We want to encourage people to get active in ways that deliver the most for their physical wellbeing.
We know that being physically active can give a huge boost to our health.
It can reduce the risk of developing type 2 diabetes by 30-40% and can reduce the risk of a range of medical conditions, including cancer, dementia, strokes, heart disease and depression.
Sport and physical activity can help prevent ill health as well as provide therapeutic and management effects for those suffering - particularly for people affected by cancer.
It can also lead to improvements in strength, balance, movement and motor skills, and help in maintaining a healthy body weight.
Other physical wellbeing outcomes backed by evidence include improved quality of sleep, increased energy levels, healthy early years development, reduced unhealthy behaviours like smoking, reduced mortality, effective pain management and improved quality of life in ageing.
How we measure it
The industry standard for measuring the effectiveness of physical wellbeing is the percentage of people meeting the UK’s Chief Medical Officer’s physical activity guidelines and the percentage doing less than 30 minutes physical activity each week.
To help measure the impact of sport and activity on physical wellbeing, we'll use our Active Lives Adult Survey.
