Have you ever wondered what may help someone feel like they belong in sport? This may sound like a simple question, but the answer is often deeply personal.
For some, it's feeling welcome when they arrive; for others, it's seeing people who share similar experiences, cultures or backgrounds to them. And sometimes, it's simply knowing that a space was designed with them in mind.
The Asian Sports Foundation (ASF) recently announced a new partnership with parkrun UK, which is built around a shared commitment to better understanding the experiences of Asian communities and exploring how more people can feel connected to physical activity.
Starting with conversations
We know that sport and physical activity can have a powerful impact on our health, wellbeing and sense of community.
But Sport England's latest Active Lives Adult Survey highlights that participation levels among some South Asian communities remain lower than the national average, and that health inequalities continue to exist.
While data can help us understand trends, it does not always tell us why people choose not to participate, what challenges they experience, or what would encourage them to get involved.
That is why the focus of this partnership is not to assume solutions, but to listen.
Over the coming months, ASF and parkrun will work together to engage with people from Asian communities, gathering insights and lived experiences to better understand what helps people feel welcome, what barriers may exist, and what opportunities there are to create more inclusive environments.
The importance of belonging
Parkrun has become a familiar part of many communities across the UK.
Every Saturday morning, thousands of people come together to run, walk, volunteer and connect with others.
Yet experiences of physical activity can vary significantly from one person to another, as what feels accessible and welcoming for some may feel unfamiliar or intimidating for others.
Understanding those differences is essential if we want to create opportunities that genuinely work for everyone.
At ASF, we believe that increasing participation starts with understanding communities, not speaking on their behalf.
By putting ‘listening’ first, we can help ensure that future actions are informed by the people they are intended to support.
Our position statement highlights the vital role sport and physical activity can play in delivering local growth, prevention and wellbeing ambitions, as greater decision-making powers are transferred to communities.
The Government has announced a £1 billion investment in PE and school sport to ensure equal access for every child and tackle childhood obesity.
Latest Active Lives data shows continued progress as focus remains on tackling inequalities and supporting those facing the greatest barriers.

The latest data indicate our role as a statutory consultee saw 94% of all concluded planning applications involving playing fields result in the protection or improvement of facilities.
More children than ever are taking part, but too many are missing out on the benefits of an active lifestyle.
The latest figures come from the second year of our social value model, which also shows a potential extra £20 billion of social value available by tackling inequalities.
The figures come from our latest Moving Communities report, which also shows an increase in women using the facilities, quality of facilities and highlights their value to society.

In 2020 we looked for innovative solutions to support those most affected by the coronavirus (Covid-19) pandemic and offered support (financial and non-financial) to ensure that they could continue with it.
We’ve invested a further £700,000 in the sector-wide initiative that aims to make it easier for people to find opportunities to get active through better use of data.


We'll work with the charity to better support pregnant women and new mums to be active and reduce inequalities in their activity levels.