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Impact '25: a lasting legacy for women and girls' rugby

Yesterday we published the final report for Impact ’25 programme, our Women’s Rugby World Cup 2025 legacy programme. 

The programme was delivered by the Rugby Football Union (RFU) in partnership with the UK government, Sport England and UK Sport.

Backed by £14.55 million of government investment, and driven by the incredible commitment of clubs, volunteers, coaches, match officials and players, Impact '25 has helped transform opportunities for women and girls across England.

A group of girls put their hands together in front of them to show unity during an outdoors rugby session on a sunny day.

It goes without saying that a key strand of the work was getting more women and girls into playing rugby. But that wasn’t our only focus.  

We wanted to encourage and support more women to get into coaching, match official and leadership positions, and to invest in club facilities to improve the experiences for women and girls involved in rugby.

We also aimed to use the opportunity of the World Cup to connect communities and welcome new fans to the sport we love and to support the development of high-performance pathways in Wales, Scotland and Ireland.

We wanted to transform the sport for women and girls.

What the programme delivered in England

Around 40,000 girls aged six to 12 were introduced to rugby.

Girls' club participation has increased by 49%, growing from around 18,000 to 26,800 players, and women's participation at supported universities has risen by 38%.

More than 5,400 coaching and match official courses have been completed by women, with nearly a third funded through Impact '25.

Women now account for 28% of newly qualified coaches and match officials, compared to just 9% before the programme, and the number completing advanced coaching and refereeing qualifications has increased more than five-fold.

Thanks to the programme, 607 clubs received 1,078 facility grants between them.



These grants were used to develop or upgrade changing rooms, upgrade toilets, refurbish social spaces, enhance female sanitary provisions at clubs, or to make other improvements that could create a more female-friendly club environment.

These things really matter as they directly impact the experiences of women and girls involved in the sport and their sense of belonging.

We also aimed to use the opportunity of the World Cup to connect communities and welcome new fans to the sport we love and to support the development of high-performance pathways in Wales, Scotland and Ireland.

The ongoing legacy

There is a huge amount to celebrate with Impact ’25. But we can’t stop there.

Through Every Rose: Our Time, the RFU's five-year action plan published shortly after last year’s Women’s World Cup, we set an ambitious target of reaching 100,000 active female players by 2030, including 70,000 club-registered players.

Last year, almost 48,000 women and girls were playing at rugby clubs across England, and now schools, colleges and universities will play a critical role in reaching that ambition in the next four years.

Our growing workforce across the education sector is introducing more young people to the game through T1 Rugby, an accessible non-contact format that retains the unique characteristics of rugby union while providing an easy entry point into the sport.

Partnerships with organisations such as Scouts and Guides are helping us reach new audiences, while the growth in girls' and women's sections at rugby clubs means there are now more opportunities than ever for participants to continue their rugby journey.

Alongside participation growth, we are committed to ensuring women and girls can thrive in the game.

And our work on female health and wellbeing continues to develop.

This summer we announced a landmark partnership with Women in Sport and became the first major British sport to launch a standalone anti-sexism and misogyny policy, part of a broader commitment to making rugby safer, more inclusive and more welcoming.

The importance of partnership

The success of Impact '25, and what’s been happening since, demonstrate what can be achieved when different organisations and the wider community game come together behind a shared vision to drive the women’s and girls’ games forward.

We’re hugely grateful to Sport England for their involvement in Impact ’25 and value their ongoing support.

There remains huge potential in women’s and girls’ rugby, and we must not take our foot off the pedal.  

Beyond the screen

I’ve never heard anyone say “I wish my child had more screen time”.

But a clip from BBC Breakfast over the summer provided an interesting insight about what time in front of a screen can mean to some children and young people.

On the clip, we heard a girl respond to what she would do with the nine hours she typically spends online over a weekend if proposed social media restrictions for under-16s came into force.

Her answer was bold, unequivocal and somehow devastating: "…stare at a wall."

It was a funny moment, but it also pointed to something deeper.

The Youth Matters: State of the Nation survey gathered insights from more than 14,000 young people aged 11-25 and it paints a concerning picture.

The study highlights that despite being the most digitally connected generation ever, many young people are experiencing loneliness, poor wellbeing and social disconnection.

Yet their message about what would improve their lives is clear: access to safe spaces, trusted adults, better mental health support and more opportunities to take part in activities that help them connect, develop and belong.

This is why last week’s government announcement on enrichment deserves attention, as there’s a growing recognition of the role enrichment can play in supporting young people's wellbeing, development and life chances.

What do we mean by ‘enrichment’?

Enrichment refers to activities and experiences beyond the formal curriculum.

