facility primarily to improve their mental health and wellbeing.

People also cite better sleep, increased confidence, managing health conditions and making new friends. This is about quality of life, not just physical fitness.

We’re also seeing important shifts in who is taking part. Female participation continues to grow, particularly through group exercise and classes.

Projects like Safer Spaces to Move, delivered with This Girl Can, are helping to remove barriers and make facilities more welcoming and safer for women.

Key community assets

Our latest Moving Communities report shows participation in public leisure has increased for every age group over 45, while gym activity is rising among under-16s, over-65s and people living in the most deprived communities.

Since 2017, the number of children and young people taking part in gym and fitness activity has increased by more than 12%.

Standards matter too. Facilities are improving every year, driven by initiatives such as The Active Standard, Quest and FitCert, ensuring that quality, safety and inclusion keep pace with growing demand.

All of this sits squarely within the Government’s priorities for economic growth and improving the NHS through the 10-year plan.

Health drives wealth and the social value created by being active is immense.

The sector contributes £122.9 billion in social value each year, including £15.9 billion in healthcare savings and £106.9 billion in wellbeing value – the equivalent of £2,600 per active adult – and more than double that for people with long-term health conditions or disabilities.

We gain £6 billion in productivity, thanks to a healthier workforce that takes fewer sick days.

The sector creates £5.7 billion in revenue and supports hundreds of thousands of jobs, many for young people at the start of their working lives.

These are extraordinary numbers.

January is important. But the real opportunity lies beyond it.

Gyms and leisure centres are not just places we go at the start of the year; they – and the people that work in them – are essential community assets, powering healthier lives, stronger communities and a more resilient economy all year round.
 

Find out more

ukactive

What kids really need

He wasn’t lazy. He was bright, funny and desperate to be out in the world. But his local park felt unsafe, the youth club had closed and the nearest sport sessions cost more than his family could spare.

By the time he came to my paediatric clinic, what looked like a 'health problem' – low mood, poor sleep, weight gain – was really a place problem.

Why local spaces are key

We often talk about children’s health as if it starts in the hospital or the GP surgery, but as I explored in my recent BBC Radio 4 series, Three Ages of Child, the real foundations of health are laid much earlier and elsewhere: in homes, schools, streets and parks – places where children feel they belong in their own areas.

Sport England’s latest place work and research puts into numbers what many of us see every day – like the fact that over half a million children, one in ten 12-17-year-olds, say they don’t feel they belong in their community.

This means that almost one in five don’t feel proud of where they live, often because there’s nowhere for young people to go to, and because of the worries about crime and antisocial behaviour.

Take a step back and look at how this paints a stark picture of children growing up in places that feel unsafe, unwelcoming and not really 'for them', so it’s no surprise that in those conditions activity levels are low and health problems multiply.

The same research also points to part of the answer.
 

We often talk about children’s health as if it starts in the hospital or the GP surgery, but the real foundations of health are laid much earlier and elsewhere: in homes, schools, streets and parks – places where children feel they belong in their own areas.

When asked what gives them a sense of community – beyond friends and family – the top answer from young people was sports clubs and activity groups.

Anyone who has ever watched a child beam with pride after football training or a dance class knows why: a club is not just about exercise; it’s about belonging.

It offers a safe place to go with people who know your name and that offers the chance to be part of a team.

Dangers of the postcode lottery

But access to those opportunities is deeply unequal.

In England’s most deprived places, over a third of people are inactive, compared to around a fifth in the least deprived areas – a postcode lottery for physical activity that deepens health inequalities.

As a paediatrician, I see every day that a child’s postcode can be a stronger predictor of their health than their genetic code.

When local streets feel unsafe, there’s nowhere affordable to go and young people don’t feel they belong, it shows up in their bodies and in their minds.

If we care about the future of public health, we have to turn our thinking on its head, because health isn’t built in hospitals. It’s built in communities.

Exercise and sport are a kind of miracle cure – for health, wealth and happiness – but only if everyone can actually take part.

According to research by Sport England, every pound spent on community sport and activity brings multiple pounds back in benefits to health, wellbeing and the wider economy.

That’s why I welcome efforts to work in a genuinely place-based way – including Sport England’s commitment to invest in the areas facing the greatest challenges.

