Our Active Lives: Adult survey represents a new way of measuring the number of people taking part in sport and physical activity.
Active Lives Survey is a 'push-to-web' survey
It involves four postal mailouts designed to encourage participants to complete the survey online. A letter is sent to a household inviting up to two people per household to take part in the survey, either online or by requesting a paper version of the questionnaire.
There is also the option to take part via telephone for those whose first language is not English, and for those who may find online or paper completion difficult, for example those who are visually impaired.
The survey is ‘device-agnostic’ and can be completed on mobile or desktop devices. At the third mailing a paper questionnaire is sent out to maximise response rates.
This flexibility means an easier, more convenient way for people to access the survey.
The survey sample
The overall sample size will be around 198,250 people each year. Our minimum annual sample size for each English local authority (excluding the City of London and Isles of Scilly) will be 500, though some key areas will involve surveying a bigger number of people.
The survey sample will be randomly selected from the Royal Mail’s Postal Address File (generally regarded as the “Gold Standard” for population surveys), which is a list of addresses in the UK that is maintained by the Royal Mail and has a very high coverage of private residential addresses.
Data has been weighted to ONS population measures for geography and key demographics.
We have also undertaken extensive testing of different data collection methods, much of it at the forefront of government statistics. This has included testing: face to face; mobile phone; online; and mobile apps. Evidence from all our testing gives us confidence that the new survey design provides an accurate picture of sports participation.
Active Lives roadmap
The core questionnaire was implemented in November 2015 and gives us information on sport and physical activity participation (KPI 1), inactivity (KPI 2) and spectating (KPI 9). With the addition of survey questions in May 2016, we are now able to develop our understanding around the following areas:
- Readiness (opportunity and capability), habit formation, and resilience
The latest findings – for the year to mid-November 2017 – were published in March 2018 and focus on activity levels. Results covering the period mid-May 2017 to mid-May 2018 will be released in October 2018.
The November 2015/16 and November 2016/17 datasets will be available soon.