‘Sport and physical activity’ is recognised as one of five core enrichment categories, alongside arts and culture, civic engagement, nature and outdoor learning, and wider life and future skills.

At its best, enrichment does far more than keeping children and young people occupied.

It helps them discover interests, build confidence, develop relationships and gain skills that support them throughout life.

For many young people, particularly those facing disadvantage, these opportunities can be transformational.

Importantly, enrichment is increasingly being recognised not as an optional extra, but as a key part of supporting children and young people's development and wellbeing.

Despite being the most digitally connected generation ever, many young people are experiencing loneliness, poor wellbeing and social disconnection.

A new enrichment framework

In June, the Department for Education published the enrichment framework for schools and colleges, which provides schools with non-statutory guidance on creating high-quality enrichment offers.

Built around eight benchmarks, the framework reflects principles that many across the youth, education and sport sectors have long championed, including:

  • designing opportunities around young people's needs, interests and voices
  • making activities accessible, inclusive and enjoyable for all
  • supporting participation among those facing the greatest barriers
  • building strong partnerships between schools and community organisations
  • understanding the impact of enrichment on wellbeing, engagement and personal development.

The Enrichment Expansion programme

Alongside the framework, the government has recently announced the Enrichment Expansion programme, backed by £22.5m and delivered via a cross-sector partnership led by the Youth Sport Trust.

The programme will support around 400 secondary schools to strengthen and co-ordinate their enrichment offer, with a particular focus on developing partnerships with local providers and community organisations.

A broader national commitment

The Enrichment Expansion programme sits within a wider package of investment designed to improve opportunities for children and young people.

This includes Every Child Can, a £132.5 million programme funded through dormant assets that will support enrichment opportunities across England, which includes after school, at weekends and during school holidays.

These developments align with the ambition within the National Youth Strategy to halve the participation gap in enrichment activities between disadvantaged young people and their peers by 2035.

Alongside wider investment in youth services, facilities and trusted adult relationships, these announcements represent a strong signal that enrichment is moving towards the centre of policy discussions about young people's wellbeing and future prospects.

What does this mean for the sport and physical activity sector?

For those working across sport and physical activity, these announcements are very welcome and recognise that sport is about far more than participation.

High-quality experiences of sport and physical activity can help young people build confidence, develop meaningful social connections, enhance their wellbeing, build valuable life skills, and establish a positive lifelong relationship with movement and physical activity, which we describe as physical literacy.

However, this should not be viewed simply as a challenge to create more opportunities.

The real opportunity is to ensure experiences are meaningful, inclusive, shaped around young people's needs and embedded within the local community.

The strongest enrichment offers will be those that bring together schools, youth services, clubs and community organisations around a shared goal: helping young people feel safe, connected and valued.

If the debate about social media has highlighted anything, it is that simply taking something away is not enough. Young people need compelling alternatives.

A positive experience of being active is something that all young people should have and, if we get it right, perhaps fewer young people will feel that their only alternative to being online is staring at a wall.

Changing lives every day

If you type National Lottery into any internet search engine, you’ll immediately be greeted with the strapline 'Changing Lives Every Day'.

And while for most, immediate thoughts might turn to the joy of winning a life-changing jackpot, for nearly 20 years I have been privileged to work at the heart of an organisation that distributes Good Causes funding.

This has allowed me to see every day how National Lottery money helps people and communities change lives.

In Sport England’s investment management team, we recognise how lucky we are to have a role that supports organisations and communities to make a positive difference through National Lottery funding.

And we also accept the responsibility and diligence that comes with the role, given that we are investing lottery players’ and public money.

Every day we see the very best of our communities – in the ideas that they talk to us about, in the applications that they send to us and through the impact their funded projects have.

And as the total number of people reached by projects funded by the Movement Fund nears 500,000, it is evident how National Lottery funding is helping communities become more active every day.

In Sport England’s investment management team, we recognise how lucky we are to have a role that supports organisations and communities to make a positive difference through National Lottery funding.

Making funding accessible

Making it easier for everybody to apply for Sport England funding is a key pledge in our Uniting the Movement strategy.

The Movement Fund now operates with more open and less restrictive criteria, and it has become a single point of entry for grants and crowdfunding opportunities.

Applicants also have clearer expectations of our process and, as a result, we’re seeing National Lottery funding support a diverse range of projects.

Whether we're talking about first-time applicants, organisations that have received funding before or organisations that are brand new or well-established, the Movement Fund is helping more communities access the funding to make their projects a reality.

Like Par Track, which was awarded £10,000 to professionally deep clean and reline Cornwall's only UK Athletics licensed athletics track, helping them sustain opportunities for athletics, but also to support people of all ages to be active and to come together as a community.

