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My day, my rights

On World Children's Day, our senior manager for children and young people policy honours the theme for this year's celebration by highlighting some of the sector's initiatives prioritising this group's voices, wellbeing and joy of being active.

20th November 2025

by Naomi Beckles
Senior manager for children and young people policy, Sport England

Two years ago I shared my first blog for World Children’s Day to raise awareness of children’s rights.

Whilst progress has been made in our sector, the words of a member of a newly formed Youth Advisory Group (YAG) on behalf of the Children’s Coaching Collaborative (CCC), proves there is still work to do.

He said that children’s rights are something that he heard about in primary school, but that he now only finds “in random news articles". This young man is now 16!

However, ensuring that young people have positive experiences of being active that are safe and fun, and that also respect their rights, is one of the areas we at Sport England, and a number of partners across the sector, have been advocating for in the past few years.

And there’s an article about children’s rights in sport by Liz Twyford, from UNICEF UK, that I think is key because it highlights the subtle but important change that means putting the child first to make a difference, and the impact that coaches have on those they work with.

Supporting young people to Play Their Way

Play Their Way exists precisely to champion children’s rights in sport and physical activity.

The campaign was launched in 2023 with the idea of taking a child-first approach to coaching, to ensure that their rights, needs and enjoyment are always prioritised, so they can have a positive experience of being active.

The campaign has been gaining supporters non-stop and in September this year we celebrated reaching a milestone of 10,000 registered members.
 

Ensuring that young people have positive experiences of being active that are safe and fun, and that also respect their rights, is one of the areas we at Sport England, and a number of partners across the sector, have been advocating for in the past few years.

In a recent blog by our head of children and young people, a survey was shared to understand the range of youth voice and resources used across the sector.

Thanks to those who contributed, it has confirmed that listening to children and young people is an established priority with many brilliant examples.

However, for some, more support is needed to ensure a meaningful and sustainable youth voice practice to ensure children and young people feel included and supported to shape decisions affecting them through ongoing opportunities.   

Welcoming the Youth Advisory Group

To keep engaging and embedding the voice of young people in a meaningful way into the work of the CCC, earlier this year young people were invited to apply to join a YAG for our sector.

The initiative was led by Streetgames and saw 12 young people aged 14-19 with a range of experiences and backgrounds being 'recruited'.

Over the summer they spent time getting to know each other and understanding the role they would play as part of the group.

Within their applications, they were asked why they felt young people participating in shaping sport and physical activity opportunities was so important.

I was impressed by their thoughtful, positive and passionate responses that took into consideration not just themselves, but their peers too.

Some comments that I found particularly insightful mentioned that hearing what young people had to say is important as it “ultimately allows more young people to be able to access sport” (Poppy, 18).

That being listened to, allowed young people to have “a sense of empowerment” that made them see they’re “in control of the future” (Tasnuva, 16).

And, ultimately, that speaking out allows them to shape their own opportunities by
“influencing the accessibility and culture of sport for years to come” (Isobel, 18).

The group will be encouraged to share their experiences, views and opinions on coaching to inform the ongoing work of the CCC and will receive support to develop their own understanding of their rights. 

There are also other organisations with great initiatives to put children and young people’s views first in the sector.

For instance, the Positive Experiences Collective are hosting a range of resources and support connections to inspire advocacy for physical literacy, to help children and young people develop a positive and meaningful relationship with being active.

And the Centre for Youth Voice recently relaunched to continue to amplify the voices of young people and their impact. I recommend you check out their free online training and events on their website.

The future is young

Next month we’ll be releasing the Active Lives Children and Young People survey, covering the 2024-25 academic year.

This time we’ve introduced a new question to help us understand to what extent young people are heard by the adults delivering activity to them, which will provide a baseline to shape our work moving forwards.

This has only been a snapshot of the work we know is happening within the sector for children and young people, but we will continue to raise awareness of their rights.

For now we can all do this by listening to their voices and working with them to design and provide more opportunities to support all children and young people to be active, so they can enjoy it and gain the benefits that movement can bring into their lives both now, and as they grow into adults.
 

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