We believe sport and physical activity has a big role to play in improving the physical and mental health of the nation, supporting the economy, reconnecting communities and rebuilding a stronger society for all.
For too long, people with the most to gain from being active have been the least able to take part. As a result of the huge disruption 2020 has caused, and the inequalities it’s reinforced or even exacerbated – such as those around socio-economic status and ethnicity – our drive to do things differently and confront these inequalities head on is stronger than ever.
This strategy is different not just because it’s a vision for the next 10 years. It sets how we need to change as a sector and an ecosystem, so that we can give people the opportunities they need now and in the future.
More than anything, it seeks to tackle the inequalities we’ve long seen in sport and physical activity. Providing opportunities to people and communities that have traditionally been left behind, and helping to remove the barriers to activity, has never been more important.
How we got here
Over the past 18 months, we’ve consulted extensively with a wide range of partners and other stakeholders to help us shape Uniting the Movement.
Recover and reinvent
Recovering from the biggest crisis in a generation and reinventing as a vibrant, relevant and sustainable network of organisations providing sport and physical activity opportunities that meet the needs of different people.
Positive experiences for children and young people
Unrelenting focus on positive experiences for all children and young people as the foundations for a long and healthy life.
Connecting with health and wellbeing
Strengthening the connections between sport, physical activity, health and wellbeing, so more people can feel the benefits of, and advocate for, an active life.
Our strategy is available in a variety of formats. You can listen to an audio recording, watch it in British Sign Language and order a copy in Braille.
Watch our launch event