Getting funding to where it is needed the most

The simplicity and openness of our Movement Fund is giving communities and organisations the freedom to identify local needs and to bring forward their own ideas too, enabling us to get National Lottery funding to where it is needed the most.

And 72% of funded projects through the Movement Fund are reaching people who are less likely to be active and that are in places where more need exists.

Funding is also helping organisations break down barriers to physical activity in their communities.

For example, Dance Mojo have been able to expand their Zumba sessions and have more impact in their community through their National Lottery funding support.

Additional targeted sessions have also helped the organisation remove financial barriers to participation, enabling people experiencing financial hardship or accessibility challenges to access tailored activities that otherwise would have been out of reach.

Meeting people and communities where they are at

Within the investment management team, we try to spend as much time as possible talking with the communities and visiting them too.

Whether that’s attending local events and funding fairs, or working with trusted local partners to share information and data about what we fund and where it goes.

Since January our dedicated investment advisers have had more than 38,500 interactions with people contacting our funding advice service for support and guidance.

Meeting more people and their communities where they are at, helps us understand their needs and it ensures we fund projects that provide opportunities for people to be themselves, like the activities delivered by The Joshua Tree.

Their National Lottery funding has enabled them to offer an inclusive physical activity and wellness programme for children and families affected by cancer, giving children a sense of their childhood back.

Something that’s key, because as explained by the organisation:

“When a child’s life is filled with hospitals (…) and worry, the opportunity to feel in control of their body, use it positively, and experience joy and confidence is incredibly powerful."

National Lottery funding really makes a huge difference by helping people feel welcome, confident, connected and able to take part in sport and physical activity in ways that work and matter to them.

This is why, every day, we feel privileged to play our part in turning lottery players’ contributions into opportunities that help communities change lives.

Disability Confident Leader – our annual voluntary statement

At Sport England, we are committed to creating a workplace where disabled people and those with long‑term health conditions feel valued, respected and able to thrive.

And as a recognised Disability Confident Leader, we are proud to champion disability inclusion and lead by example across the sport and physical activity sector.

Our work is grounded in the social model of disability – you can read more about that in a blog penned by our colleague Laura.

Our commitment to inclusion

Disability inclusion forms a core part of our wider equality, diversity and inclusion ambitions and supports our responsibilities under the Equality Act 2010 and the Public Sector Equality Duty.

We focus on creating equitable access to opportunities, strengthening representation at all levels and ensuring our workforce reflects the diverse communities we serve.

This representation helps us better understand and respond to the needs of people across England, supporting our mission to widen participation in sport and physical activity.

Disability confident leader badge, with icons of an unlocked padlock, two ticks, two people and a person with a thought bubble above them

Progress we’ve made

Over the past year, we have continued to enhance our approach to disability inclusion by:

Strengthening accessible recruitment practices, supporting disabled applicants through the Disability Confident Interview Scheme and using specialist advertising.

Increasing awareness and understanding of disability, neurodiversity and long-term health conditions through eLearning, communications and manager guidance.

Enhancing our wellbeing offer through a mental health and wellbeing resource hub, Mental Health First Aiders, Mental Health Champions and a 24/7 employee assistance programme.

Preparing to gather lived experience through the development of our Listening and Valuing Feedback survey to inform action and improvement.

Supporting colleagues with flexible working, timely adjustments and conversations using tools such as This is Me, Inclusion Profile, and Wellness Action Plans to help us understand and meet their individual needs as much as possible.

Carrying out a learning needs analysis to identify knowledge gaps by individuals and teams. The next phase is to launch blended learning across those gaps.

Representation

We recognise that representation across the organisation has grown over the last four years, with the proportion of colleagues sharing a disability increasing year on year.

While representation is stronger at senior and junior levels, we are dedicated to exploring progression barriers in middle grades and improving equitable access to development and career opportunities.

Comparing data from 2021 and 2025, we can see that senior grades have increased from 2% to 11%; middle grades moved from 5% to 9% and junior grades remained unchanged at 14% in this four-year period. 

Removing barriers through effective support

Strengthening our workplace adjustments process remains a priority.

We are focused on ensuring that adjustments are timely, effective and focused on removing organisational barriers so colleagues can fully participate and perform in their roles.

Our approach is supported by clear workplace adjustment guidance, increased access to disability and wellbeing resources, and improved confidence and capability among managers to support colleagues thanks to new training and resources.

We have also established a productivity tools task and finish group to better understand the practical challenges colleagues face and identify solutions, including equipment, tools and digital support.

Additionally, the group is completing an Accessibility Maturity Model, provided by the Business Disability Forum – a self-assessment benchmarking tool which enables organisations to drill down to get more information on different levels of IT accessibility. 

