Uniting the Movement is our 10-year vision to transform lives and communities through sport and physical activity.
As we adapt and rebuild from the huge disruption caused by the coronavirus pandemic, we need to collectively reimagine how we keep movement, sport and activity central to the lives of everyone. Because if we harness its power, we’ll be able to improve people’s lives in so many ways.
We believe sport and physical activity has a big role to play in improving the physical and mental health of the nation, supporting the economy, reconnecting communities and rebuilding a stronger society for all.
For too long, people with the most to gain from being active have been the least able to take part. As a result of the huge disruption 2020 has caused, and the inequalities it’s reinforced or even exacerbated – such as those around socio-economic status and ethnicity – our drive to do things differently and confront these inequalities head on is stronger than ever.
This strategy is different not just because it’s a vision for the next 10 years. It sets how we need to change as a sector and an ecosystem, so that we can give people the opportunities they need now and in the future.
More than anything, it seeks to tackle the inequalities we’ve long seen in sport and physical activity. Providing opportunities to people and communities that have traditionally been left behind, and helping to remove the barriers to activity, has never been more important.
In the 18 months before launching our strategy, we consulted extensively with a wide range of partners and other stakeholders to help us shape Uniting the Movement.
In 2021 we undertook a horizon scanning project, to provide foresight on the trends that will impact sport and physical activity to 2031 and beyond.
The project explored the implications for the sector and helped us to identify and understand future strategic issues - ensuring we’re fit to face the future.
Learn all about what we'll do from 2022-2025 to help make Uniting the Movement's mission a reality.
Our implementation plan outlines the work we’ll do to deliver Uniting the Movement in this first year, to the end of March 2022.
Our five big issues are where we see the greatest potential for preventing and tackling inequalities in sport and physical activity. Each one is a building block that, on its own, would make a difference, but together, could change things profoundly:
Recovering from the biggest crisis in a generation and reinventing as a vibrant, relevant and sustainable network of organisations providing sport and physical activity opportunities that meet the needs of different people.
Focusing on sport and physical activity’s ability to make better places to live and bring people together.
Unrelenting focus on positive experiences for all children and young people as the foundations for a long and healthy life.
Strengthening the connections between sport, physical activity, health and wellbeing, so more people can feel the benefits of, and advocate for, an active life.
Creating and protecting the places and spaces that make it easier for people to be active.
Download our Uniting the Movement strategy in regular or large print, or read a shorter, summary version.
Our strategy is available in a variety of formats. You can listen to an audio recording, watch it in British Sign Language and order a copy in Braille.
Do you believe that when we move we're stronger - as individuals, communities and as a society?
Show your support with our free-to-use comms toolkit packed with images, social assets, animations and logos from Uniting the Movement.
Our strategy has been backed by many organisations in the sport and physical activity sector.