But beyond the work of any single organisation, the principle stays: you can’t fix place-based problems with purely top-down solutions.

Making children proud

For me, this is what it looks like to move from treating symptoms to changing systems.

You can’t lecture a child into feeling proud of their area or prescribe their way out of a broken play park.

But you can bring together the people who know that place best – including children and young people themselves – and invest in the spaces, clubs and connections that allow them to move, play and belong.

That means co-production, not just consultation: listening to what families say they need, backing trusted local organisations, designing activities that reflect different cultures, bodies and lives and being in it for the long haul.

Our children are telling us they want to feel proud of where they live and that they want to be part of something bigger.

Working locally, listening deeply and backing places over the long term is how we start to make that real – street by street, pitch by pitch, park by park.
 

Find out more

Place Partnerships

Changing the game

At Sport England, we want to make physical activity and sport a normal part of life for everyone, as movement is not only great for everybody's mental and physical health, but because it also brings communities together, develops skills and confidence, and even contributes to boosting our economy.

However, we know that when it comes to being active, it’s not a level playing field across the country and some groups in our communities face additional barriers due to their background, gender, postcode, culture and/or disability (amongst others).

That’s why our focus on Equity, Diversity and Inclusion (ED&I) runs through everything we do and aims to tackle some of these systemic challenges, because for us it’s not about ticking boxes, but about making the world better for everyone.

As part of our long-term organisational strategy, Uniting the Movement, and our ED&I ambition to tackle inequalities, we have a specific focus on disability.

Our latest Active Lives data shows that one in five people in England have a long-standing limiting disability or illness, and that disabled people are almost twice as likely to be physically inactive.

We also know that an estimated 15% of the UK population are neurodivergent and that the more barriers people face, the less likely they are to be active.

On the other hand, we believe in the social model of disability – which means that people are disabled by society, not by their impairment – so we want to change the systemic and practical barriers they have to face as these, and not the person, are the real problem. 

Historically, societal systems and sporting traditions have (often invisibly) excluded neurodivergent people and that's why at Sport England we're so excited to be working with Neurodiverse Sport and Autism Action. Together we want to begin to address these issues and drive more inclusive practice.

We are all included

Everyone is neurodiverse because everyone’s brains are different, but 'neurodivergence' refers to the cases when cognitive profiles differ further from the statistical norm, as happens with autism, Attention Deficit Hyperactivity Disorder (ADHD), dyslexia or dyspraxia.

As with everything, neurodivergence is different for each individual and some experience greater challenges than others.

We believe in the social model of disability – which means that people are disabled by society, not by their impairment – so we want to change the systemic and practical barriers they have to face as these, and not the person, are the real problem.

A person’s experience depends on how their unique strengths and challenges interact with their environment – so designing better environments is key to better outcomes.

Not everyone sees neurodivergence as a disability and this often links to whether they align with the social or medical model of disability, which sees the disability as the problem.

But as a disabled person, this makes sense to me – I don’t see myself as disabled if I use the medical model, yet I do under the social model.

Being disabled doesn’t stop anyone from having significant strengths, experiences or ambitions. 

In fact, it definitely doesn’t stop those wanting to be involved in sport and activity, from grassroots through to elite (Paralympics, anyone?).

So what we want to see, and what our partnership with Neurodiverse Sport and Autism Action will help us progress with, is a more inclusive and skilled sector for neurodivergent people.

The investment will focus on increasing awareness, upskilling the workforce, creating health and wellbeing partnerships, and building best practice and innovation for change.

Additionally, it will develop a 'Blueprint to Inclusion' to develop, pilot and replicate neuroinclusive practices across the sport and physical activity sector that will equip it with tools and resources to change understanding and practice.

The document will be co-produced with people with lived experience and it'll focused on people's strengths, promoting practical and reasonable adjustments as standard, and considering both performance and wellbeing.

More information about how this work is developing will be shared in the new year.

Bringing barriers down 

In spite of our best efforts and Uniting the Movement, it’s clear that there are deep-rooted inequalities in sport and physical activity that mean many people feel excluded.

We want to reduce this for neurodivergent people by working together to understand the barriers some are facing, finding solutions and supporting the sector to take this forward.