The tool is designed to be informative and action-orientated, allowing us to see our organisation's current IT accessibility performance and support us in making decisions about future focus.

All this work is helping us streamline processes, build clearer guidance and ensure everyone can access what they need to be successful.

We focus on creating equitable access to opportunities, strengthening representation at all levels, and ensuring our workforce reflects the diverse communities we serve.

A collaborative approach

Our disability staff network, STRIDE, plays a central role in shaping our culture and approach.

Though the lived experience, insight and leadership of its members, STRIDE helps to inform policy development, decision-making, awareness-raising and organisational improvement.

We are committed to continuing this collaboration and ensuring the voices of disabled colleagues continue to help guide our progress.

Leadership across the sector

As a Disability Confident Leader, we recognise our responsibility to share learning beyond our organisation. 

We are intent on promoting good practice, supporting partners and influencing the wider sport and physical activity sector to strengthen disability inclusion, accessibility and equitable participation. 

By modelling effective approaches and learning openly, we help drive meaningful change across the system.

A man and a woman sit together looking at a piece of paper in front of a laptop in a work environment.

What’s next?

Building an inclusive workplace is an ongoing journey. Over the coming years, we will continue to:

  • strengthen representation and progression of disabled colleagues
  • improve digital, system and communications
  • hold inclusive meetings – sharing best practice and developing training
  • remove barriers through adjustments, tools and resources
  • invest in disability-inclusive learning and training for managers and colleagues to build confidence, strengthen understanding and embed inclusive behaviours across teams
  • build bespoke disability confidence across the organisation, managers and teams
  • share our learning and influence sector-wide inclusion.

Thank you for taking the time to read our statement and for being part of this ongoing commitment to inclusion and equity.

Why sport must play its part in tackling antisemitism

On Tuesday, I took part in a cross-sector forum on tackling antisemitism, convened by the Prime Minister at a time of increased violence, harassment and intimidation towards many Jewish people in the UK. 

Sport England was invited to the event at 10 Downing Street because the government wanted to understand what we are already doing to tackle antisemitism in our sector and where more urgent, concrete action is needed.  

The Prime Minister called it a “crisis” and urged us as sector leaders to “eradicate antisemitism from every corner of society”.

Leaders of Jewish organisations then gave examples of the treatment that individual Jewish people have recently faced.

In discussions that followed, chaired by our Secretary of State Lisa Nandy, I was clear that while Sport England stands with the Jewish community against any form of discrimination or abuse, sport can and must do more.

Sport's role in tackling racism

At Sport England we will continue to use our position to demand greater equity, equality, diversity and inclusion at all levels. 

Antisemitism is racism, and there is no place for hatred, harassment or discrimination against Jewish people, or any other group, in sport or society. We will always call it out, challenge it, and stand against it. 

Yet antisemitic incidents remain alarmingly high, the latest taking place only this week. Grassroots sport events and matches were among the examples given, where both children and adults have been subject to abuse because they are Jewish.

Almost half of all faith-based discrimination reported to Kick It Out in the last football season was antisemitic. That should concern all of us. 

What we’re doing 

At Sport England, tackling racism and inequality is fundamental to our role as a public body and as a leader within the sporting system. 

Over the last five years, we’re worked extensively with the other home nation sports councils to embed the long-term, system-wide changes recommended by the Race in Sport Review. 

But the discussions at Downing Street were a timely reminder that we must be explicit as well as consistent.  

While antisemitism is covered within our broader anti‑racism work, we recognise the need for deeper understanding, better evidence and clearer action. 

That’s why we’ve committed funding to research antisemitism and Islamophobia in sport, with a strong focus on lived experience.  

Too much of what we currently know is anecdotal. Listening directly to people affected is essential if we are to design the right interventions and support meaningful change. 

We’ve chosen to consider antisemitism and Islamophobia together because hatred doesn’t exist in silos. Jewish and Muslim communities both face rising abuse rooted in religious and racial discrimination.  

If we are serious about tackling racism, we must take a consistent, credible approach to tackling hatred in all its forms. 

 

Antisemitism is racism, and there is no place for hatred, harassment or discrimination against Jewish people, or any other group, in sport or society. We will always call it out, challenge it, and stand against it.

As a funder of sport and physical activity in England, we’ll also continue to use our governance role to drive change.  

Through the Code for Sports Governance we developed with UK Sport, funded organisations are required to have robust diversity and inclusion action plans, backed by data, accountability and regular review.  

And we’ve committed additional resources to help partners turn their commitments into action. 

Alongside system reform, we continue to fund projects that support Jewish communities to be active in ways that are safe, inclusive and culturally appropriate, from community fitness spaces to swimming and wellbeing programmes. 

