Our vision is that everyone, regardless of their age, background or level of ability, feels able to engage in sport and physical activity. Some will be young, fit and talented, but most will not.
We want everyone to feel welcome, to find something in sport and physical activity that meets their needs and for the sector to value them as customers.
We’re not simply working to increase the number of people taking part in sport and activity – at the heart of our investment and resource is the wider benefits being active can bring.
Every investment we make will focus on at least one of five outcomes in the Government’s Sporting Future strategy, putting not just what we invest, but why we invest, at the heart of our work.
Sport and physical activity has the power to do so much. It can, for example, help prevent or manage medical conditions; reduce anxiety, stress or depression; improve a person’s confidence or self-esteem or bring people from diverse backgrounds together.
These benefits have been grouped into five key areas. Click on the links below to find out about each one, read what the evidence is, and see how you can design a project that achieves these wider benefits:
- Physical wellbeing
- Mental wellbeing
- Individual development
- Social and community development
- Economic development
Sport and activity has the power to transform people’s wellbeing – and to create a fitter, healthier and happier nation.
It is these outcomes that will define who we fund, what we fund and where our priorities lie in future.
- Read our Sport Outcomes Evidence Review
- Use our measurement and evaluation resources
- Check out our work to see the range of projects that we've invested in so far
- Find out more about why and where we'll be directing our investment
- Find out more about the five outcomes in Sporting Future.
- Physical wellbeing From helping to prevent and manage medical conditions to reducing the risk of type 2 diabetes, the benefits of sport and activity on a person's physical wellbeing are profound
- Mental wellbeing Physical activity can reduce stress and anxiety, with the mastering of new skills often increasing confidence and self-esteem
- Individual development Evidence clearly shows that being active improves educational behaviour and attainment, through greater self-esteem, confidence and direct cognitive benefits
- Social and community development We know that people who volunteer in sport are more likely to feel they belong in their area, and people who take part in sport are likely to enjoy stronger social links with other people
- Economic development In the past, the economic value of sport has been looked at completely separately to the other benefits sport can deliver