But we can’t do this alone – not even with the extensive networks of our partners. So if you want to be involved and are curious and ambitious in how we can collectively make the world better, please get in touch. We’d love to hear from you.

Find out more

Moving to Inclusion

Closing the wellbeing gap

At StreetGames we are passionate about helping children and young people from the most deprived places build life-long habits in sport and physical activity.

We do this because we know the powerful role that sport and physical activity can play in helping young people build friendships, develop confidence, forge a sense of belonging, provide opportunities to connect with trusted adults, develop pro-social behaviours and improve attention, engagement and performance levels at school.

The triple dividend for young people

Sport and physical activity improves health and wellbeing for everyone, but for children and young people it delivers a ‘triple dividend’.

This refers, firstly, to the immediate gains from getting good active habits from a young age; secondly, to the potential of future benefits as today’s youngsters transition into adulthood and, thirdly, to the advantages that the next generation (i.e. their children) will enjoy from following their elders’ healthy behaviours.

As such, it’s encouraging to see this new research from Sport England and their research partners – State of Life, Sheffield Hallam University and Manchester Metropolitan University – which provides powerful data showing the significant wellbeing uplift children and young people gain from taking part in sport and physical activity.

The latest numbers include new calculations for 7-11-year-olds and applies the newly developed C-WELLBY measure, together with wellbeing values by demographic breakdowns for 11-16-year-olds.

The new results show an average yearly wellbeing value of an active young person aged 7-11 years of £3,100, and an updated average value of £4,300 for an active person aged 11-16 years.

There is also significant wellbeing value attached to young people who are ‘fairly active’, because taking part in at least some sport and physical activity regularly is better for the wellbeing of our young people than being ‘less active’.

Wellbeing calculations

In both cases, the average wellbeing values for participation are higher for children and young people than for adults, highlighting the importance of being active from a young age.

However, the research also highlights a ‘wellbeing gap’.

As we mentioned, the value of being active for 11-16-year-olds is £4,300, but analysis by demographic sub-groups shows a weaker association between physical activity and wellbeing among children and young people who are from low family affluence (£2,900), Black (£2,300), girls (£3,300), or disabled or living with a long-term health condition (£2,800).

Sport and physical activity improves health and wellbeing for everyone, but for children and young people it delivers a ‘triple dividend’.

As the report pinpoints, these wellbeing calculations do not take into consideration factors related to opportunity, motivation, enjoyment and experience – all of which are essential to developing a lifelong positive relationship with physical activity and that may go some way to explaining the disparities.

Indeed, recent analysis from Youth Sport Trust showed that motivation and enjoyment account for at least half of the wellbeing benefits of physical activity in school.

We also know from last year’s Active Lives Children and Young People 2023-24 survey data that only 37% of children and young people from low affluence families feel they have the opportunity to be physically active, compared to 57% of children and young people from high affluence families.   

This is a view that is very much echoed amongst young people StreetGames speak to and who are living in areas of high deprivation who tell us: “there isn’t a lot to do”, “parks don’t feel safe”, “the public facilities get vandalised and are not maintained”, “prices are very expensive” or “we would love to volunteer, but it’s difficult to find opportunities.

Equalising opportunities and provision 

However, when opportunity and choice are equalised – such as through school-based activity or accessible community provision – the association between physical activity and wellbeing appears stronger among more disadvantaged groups.

Youth Sport Trust analysis shows that the wellbeing benefit of physical activity in school is almost double for children who are disabled or receiving free school meals compared to their peers.

For those of us working to provide all children and young people with access to the benefits that come from taking part in sport and physical activity, this new research is important as it provides further evidence on the essential role that sport and physical activity can play in society. 

But also importantly, it emphasises the need to maintain an unwavering focus on reducing inequalities that exist, and on making sure all children and young people can take part in a variety of enjoyable and accessible opportunities that will help them to flourish not just now, but also in the future.

And if you still need further convincing, then we’ll leave the final say to young people who shared how sports and physical activity benefits them.

Some mention it’s all about having fun, others highlight how it helps them to meet new people and socialise, while for others being active brings “a nice break from daily stresses” that gives them a chance to “forget everything while being an active and healthy too”.

The advantages of being active really are too good to ignore and all children deserve to take advantage of them.

