We've taken our groundbreaking and in-depth research and split it into a number of different demographics to help you understand why some people are less active.
Click on any of the groups below to discover the reasons behind their activity levels.
Click on any of the below sections to find out what we know about participation, engagement and activity levels across a variety of settings and scenarios.
Do major events increase participation? How do you recruit more volunteers to your local club? What impact does getting active outdoors have? We’ll tell you what we know.
The workforce - which includes volunteers and coaches - play a big role in ensuring those taking part have the best possible experience.
Click below to read what the research tells us about how we can best support the people who help make sport and activity happen.
We've designed an Evaluation Framework to help partners evaluate funding streams and projects effectively, and to get maximum value from measurement and evaluation.