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Inactive people

One in four of us do fewer than 30 minutes of physical activity a week, while 1 in 6 deaths is caused by inactivity - but we know they stand to benefit the most if we can help them get a bit more active.

At a glance

Tackling inactivity

One in four people in England do less than 30 minutes of physical activity a week. But our research also shows that those who do the least activity stand to benefit the most, even if it’s just small changes like gentle jogging, swimming or playing rounders in the park.

We know from the experience of other high-income countries, like Finland, the Netherlands and Germany, that this situation can be changed. So, we’re working towards helping everyone experience the benefits that taking part in sport and physical activity brings, including:

  • Mental wellbeing
  • Physical wellbeing
  • Individual development
  • Economic development
  • Social and community development.

To do this, we want to work with new partners, and ones we’ve worked with before, to co-design innovative, different and experimental approaches that willl help reduce the number of inactive people in England.

People doing group exercises indoors

Our strategy – Towards an Active Nation

Encouraging inactive people to get involved in sport and activity, through campaigns such as We Are Undefeatable, is a crucial part of our Towards an Active Nation strategy.

Our vision is that everyone in England, regardless of age, background or ability, feels able to take part in sport or activity.

This ambitious strategy means we’re going to need to work in different ways to make sure everyone can get the most out of getting active.

Learn more about our Towards an Active Nation strategy

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