My day, my rights

Two years ago I shared my first blog for World Children’s Day to raise awareness of children’s rights.

Whilst progress has been made in our sector, the words of a member of a newly formed Youth Advisory Group (YAG) on behalf of the Children’s Coaching Collaborative (CCC), proves there is still work to do.

He said that children’s rights are something that he heard about in primary school, but that he now only finds “in random news articles". This young man is now 16!

However, ensuring that young people have positive experiences of being active that are safe and fun, and that also respect their rights, is one of the areas we at Sport England, and a number of partners across the sector, have been advocating for in the past few years.

And there’s an article about children’s rights in sport by Liz Twyford, from UNICEF UK, that I think is key because it highlights the subtle but important change that means putting the child first to make a difference, and the impact that coaches have on those they work with.

Supporting young people to Play Their Way

Play Their Way exists precisely to champion children’s rights in sport and physical activity.

The campaign was launched in 2023 with the idea of taking a child-first approach to coaching, to ensure that their rights, needs and enjoyment are always prioritised, so they can have a positive experience of being active.

The campaign has been gaining supporters non-stop and in September this year we celebrated reaching a milestone of 10,000 registered members.
 

Ensuring that young people have positive experiences of being active that are safe and fun, and that also respect their rights, is one of the areas we at Sport England, and a number of partners across the sector, have been advocating for in the past few years.

In a recent blog by our head of children and young people, a survey was shared to understand the range of youth voice and resources used across the sector.

Thanks to those who contributed, it has confirmed that listening to children and young people is an established priority with many brilliant examples.

However, for some, more support is needed to ensure a meaningful and sustainable youth voice practice to ensure children and young people feel included and supported to shape decisions affecting them through ongoing opportunities.   

Welcoming the Youth Advisory Group

To keep engaging and embedding the voice of young people in a meaningful way into the work of the CCC, earlier this year young people were invited to apply to join a YAG for our sector.

The initiative was led by Streetgames and saw 12 young people aged 14-19 with a range of experiences and backgrounds being 'recruited'.

Over the summer they spent time getting to know each other and understanding the role they would play as part of the group.

Within their applications, they were asked why they felt young people participating in shaping sport and physical activity opportunities was so important.

I was impressed by their thoughtful, positive and passionate responses that took into consideration not just themselves, but their peers too.

Some comments that I found particularly insightful mentioned that hearing what young people had to say is important as it “ultimately allows more young people to be able to access sport” (Poppy, 18).

That being listened to, allowed young people to have “a sense of empowerment” that made them see they’re “in control of the future” (Tasnuva, 16).

And, ultimately, that speaking out allows them to shape their own opportunities by
“influencing the accessibility and culture of sport for years to come” (Isobel, 18).

The group will be encouraged to share their experiences, views and opinions on coaching to inform the ongoing work of the CCC and will receive support to develop their own understanding of their rights. 

There are also other organisations with great initiatives to put children and young people’s views first in the sector.

For instance, the Positive Experiences Collective are hosting a range of resources and support connections to inspire advocacy for physical literacy, to help children and young people develop a positive and meaningful relationship with being active.

And the Centre for Youth Voice recently relaunched to continue to amplify the voices of young people and their impact. I recommend you check out their free online training and events on their website.

The future is young

Next month we’ll be releasing the Active Lives Children and Young People survey, covering the 2024-25 academic year.

This time we’ve introduced a new question to help us understand to what extent young people are heard by the adults delivering activity to them, which will provide a baseline to shape our work moving forwards.

This has only been a snapshot of the work we know is happening within the sector for children and young people, but we will continue to raise awareness of their rights.

For now we can all do this by listening to their voices and working with them to design and provide more opportunities to support all children and young people to be active, so they can enjoy it and gain the benefits that movement can bring into their lives both now, and as they grow into adults.
 

A positive force in many ways

On 26 November the Chancellor will deliver a much-anticipated budget.

In her pre-budget video message, the Chancellor has described the pressure on the NHS and the challenge of increasing growth, but among all the uncertainty, one thing is clear – finding the right package of measures will not be easy.

Against this backdrop, it feels timely to be publishing an update to our social value of sport and physical activity work. 

The new and expanded information shows what a positive force community sport and physical activity are.