Backing words with action 

But funding alone isn’t enough. As I said at the forum, we won’t be silent on this subject and we will act. 

We’ll continue to speak out publicly and consistently when racism occurs.  

We will convene partners to shape and complete our research on antisemitism and Islamophobia in sport, and share the findings openly across the system, and we will work with colleagues in the arts and culture sectors with whom I spoke on Tuesday.  

Our sector can and should be part of the solution, but only if we’re willing to listen, learn and act with urgency. 

Hatred thrives in silence. Inclusion requires leadership. And stamping out all forms of racism, including antisemitism, is vital if sport is truly to be for everyone. 

Sport has the power to bring people together across communities, backgrounds and beliefs.

At No10 I used the example of the boys’ football team I coach as a place where lads and their families from all backgrounds come together to build relationships. And we know that sports teams, clubs and community groups all over England can do the same.

 

Let’s make 2026 the year every child is active

Children and young people today are creative, passionate, and full of potential.

Their energy and ambition feel hopeful in a world that often feels uncertain and unstable.

But they’re also facing new challenges: social media addiction, rising mental health concerns, climate anxiety.

In 2025, parents, teachers, and leaders across the country voiced concerns about a growing disconnect between online and offline life.

School absence is rising; wellbeing is worsening. And physical inactivity remains a stubborn problem: more than half of children aren’t active enough.

The inequalities are stark. Children from less affluent families are far less likely to be active than wealthier peers.

Girls remain less active than boys, and Black and Asian children are less likely to be active than White children.

If these trends continue at pace, we could be heading for a children’s health crisis within a decade.

The Youth Sport Trust’s (YST) Class of 2035 report warns that without robust action, we’ll see soaring screen time, rising obesity, disengagement from education, and more children diagnosed with diseases like Type 2 diabetes – a condition once almost exclusive to adulthood.

But this isn’t a story of despair, it’s a call to action.

And the good news? We are making progress - and 2025 was testament to this.

Promising Signs of Progress

In December 2025, Sport England data shows children’s activity levels are now at their highest since the first Active Lives Survey in 2018.

Half a million more children are meeting the UK Chief Medical Officers’ guideline of 60 minutes of activity a day compared to seven years ago.

That’s thanks to the incredible work of schools, clubs, and community organisations and the people that run them.

Government action has also been integral.

The National Youth Strategy can be a landmark moment, creating more opportunities for young people to connect offline - and sport has a huge role to play.

Its emphasis on being shaped by young people is vital: policy done with young people, not to them.

The commitment to halt the decline in PE and ensure at least two hours of reimagined PE each week is another big step forward, as is the ambition to increase access to enrichment activities.

 

If these trends continue at pace, we could be heading for a children’s health crisis within a decade.

The new PE and School Sport Partnerships Network can build on past progress.

Campaigns like Let’s Move from the Department for Culture, Media and Sport (DCMS) and YST’s Inclusion 2028 programme (funded by the Department for Education) show what’s possible when national leadership meets local delivery.

Let’s Move is inspiring families to get active together.

Inclusion 2028 is empowering children with special educational needs and disabilities (SEND) to thrive through PE, school sport, and physical activity.

These initiatives prove that inclusive change is possible - and it’s already happening.

All this is happening against the backdrop Sport England’s £250m investment in place-based partnerships across more than 90 communities.

Why Movement Matters and Our Vision for 2026

Physical activity is often called the 'miracle cure' by medical experts - and for excellent reason.

It boosts physical and mental health, reduces stress and improves mood. And it’s a social salve too, helping to forge friendships and build connection across communities in the face of the polarising online world.

It’s also fantastic for people and the public purse; every £1 invested in community sport and activity generates over £4 for the economy and society.

School and community sport aren’t 'nice to have'; they’re essential for healthy development.

Research consistently shows us that active children are happier, more resilient and perform better at school.

And building good activity habits young is key for our country’s future health and wealth: active children are more likely to become active adults who enjoy better health, greater productivity and place less strain on the NHS.

That’s why we need to make movement easy and normal everywhere: in schools, communities, families, parks, and urban spaces.

This means working with partners beyond education, like UK Youth and community sport organisations, to embed activity into where young people live and socialise.

Sport England’s place partnerships have some fantastic examples of this happening from the ground up – from JU:MP in Braford to Move Together Blackpool.

Young people must be at the heart of this change. They want experiences that are fun and engaging; not just minutes of activity to be ticked off to hit targets.

