About the campaign
We Are Undefeatable has been launched to inspire, reassure and support people to be active by showing people living with a variety of conditions – both visible and invisible – on their own journeys to being active.
One day, a short walk might be all that’s manageable. For others it might be swimming or getting active at home. It all helps.
This includes hearing from people like Simone, 33, who was born with a congenital heart defect that led to a stroke at 19.
She now tries to walk two miles every day after being encouraged by her doctor, and plays ‘Just Dance’ with her partner, which is often challenging, but always fun. Simone has seen a real improvement to her health and wellbeing.
The people who feature in the We Are Undefeatable campaign, and many more people with long-term conditions, were involved in its development from the initial research right through to the design of the campaign films.
The charities behind the campaign are: Age UK, Alzheimer’s Society, Asthma UK, Breast Cancer Care and Breast Cancer Now, British Lung Foundation, British Red Cross, Diabetes UK, Macmillan Cancer Support, Mind, MS Society, Parkinson’s UK, Rethink Mental Illness, Royal Voluntary Service, Stroke Association and Versus Arthritis.