A great cure with many benefits

The health and wellbeing benefits of sport and physical activity are well rehearsed and the UK Chief Medical Officers have previously described physical activity as the closest thing to a “miracle cure”, but based on the information we’ve published today, even that high praise seems to sell its value short.

Here are a few of the headlines from our latest data:

  • Sport and physical activity are good for the nation’s wellbeing and health. In 2023/24, the wellbeing value of sport and physical activity was estimated at £107 billion, and it prevented over 3.3 million cases of non-communicable diseases or chronic health conditions ranging from depression to heart disease. 
  • A more active nation means a more productive workforce. In 2023/24, £5.8bn of productivity losses due to morbidity were avoided due to sport and physical activity. 
  • A more active nation saves the health care system money. In 2023/24, sport and physical activity saved £8bn in direct healthcare costs through disease prevention and reduced use of health services. 
  • Community sport and physical activity is a net contributor to the public finances. In 2023, our sector generated tax revenue of £14bn for central government, compared with £2bn of public sector funding. This means community sport and physical made a net fiscal contribution of £12bn.

Furthermore, we know that sport and physical activity is a significant part of the economy. In fact, the Department for Culture Media and Sport’s 2024 Sport Satellite Account for the UK show that the direct contribution of sport and physical activity the English economy was £47 billion of gross value added and supports one million jobs.

So, from a public policy perspective, what’s not to like?!
 

Physical activity has been described as the closest thing to a “miracle cure”, but based on the information we’ve published today, even that high praise seems to its value short.

The value of sport and physical activity is significant and wide-ranging but with the right support it could be even greater.

The information published today also includes our estimate of the social cost of inequality in sport and physical activity, that is the amount of social value we miss out on because some groups of people are less likely to be active than others.  

We estimate this to be £19.6bn a year.

Tackling inequality in sport and physical activity, and realising this value, is at the core of our long-term strategy, Uniting the Movement, so I’d like to end by paraphrasing the Chancellor: “I commend the value of sport and physical activity to the House.”

Inclusive practice makes business sense

Imagine you’re missing out on talent, innovation and fresh perspectives, but not because they don’t exist, but because your systems weren’t built with them in mind.

That’s the quiet cost of inaccessibility in the workplace.

But with any challenge comes an opportunity and, in this case, it’s to realise that inclusive organisations perform better because they’re more adaptable, more trusted and more representative of the communities they serve.  

And with nearly one in four people in the UK identifying as disabled, this isn’t a niche issue – it’s a mainstream one.

So, just as the EmployAbility Guide highlights: “Inclusion isn’t just the right thing to do;  it’s a smart business decision.”

Group photo of disabled fitness professionals on a dance fitness certification training day at an indoors gym.

As someone who works at the intersection of disability and fitness, I’ve seen what’s possible when inclusion is built in, not bolted on, so I’m inviting employers and training providers to be part of shaping a sector that welcomes everyone and reflects our society.

What we’re building and why

The EmployAbility Leisure Strategic Partners Group was formed in 2022, and its members include Activity Alliance, CIMSPA, Community Leisure UK, EMDUK, Sport England, ukactive and UK Coaching.

The researchers are Professor Brett Smith and Dr Juliette Stebbings, and the lived-experience professionals are Lee Welch, Sam James and myself.

Together, we’ve developed three practical guides that support:

  • Employers recruiting and retaining disabled staff.
  • Training providers supporting disabled learners.
  • Disabled people building careers in the sector.
     

As someone who works at the intersection of disability and fitness, I’ve seen what’s possible when inclusion is built in, not bolted on, so I’m inviting employers and training providers to be part of shaping a sector that welcomes everyone and reflects our society.

Our mission now goes further and we promote sector-wide change by highlighting career pathways for disabled people, supporting inclusive education and recruitment and creating accessible cultures – physically and digitally.

From curiosity to commitment: my journey

As a partially blind person, I was excited – and curious – about training as a fitness instructor through the InstructAbility programme.

In 2014, I became the YMCA Fit’s first visually-impaired Exercise to Music trainee.

That milestone launched a career delivering audio-described dance fitness for blind groups, accessible fitness sessions for diverse audiences across the sector, and corporate energisers and team-building services.

I’m now an Exercise referral specialist and a member of the EmployAbility Strategic Partners Group.  

