As part of my role at Sport England I’m in Birmingham for the IWG Global Summit and I can’t wait to see what these three days will teach us.
Every four years, the summit brings together people from across the world who are passionate about helping more women and girls enjoy the benefits of sport and physical activity.
The event is a chance to share ideas, challenge assumptions, celebrate progress and, perhaps most importantly, learn from one another.
Time to talk, to listen and to learn
At Sport England, our mission is to help more people improve their lives through sport and physical activity and, by investing National Lottery funding, we work with partners, places and communities across the country to tackle the barriers that prevent people from being active.
This year the summit has been supported by £920k of National Lottery money, helping us – once again – to support great causes to help improve lives and communities across the country.
Our award-winning campaign This Girl Can is one part of that wider work.
Over the 11 years since we launched our first TV spot, we’ve learned a huge amount about helping more women and girls move in ways that feel right for them.
But we also know we don’t have all the answers, so that’s exactly why opportunities like this to gather, discuss and learn from one another matter so much.
As part of Sport England’s contribution to the summit, I’ll be speaking alongside my Sport England colleague Kate Peers, Claire Norman from Active Wellbeing Society and Maxine Mills-Smith from Dolphin Women’s Centre.
Together we’ll be sharing the story of This Girl Can, not simply by celebrating what the campaign has achieved but by exploring the practical lessons behind it, because lasting change has never been about advertising alone.
Our work is about combining insight, investment, trusted partnerships and local communities to create opportunities that genuinely work for people.
This Girl Can is one expression of that holistic approach: a campaign shaped by the women it’s there to serve, and one that's brought to life by the organisations and communities who make meaningful improvements in people’s everyday lives.
Our latest research shows safety concerns continue to influence how women and girls take part in fitness and leisure activities.
The This Girl Can campaign worked with ukactive to help facilities better communicate policies on harassment and intimidation.
Our groundbreaking campaign is shining a light on the fact that over half of pregnant women and new mums on lower incomes feel excluded from sport and physical activity.

Let's Lift the Curfew returns with a renewed call for action on women’s safety and freedom to be active after dark.
We've launched a major new national TV, outdoor and digital campaign called We Like the Way You Move.
This Girl Can has helped produce tools and training to ensure facilities are safer for all women.
Read Chris Boardman's letter to Ofcom chief executive Dame Melanie Dawes DCB expressing concern about recent online abuse directed towards the England Women's football team.
Created with EMD UK, Reach Up aims to transform more women’s lives through group exercise.
This Girl Can's digital exercise platform for teenage girls teams up with Nike to launch a new hub of exercise and physical activity lessons – designed by girls and endorsed by teachers.

This Girl Can Parliamentary Reception - photography permissions.

Over three million more women are active now than when our campaign began in 2015.
New research from This Girl Can highlights the impact of safety concerns during the darker months on women's ability to get active.
This Girl Can worked with Our Parks to create a new guide with tips and advice for anyone interested in making their physical activity initiatives more inclusive.
Let's Get Out There highlights the benefits of enjoying outdoor spaces, the barriers faced by many women and how they’re being overcome.
Watch on demand: our This Girl Can project's live broadcast from a London school to help young girls across the country see the positive powers of PE and physical activity.
This Girl Can is working with other partners to pilot the nationally recognised safety campaign in the fitness and leisure sector.

Let’s Lift the Curfew highlights the concerns women feel when getting active outdoors after dark and follows a parliamentary roundtable to address the issue.
'No blood should hold us back' campaign has debuted with a television ad that will be followed by period education resources for PE teachers.
The line will be available in a full range of sizes, in 264 Tesco locations across the country and with items for both women and girls.