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Our next strategy

We want to hear from you as we take a deeper look at the key themes in our 10-year strategy, to be published in early 2021.

After almost 18 months of research and consultation, the publication of our 10-year strategy in early 2021 will be an important moment for ourselves and the partners we work with and rely on to deliver sport and physical activity across England.

We believe sport and physical activity has a significant role to play in improving the physical and mental health of the nation, supporting the economy and reconnecting communities. We want to play a significant part in that.

We're now into the final phase of consultation on our strategy, which is taking a deeper look at the key themes within it.

A woman dances in an aerobics class


While the wording is being finalised, our strategy, which has tackling inequalities at its core, will focus on these major themes:

  • Recover and reinvent

    Recovering from the biggest shock to the status quo in a lifetime, Covid-19, and reinventing as a vibrant and sustainable network of organisations providing sport and physical activity opportunities that meet the needs of different people.

  • An active life for a healthy life

    Strengthening the connection between sport and physical activity and health and wellbeing, to enable more people to live an active life so they can live and age well.

  • Positive experiences for children and young people

    Unrelenting focus on positive experiences as the foundations for an active life.

  • Strengthening communities

    Focusing on sport and physical activity’s ability to create greater community development and social integration.

  • Active environments

    Creating the places and spaces that make it easier for people to be active.

On 10 September, our chief executive Tim Hollingsworth delivered a webinar to the sport and physical activity sector discussing the progress of our next strategy, as well as current challenges facing the sport and physical activity sector, which you can watch below.

Final phase of our consultation

In this final phase, we want to continue to hear from a range of stakeholders, including partners, national and local government and thought-leaders.

The consultation, which runs for four weeks from 10 November, is being hosted by the independent insight and strategy consultancy, BritainThinks, on our behalf.

As it’s a 10-year strategy period, we’ll be developing detailed implementation plans that sit alongside it.

Following publication of the strategy in the New Year, the online platform will then host further engagement opportunities where we’ll gather specific ideas on how we can achieve these objectives in practice and implement the strategy. 

How to take part

The online consultation platform has a series of online activities, open discussions and live events.

Online activities and discussions are already open and available for you to complete from the homepage. Live events will run for 30-45 minutes, on a weekly basis, and you’ll be invited to join the ones you’re interested in.

Feel free to contribute as much or as little as you’d like and check back in over the four-week period to see how the consultation is developing. You can respond to the online activities all at once or you can complete them over the course of this consultation period.

Take part in our consultation

Take part

Shaping our future

Shaping our Future outlines the direction we'd like to head in, shaped by engagement with our colleagues and the community of organisations who care about sport and physical activity.  

The document was published in May 2020 to test what we’d heard and to explore where we go next.

It's not a plan, or a draft strategy. It's aim was to generate discussion and feedback.

We feel it can play a useful role in the current context, too. At times of uncertainty and complexity, it can be helpful to have a sense of where we’re heading. It can help guide our choices and actions through this time.

Please do share Shaping our Future with anybody who you think is interested and may want to be a part of the final phase of our consultation.

And for more information on how we've got to this point, see our Coronavirus: What happens next? page and watch the webinar our chief executive Tim Hollingsworth hosted in January 2020.

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