The main survey landing page (http://www.activelivessurvey.org/) included general information about the survey to reassure respondents about the authenticity of the site.
The main questionnaires pages were only accessible to those who were invited to take part in the survey by inputting a six-digit alphanumeric password.
The Active Lives survey landing page also included the following:
- A link to Ipsos UK’s main website;
- Information on the Active Lives survey privacy policy;
- The Active Lives survey accessibility statement;
- A dedicated email address ([email protected]), should participants have any queries before or after completing the survey;
- A frequently asked questions (FAQs) section with a comprehensive list of key questions about the survey, designed to reassure respondents and provide help with completing the survey;
- A selection of relevant FAQs translated into British Sign Language.
The Active Lives survey website was designed to be accessed using a variety of devices, including desktop computers, laptops, tablets and smartphones. The aim of this ‘device agnostic’ approach was to improve accessibility and maximise response rates.
A Google analytics tool was set up to monitor the proportion of those accessing the survey through particular devices.
This allowed traffic to the survey website to be monitored throughout the fieldwork period to analyse response patterns and help identify problems with online services or postal deliveries.
The survey website could also be accessed through search engines such as Google and Bing.
Most common searches for the survey returned the Sport England Active Lives survey page as the top result. This presents general information and background information about the survey.
The link to access the survey website was included towards the bottom of the page.