Why digital accessibility matters

I believe that inclusion must go beyond access to physical spaces and it must include the digital world, too, because we’re living in a digital age and accessibility is vital across the entire journey – from recruitment to training, development and as a constant on daily tasks in the workplace.

Accessible formats for blind and visually impaired people include Word documents and websites built to Web Content Accessibility Guidelines (WCAG), enabling screen-reading software to convert text into speech.

While I’ve had great support from training providers, some newer online platforms introduced unintended barriers, such as being incompatible with screen-reading software.

The good news? These issues are easily addressed through accessibility audits and expert scripting, making the platforms usable again.

You don’t need to scrap your systems but you do need to review them, so start where you are, get an audit, plan for access in your budgets and keep moving forward.

Why this work matters

In the UK, 16.1 million people, that is 24% of the population, are disabled yet only 54.2% of working-age disabled adults are employed, compared to 82% of non-disabled people, causing a 27.9 percentage point gap.

In our own sector, the gap is more acute with just 9% of disabled people saying they’ve had the opportunity to coach or deliver sport and physical activity, compared to 24% of non-disabled people.

At the same time, disabled adults are almost twice as likely to be physically inactive as non-disabled adults (39.5% vs. 20.2%).  

Good work is already happening, will you join in?

I’ve experienced inspiring commitment from training providers like YMCA Fit and dance fitness brands like Clubbercise and SOSA Dance Fitnesswho’ve trained and certified instructors with a wide range of disabilities.

Employers using Guide C have already improved our sector through an increased level of confidence among the staff, made recruitment more inclusive and enhanced feedback and onboarding processes.

Let’s connect!

Our free guides are here to support you, your team and your workplace. You don’t need to get it all right immediately, but taking steps forward is what matters.

We also want to say that we’re here for you and since Activity Alliance is currently acting as secretariat for the group, you can contact Dawn Hughes, their strategic partnerships advisor, and/or their workforce lead, Helen Newberry if you’ve got any questions, want to highlight any barriers or give us your feedback.

Let’s have a conversation, swap ideas, compare notes, celebrate your wins, tackle the challenges and keep learning together.
 

In the picture

The concentrated focus of Black History Month provides an opportunity to gain new perspectives through events, articles and media programming that might otherwise be overlooked.

At its best, this month should stir our curiosity and resolve as we look back at the achievements and struggles of Black people, helping us gain a fuller understanding of Black histories to strengthen our grasp of the present.

This celebration (and the round-the-clock efforts by many through the year) should move us to action, reminding us that we don't have to accept the erasure of some people and communities as normal.

A group of dancers hold fans as part of their routine during a session on an indoors gym.

One of the best ways we can use this month is to harness new understandings to permanently build more inclusive platforms for Black achievement and wellbeing, so if you’ve missed our series of articles this month, please do look back.

These guest blogs are all great stories that highlight examples of community leadership that push back against the status quo of erasure.

It’s vital that we recognise and celebrate this work, which truly models more local and equitable practice, shaped by communities themselves.

But what about the models in the digital world?

Black History Month should move us to action, reminding us that we don't have to accept the erasure of some people and communities as normal.

As the usage of virtual spaces increases in all areas of our lives (including work, leisure or physical activity), it’s important to push for equity online too.

But with the backdrop of ongoing online abuse and discrimination, which inhibit participation in sport and physical activity, we’re rightly focused on the importance of creating safe virtual spaces too.

However, safety is only one side of the equation because we’ve also been asking ourselves how we can use technology to improve representation.

An example of this is We Like the Way You Move, the latest phase of our award-winning campaign, This Girl Can.

Technology for good

This phase has included a push for greater visibility of Black women – as well as other underrepresented groups of women – in imagery that promotes participation by sport and physical activity organisations.

This is how it’s worked: with the help of AI, we analysed publicly-available photos that came from parks, gyms, sports clubs, community centres, swimming pools and other leisure facilities across England and sourced via Google Maps, and confirmed that – alongside other minoritised groups of women – those who look like me have been virtually erased.

I’m excited that we’ve found a way to use the power of AI to drive better representation in our sector, because at a point when we’re all figuring out how to be more purposeful in how we use technology, finding insights that we can act on in real-time to contribute to change feels like a tangible win.

