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This Girl Can

Launched in January 2015, This Girl Can is our nationwide campaign to get women and girls moving, regardless of shape, size and ability.

Inspiring women to get active

This Girl Can believes that there’s no right way to get active – if it gets your heart rate up, it counts. And we want more women to find what’s right for them.

The campaign celebrates active women who are doing their thing no matter how they look, how well they do it or how sweaty they get. We want to challenge the conventional idea of what exercise looks like and reach out to women of all backgrounds and ethnicities who feel left behind by traditional exercise. 

In doing so, we’re aiming to inspire more women and girls to wiggle, jiggle, move and prove that judgement, time, money and energy are barriers that can be overcome.

Visit the website

To learn more about This Girl Can, click the button below to visit the website.

This Girl Can website

This Girl Can spinning

A campaign based on facts

Campaign summary

This Girl Can was born from a desire to tackle the fact that despite increases in the overall number of people being active in England, women persistently remained less active than men.

We knew that we had to address the gender gap and the reason behind it; and we knew we had to do something different.

Our This Girl Can Campaign Summary document tells the story of This Girl Can, and the insights which sit at its heart.

The downloadable document also includes results from the first two phases of the campaign, as well as a summary of the latest developments in the campaign.

In January 2020, This Girl Can's new TV ad premiered, once again showing the raw, unfiltered reality of women exercising in whatever way works for them.

And in September 2020 an updated ad launched, highlighting the inventive ways in which women had kept, or got, active during the challenging times of the coronavirus pandemic and the increased barriers to activity that came with it.

Go Where Women Are

Our Go Where Women Are insight pack has additional insight on engaging women and girls in sport and exercise.

The review explores our current understanding of women, their relevant motivations, barriers and triggers to getting more active, and what this means for sports and exercise activities and initiatives.

Join This Girl Can

Does your organisation want to help us encourage women and girls of all shapes, sizes, abilities and backgrounds to get active? If so, we’d love you to become a This Girl Can supporter. 

Whether you run a class, club or leisure centre, or are just on a one-person mission to help women you know and care about find their way to get active, there’s something for you in our This Girl Can Supporter’s Toolkit.

To access it, simply sign up by visiting the This Girl Can website.

Be a supporter

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