Our mission
We want everyone in England regardless of their age, background or level of ability to feel able to take part in sport and physical activity. But too often the people with the most to gain from being active are the least able to take part.
That’s why we’re on a mission to address this injustice and transform sport and physical activity so that people and places everywhere can benefit. We do this by providing expertise, insight and funding that improves the nation’s long term physical and mental health.
Towards an Active Nation strategy
Our Towards an Active Nation strategy outlines what we’re doing to build a more active nation, because we believe that being physically active enriches lives, builds stronger communities and creates a healthier and happier nation.
Building an active nation
We have two core objectives as part of our 2017-2021 Towards an Active Nation strategy, with a set of nine priorities sitting across them:
Objective 1:
More people from every background regularly and meaningfully engaging in sport and physical activity
Our priorities here are:
- Increasing activity
- Tackling inequalities for women
- Tackling inequalities for lower socio-economic groups
- Decreasing inactivity
- Volunteering
- Children and young people
- Talent.
Objective 2:
A more productive, sustainable and responsible sport sector
Our priorities here are:
- Active environments
- Leadership and governance.
We've also agreed three organisational targets with the government. Between November 2016 and November 2020, we want to increase the number of:
- People who are regularly active by 500,000 nationally
- Women who are regularly active by at least 250,000 nationally
- People from lower socio-economic groups who are more active by 100,000 in targeted locations.
Shaping our future strategy
We're already starting to think about our strategy for 2021 and beyond, and we want to hear from you about what we should be considering.
How we're structured
Our Board
Our Board is appointed by the Secretary of State for Digital, Culture, Media and Sport.
In accordance with the Royal Charter, it consists of a Chair, a Vice Chair, and no more than 10 other members.
Meeting at least six times a year, the Board takes overall responsibility for us and our performance.
Our Board is chaired by Nick Bitel, who was appointed Chair in April 2013.
Our Executive team
Board members set direction and give our Executive Team, who are responsible for the day to day running of the organisation, support and advice.
The Executive Team is headed by Chief Executive Tim Hollingsworth, who joined us in November 2018 from the British Paralympic Association
Campaigns and our work
Our campaigns
We’re using insight-driven campaigns to help more people become and stay physically active.
Awarded funding
We have a number of open funding programmes. There are also several programmes which we’ve already awarded funding for, all supporting our vision to help get more people physically active.
Strategic work and partnerships
Collaboration runs through everything we do. We partner with thousands of organisations large and small in the traditional sport sector and beyond to help foster real change.