This push for greater visibility marks a positive shift that has come with our strategy’s focus on tackling inequalities as we’re working on reshaping our existing efforts to collaborate with different audiences and leaders through initiatives like TRARIIS.

Having celebrated the 10th anniversary of This Girl Can earlier this year, We Like the Way You Move has also used some powerful new imagery of women who have conventionally been excluded from the picture of sport and physical activity.

These are pictures full of joy and love for movement and, at times, I’d say you can almost hear the music they’re moving to.

These images are also a great reminder that women are creating their own platforms in communities, leading change and putting their unique stamp on activities and spaces.

We hope that they will help shift mindsets and that other organisations will follow suit.

On a personal note, it’s wonderful to see references to Caribbean culture, dance and movement in the mix.

It really does make a difference to my motivation and sense of belonging when I can see parts of my identity reflected back to me.

And I’m confident that the breadth of images and ways of moving captured in the campaign will have a similar impact on lots of other women that should have always been in the picture.

Staying out of lane

Bristol Stepping Sistas is more than a walking group – it’s my walking group. Mine and that of the amazing women who've walked with me since 2021.

Together we are an award-winning walking group that enables us to reach out to other women in the Bristol area and encourage them to thrive in open spaces through the simple (yet powerful) activity of walking.

At the core, we are a grassroots group of Black women and women of colour who are passionate about walking and who want to share their identity and their lived experience.

We started to apply for funding so the group could carry on as it offers a well-needed support and it was great when Sport England was able to help us.

We regularly organise walks and we aim to cover different distances to keep our activities interesting for everybody, whether you want to stay close to home or you fancy venturing further. 

In any case, our aim is to help motivate women of colour to visit places they would not have ventured to otherwise, including rural areas around Bristol and further afield in the South-West; routes, all of them, that can be of interest for our women beyond the city borders.

Why we do what we do

Historically, women of colour have not always been up for exploring new, unfamiliar spaces where they feel they could be exposed, judged and/or remarked upon.

This has led to the feeling that we have to 'stay within our lanes', but at Bristol Stepping Sistas we want our women to break any limitation and stay out any of those lanes, so we can all thrive in the new experiences that come with that change of scenery.

We want to encourage women to step across these boundaries (physical and non-physical) and push their limits but, at the same time, to do so in the safety and the company of others who may have had similar experiences of discrimination and disadvantage.
 

Our aim is to help motivate women of colour to visit places they would not have ventured to visit otherwise, including rural areas around Bristol and further afield in the South-West.

Ultimately, we want to enable the activity of walking to be fun, uplifting and enriching to the lives of women of colour, regardless of their walking experience.

Because, for us, walking is more than putting a foot in front of the other and we're definitely not here to cover distances within a set time.

We couldn't care less about that!

At its core, the group is about walking but we use it as an excuse and an opportunity to chat, to reflect and to thrive in nature.

We use the enjoyment and appreciation of open spaces and environments to help address issues of mental health, which I can see have been on the increase in the last few years.

More than walking

So when we meet, we walk and talk about ourselves, our cultures, our favourite dishes and ingredients.

We mention recommendations of new places to go on holidays, other groups we may know and love, and we do all of that while enjoying the fresh perspective that only nature can give us.

So, basically, we talk and we walk, and then we walk and we talk some more. It’s brilliant!

There’s been some excellent feedback from the members that mention how Bristol Stepping Sistas has been a positive, life-changing experience for them.

Our typical walking day is always about fun and there are so many smiles and so much laughter coming from our women, plus our sessions also allow us to meet new members in the group.

There has been a lot to learn in the last four years, but organising the walks is super exciting and every time we go out I look forward to seeing our walkers enjoying and embracing the environment and, of course, improving their wellbeing.

At the end of the day we may end up in a cosy country pub for a well-deserved recovery lunch to get some energy back. It really is great!

As well as creating Bristol Stepping Sisters, I have also provided the first aid outdoor training for 24 women from the group, from which I’m happy to say we’ve all passed!

I’ve also provided the walk leader training for six other women from the group.

My dream is that, together, we keep walking and enjoying every step we take, breaking any fear or boundaries that dare stay in our way.
 

Find out more

Bristol Steppin Sistas

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