The video shows footage of four difference organisations, Muslim Girls Fence, Goal Diggers FC, Welcome Gym and Black Girls Do Run UK. There is a voice over that switches between people from each organisation as they explain their experiences and introduce the enjoyment gap. The voice over switches between runners as they share their thoughts and experiences. It begins with up beat music, GIRLS.
We open the shot with a fencing instructor from Muslim Girls Fence demonstrating a fencing move.
Voiceover: I didn’t fit into the mainstream industries where I didn’t look like everybody else.
The shot moves to Goal Diggers FC as they move a goal post and huddle for a team talk.
We only had space to play in the carpark outside.
We switch to a boxer with her personal trainer at Welcome Gym
Voiceover: There’s a stigma. She’s in a wheelchair. She’s a woman. She can’t do much.
Her last big punch transitions us into shots of runners from Black Girls Do Run running in a park.
Voiceover: I always noticed at races that there was a lack of black women there.
Over different shots from each activity, we see supers on screen: 2.4 million fewer women than men enjoy sport & activity * number who strongly agree they find sport/exercise enjoyable and satisfying
The videos shows four close ups of one person from each organisation staring into the camera.
Voiceover: This is The Enjoyment Gap and we’re here to close it.
Supers on screen: The Enjoyment Gap
The camera spins to women fencing before transitioning to a montage of a group of runners, women in a group dance, walking to football, cycling and other gym exercises
Supers on screen: There are thousands of
Let’s make space for them
We switch to a shot of Goal Diggers FC play football.
Voiceover: It was this ethos of availability not ability.
Black Girls Do run UK are running together as a group in shot, switching between daytime running and a darker time. We see them stay on facetime with one of their runners until they get to their house.
Voiceover: We’ll try to do things so that we can get together felling safe and confident to run.
We switch to a group dance class at Welcome Gym. The women are having fun dancing.
Voiceover: Denise makes everything fun. But you can work at whatever level you choose.
A montage of Muslim Girls Fence in action as they social and fence.
Voiceover: To make something work, both parties need to sit side by side and understand each other.
A player from Goal Diggers FC scores a penalty and they celebrate.
Supers appear on screen over shots of different activities from the four different organisations: We must do more to help women enjoy sport & activity
It’s time to make a change
How can you close the gap?
Titles appear on screen:
This Girl Can With You.
Find out more at ThisGirlCanWithYou.com.
The National lottery logo and Sport England logo appear.