Here’s what we think just some of the opportunities to achieve getting every child active in 2026 are:

  • a return to longer school breaks to give children more time to move and play.
  • increasing uptake of Always Active Uniform, building on new national guidance and making being active easier and more comfortable – particularly for girls and children with SEND.
  • greater restrictions on social media use for children, to free up time and attention for real-world play.
  • protecting the real-world places and spaces that children get active and play in
  • advocate for child-first coaching: supporting coaches to give children and young people voice and choice in physical activity. The Play their Way campaign is a fantastic example of child-first coaching in action.  

By rethinking existing policy and being bold, we can create system-wide changes that deliver a healthier, happier future for every child.

Our Mission and Call to Action

Our mission is clear: to inspire a generation that loves to move by making physical activity and everyday movement a normal part of life - giving every child 60 minutes of PE, sport, and play every day.

This is a cornerstone of Youth Sport Trust’s Inspiring Changemakers, Building Belonging strategy and Sport England’s next phase of Uniting the Movement. Working with schools, communities and families, we will redouble our efforts to create experiences that build the foundations for an active life.

Together, we can create a future where every child and young person has the opportunity to move, connect and thrive through sport and physical activity.

 

Find out more

Youth Sport Trust

Youth Matters and the role of sport and physical activity

The publication of Youth Matters, the Government’s first national youth strategy in 15 years, sets an important direction for how we support young people over the next decade.

For us at Sport England, it also reinforces a clear message: if we are serious about improving young people’s wellbeing, connection and opportunities, sport and physical activity must be central to that ambition.

This response is not simply a welcome of the strategy, but a statement of intent.

It sets out why Youth Matters is important to our work, what young people have told us they need, and how our sector can help turn the strategy’s ambitions into meaningful change in places and communities across the country.

Three young girls adopt a press-up position on the grass outside, all facing each other in a circle

What young people are telling us

The strategy reflects what young people themselves have been saying for some time.

Many feel increasingly socially isolated, are worried about their mental wellbeing and financial security, and want to feel safer and more connected in their communities.

Crucially, they are also clear about what would most improve their daily lives: access to affordable, welcoming recreational and leisure opportunities, and the support of trusted adults.

These insights matter.

They underline the importance of spaces where young people can come together in person, build confidence, develop relationships and feel a sense of belonging – particularly at a time when pressures on services, families and communities are growing.

Why sport and physical activity matter

Sport and physical activity are not a 'nice to have' in responding to these challenges.

They provide proven, evidence-backed ways to support young people’s physical and mental wellbeing, create positive relationships with trusted adults, and strengthen connection to community and place.

 

They are also clear about what would most improve their daily lives: access to affordable, welcoming recreational and leisure opportunities, and the support of trusted adults.

Our sector already delivers experiences that young people value: inclusive activities, strong role models through coaches and volunteers, and environments where young people can feel safe, welcomed and supported to be themselves.

When done well, sport and physical activity can be a powerful protective factor in helping young people thrive, not just cope.

Inequality remains a barrier

Youth Matters rightly highlights the need to halve the participation gap between disadvantaged young people and their peers when it comes to enriching activities.

This is an area where urgency is needed.

Our latest Active Lives Children and Young People survey shows that while overall activity levels are rising, stubborn inequalities remain.

Young people from the least affluent families are still the least likely to be active, and too often face barriers related to cost, access, safety and whether opportunities feel designed for 'people like them'.

Less than half of young people say they are happy with the activities and services in their local area, and even fewer feel those opportunities reflect their needs and expectations.

Addressing this must be a priority if the ambitions of the strategy are to be realised.

Alignment with Uniting the Movement

The emphasis in Youth Matters on putting young people and communities at the heart of decisions, shifting from fragmented to collaborative working, and empowering local delivery strongly aligns with our long-term Uniting the Movement strategy.

Our Place Partnership approach is already focused on tackling inequalities, working alongside local partners and investing in long-term, community-led solutions.

Youth Matters validates this direction and reinforces the importance of sustained, place-based action rather than short-term interventions.

Our commitment

Delivering the ambitions of Youth Matters will require coordinated action across Government, sectors and communities.

Sport England is committed to playing our part: working with partners nationally and locally to ensure sport and physical activity are accessible, affordable, welcoming and shaped by young people themselves.

By listening to young people’s voices, focusing on the places facing the greatest challenges and continuing to address inequality head-on, we can help ensure this strategy delivers lasting impact over the next decade.

We look forward to continuing to work with Government, the youth sector and partners across sport and physical activity to turn this ambition into action for young people.

 

A positive force in many ways

On 26 November the Chancellor will deliver a much-anticipated budget.

In her pre-budget video message, the Chancellor has described the pressure on the NHS and the challenge of increasing growth, but among all the uncertainty, one thing is clear – finding the right package of measures will not be easy.

Against this backdrop, it feels timely to be publishing an update to our social value of sport and physical activity work. 

