Outcomes driving our strategy

We've taken our lead from the Government’s widely-welcomed strategy for sport in developing our vision

Our vision is that everyone, regardless of their age, background or level of ability, feels able to engage in sport and physical activity. Some will be young, fit and talented, but most will not.

We want everyone to feel welcome, to find something in sport and physical activity that meets their needs and for the sector to value them as customers.

Five outcomes

We’re not simply working to increase the number of people taking part in sport and activity – at the heart of our investment and resource is the wider benefits being active can bring.

Every investment we make will focus on at least one of five outcomes in the Government’s Sporting Future strategy, putting not just what we invest, but why we invest, at the heart of our work.

Sport and physical activity has the power to do so much. It can, for example, help prevent or manage medical conditions; reduce anxiety, stress or depression; improve a person’s confidence or self-esteem or bring people from diverse backgrounds together.

These benefits have been grouped into five key areas. Click on the links below to find out about each one, read what the evidence is, and see how you can design a project that achieves these wider benefits:

Sport and activity has the power to transform people’s wellbeing –  and to create a fitter, healthier and happier nation.

It is these outcomes that will define who we fund, what we fund and where our priorities lie in future.

Further information