The new and expanded information shows what a positive force community sport and physical activity are.

A great cure with many benefits

The health and wellbeing benefits of sport and physical activity are well rehearsed and the UK Chief Medical Officers have previously described physical activity as the closest thing to a “miracle cure”, but based on the information we’ve published today, even that high praise seems to sell its value short.

Here are a few of the headlines from our latest data:

  • Sport and physical activity are good for the nation’s wellbeing and health. In 2023/24, the wellbeing value of sport and physical activity was estimated at £107 billion, and it prevented over 3.3 million cases of non-communicable diseases or chronic health conditions ranging from depression to heart disease. 
  • A more active nation means a more productive workforce. In 2023/24, £5.8bn of productivity losses due to morbidity were avoided due to sport and physical activity. 
  • A more active nation saves the health care system money. In 2023/24, sport and physical activity saved £8bn in direct healthcare costs through disease prevention and reduced use of health services. 
  • Community sport and physical activity is a net contributor to the public finances. In 2023, our sector generated tax revenue of £14bn for central government, compared with £2bn of public sector funding. This means community sport and physical made a net fiscal contribution of £12bn.

Furthermore, we know that sport and physical activity is a significant part of the economy. In fact, the Department for Culture Media and Sport’s 2024 Sport Satellite Account for the UK show that the direct contribution of sport and physical activity the English economy was £47 billion of gross value added and supports one million jobs.

So, from a public policy perspective, what’s not to like?!

 

Physical activity has been described as the closest thing to a “miracle cure”, but based on the information we’ve published today, even that high praise seems to its value short.

The value of sport and physical activity is significant and wide-ranging but with the right support it could be even greater.

The information published today also includes our estimate of the social cost of inequality in sport and physical activity, that is the amount of social value we miss out on because some groups of people are less likely to be active than others.  

We estimate this to be £19.6bn a year.

Tackling inequality in sport and physical activity, and realising this value, is at the core of our long-term strategy, Uniting the Movement, so I’d like to end by paraphrasing the Chancellor: “I commend the value of sport and physical activity to the House.”

10 Year Health Plan – opportunities for physical activity

It’s been just over a month since the 10 Year Health Plan was published – a key milestone in the government’s commitment to create an NHS fit for the future.  

It’s taken me time to navigate the headline ambitions, shifts in language, structural implications and, critically, what this all means for physical activity. There are 160 pages to get through, after all… 

There’s lots to unpick and this post from the Medical Consulting Group includes a visual that usefully summarises the key points.

For patients, it’s a positive and empowering tone, underpinned by a digital revolution and receiving care closer to home.  

With Neighbourhood Health a cornerstone of the Plan and elected mayors playing a greater role in prevention, combined with Local Government Reorganisation and Devolution, this all presents big opportunities to align with Sport England’s investment into communities that need it most.

 

To what extent does physical activity play a role?

Well, there were multiple references, including: 

Since publication, much commentary has reflected that the Plan could have gone further in utilising physical activity’s preventative powers.

It’s true: the evidence and opportunity for impact at scale are significant. I have two glass-half-full thoughts on this:

  1. This Plan feels like it goes further on physical activity than any previous national NHS/health strategy. Whilst we can go (much) further, this is progress to build upon.

     
  2. Rather than considering ‘potential’ purely through physical activity’s reference, there are numerous levers throughout the Plan to capitalise upon. We’ve learned that framing physical activity’s role in supporting wider, shared outcomes is key – whether that be tackling health inequalities, preventing and managing multi-morbidity, falls/frailty or social isolation… the list goes on.

     

So, what next?

Below are five opportunities that could deliver significant impact, particularly for those who do little or no activity (where health and economic gains are the greatest), those at risk of or living with long-term health conditions and those out of work due to poor health (including the NHS workforce).

As with any emergent thinking, I’m also holding questions... 

1. A core part of Neighbourhood Health

An excellent opportunity to connect people with local physical activity that works for their holistic needs.

Whilst finding ways to move is about more than structured or organised activity, there’s a diverse asset and activity offer in almost every neighbourhood to connect with, build trust in and enable frictionless access into.

Work co-led by the Faculty of Sport and Exercise Medicine alongside the Active Partnership National Organisation can help make this a reality.

Additionally, could co-located services, often including leisure provision alongside GP practices, become neighbourhood health centres?

2. Support embedded within the ‘doctor in our pocket’

Physical activity must be embedded within the evolving NHS app – leaning into behavioural science and AI to ensure people get the level of support they need.

There’s lots of great work to build upon – for example, the ORCHA-accredited We Are Undefeatable app.

3. Maximising health and care data systems

Interoperability of data systems can help target the least active, empower decision-making and better understand local opportunities and demonstrate impact.

The Open Data Institute’s recent white paper makes the case for better use of physical activity data.

4. Wraparound provision of obesity and mental health support

Increased use of anti-obesity medicines (such as GLP-1) provide opportunities for physical activity’s complementary role in muscle maintenance/gain, strength and maintaining a sustainable healthy weight.

For mental health, particularly in children and young people, physical activity can intervene and support early, including within expanded school mental health support teams and new Young Futures Hubs.

5. Building upon what’s already working

And much is working, led locally by our network of Active Partnerships alongside wider place, leisure and system partners.

Learning and effective practice must spread and approaches should be rooted in lived experience and considered in the context of community need – underpinned by strong system leadership, applied proportionate universalism and applying consistent impact/return on investment measures (i.e. the WELLBY).

Two women walking in a park with water bottles

Five questions

  1. What does a coordinated physical activity response look and feel like?

    How do we ensure we’re coherent and consistent in our narrative, messages and offer? Is more support required for our wonderful frontline activity workforce?

     
  2. How do we maintain relationships and momentum throughout complex change?

    People are at the heart of this change – compassionate and supportive leadership is critical. 

     
  3. How can we capitalise on levers to support NHS England’s ambitions to harness the benefits of physical activity?

    A real milestone in our collective ambitions to integrate physical activity into routine healthcare. Perhaps this is an opportunity in itself! 

     
  4. How can we develop healthcare professionals’ confidence to promote activity, when mandated training is being reduced?

    The Physical Activity Clinical Champion programme is delivering brilliant impact and evolving the offer to support place-based working. 

     
  5. Are we still missing certain types of evidence?

    We’re not short on ‘why’ physical activity, but do we have enough around the ‘how’ we enable it in different contexts? 

So, could the Plan have gone further on physical activity? Of course. But are there opportunities throughout the Plan to capitalise on? Absolutely.

Yes, we’re still holding lots of questions, but let’s not dwell on what could have been and instead focus on the collaborative opportunities in front of us.  

 

Safety can be simple

After a suicide bomber attacked concert goers at the Manchester Arena in 2017, it was plain that a change was needed in how we protected people visiting public spaces.

In particular, there was widespread agreement that security and safety wasn’t just a matter for the police and emergency services; event organisers and the venues they used had to have a larger role in prevention and planning.

That realisation led to the campaign for Martyn’s Law, which is currently going through Parliament.

Officially known as the Terrorism (Protection of Premises) Bill, it will place a duty on premises and events to have security procedures in place to reduce the risk of harm if there’s an attack.

Some larger events and premises would need documented measures to reduce their vulnerability but it may well be some time before it fully comes into force as organisations and premises will need time to prepare.

As explained on ProtectUK – the dedicated website of the Home Office on counter-terrorism security information, training and materials – it will only directly apply to larger events and premises.

Yet we know that the people who want to do harm are just as capable of targeting small venues and small organisations.

Attacks on high-profile events or locations are getting harder to pull off, so how can we ensure people are protected everywhere they play, compete or train?

Luckily, we’re a society where voluntary associations have always taken responsibility to look after their people.

UK sports clubs and teams are exemplars of good practice in introducing safety and safeguarding protocols, and doing it with only the goodwill of volunteers to draw on.

 

Attacks on high-profile events or locations are getting harder to pull off, so how can we ensure people are protected everywhere they play, compete or train?

At the National Counter Terrorism Security Office we have been developing simple and easy-to-follow tools that are intended to demystify the steps needed to make people safer.

As well as working with some of the country’s biggest sporting organisations with large security set-ups, we’re conscious that security and terrorism are often the last thing on the mind of a club secretary who has to organise coaches, book referees, sweet talk parents into overseeing the car park or finding someone to collect the weekly subs.

Few people probably want to worry about having a plan to stop an intruder with a knife or think through how to manage multiple casualties caused by a rogue vehicle, but they want to know that someone has thought about the risks and that there are procedures in place.

Those procedures may be as simple as making sure you know who is coming into the building, organising the car park to limit the risk of an attacker getting up speed in a vehicle or having a protocol for getting people to safety inside a clubhouse, the changing rooms or the equipment store.

Or they might just involve regular volunteers by asking them to do a short free online security-awareness course.

Working with security experts across Government, industry and a number of national bodies, we’ve built a number of free tools on the ProtectUK website that clubs and teams are welcome to use.

You’ll find advice and resources covering subjects including identifying risks, event safety and eLearning for staff and awareness posters.

And if you can’t find what you need on our website – please, tell us. If it means that people can go about their sport in safety, we’re listening.

 

Find out more

ProtectUK

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