All about the pilots

Where they are, what they hope to achieve, how they are trying to do it and what comes next...

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Local Delivery Pilots

Pilot Schemes map
  • Birmingham and Solihull Active Communities Partnership – Birmingham and Solihull

    The Place

    The local delivery pilot brings together two local authorities, Solihull and Birmingham, working collaboratively to share knowledge and develop best practice across their administrative boundaries.

    The project will focus on six pilot areas covering deprived wards across both local authorities – (1) Handsworth, Lozells, Aston, (2) Sparkbrook, Nechells, Edgbaston, (3) Kingstanding, Stockland Green, Erdington, (4) Bordesley Green, Washwood Heath, South Yardley, (5) Shard End, Smiths Wood, Kingshurst & Fordbridge, Chelmsley Wood, (6) Brandwood, Solihull Lodge.

    The Plan

    The pilot is looking to be able to demonstrate a significant shift in physical activity and community activism, so that people become more physically and socially active. The approach is a whole systems approach that ultimately shifts power to communities, making them more resilient and better connected.

    Key to the success of the pilot work will be the shared vision, leadership and collaboration across Birmingham and Solihull.

    The challenge is around working across two administrative boundaries, recognising that local communities use and access services seamlessly between Birmingham & Solihull (particularly in bordering areas).

    The principles of the pilot will be to put communities at the heart of the decision-making process, so that delivery is based on their needs and that they are part of sustaining activities and interventions.

    The People to contact

    Steve Rose, director of insight and knowledge, The Active Wellbeing Society: steve.rose@theaws.org

    Visit their websites: Birmingham and Solihull

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    Bradford Born in Bradford – Active Bradford; Children and Young People

    The place

    Bradford was known as the wool capital of the world. It has a total population of 550,000 and the largest under 19s population in England at 29%.

    The city has a densely populated urban centre leading to large open countryside such as Ilkley Moor the gateway to the Dales and a Tour de Yorkshire finish 2018 - and is a barometer for multiculturalism, with 43% white British and 36% of Pakistani origin.

    The plan

    The pilot’s aim is to increase physical activity and improve outcomes for children and young people aged 5-14.

    The pilot will build on the Born in Bradford (BiB) cohort study in three specific areas of north Bradford Eccleshill and Windhill; Fairweather Green, Heaton Toller, Manningham and City; Allerton and Bolton and Undercliffe  with a 140,000 population for children aged 5-14 to have better lives, better health and better skills.

    Each area has high levels of multiple deprivation with low activity levels, high childhood populations and high numbers of BiB children to enable evaluation.

    Physical activity and sedentary behaviour track from childhood through to adolescence into adulthood, with physical activity in decline by the age of seven and may even start as early as school entry, at five years old.

    The people to contact

    Dr Sally Barber, principal research fellow: sally.barber@bthft.nhs.uk

    Dr Daniel Bingham, senior research fellow: daniel.bingham@bthft.nhs.uk

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    Southall Let's Go Southall

    The place

    Southall in Ealing, west London, is an area with a strong sense of place. Diverse communities from across the world, including India, Pakistan, Sri Lanka and Somalia have settled there, making it a vibrant and culturally rich town.

    As well as being close to Heathrow, Southall is well connected to central London and is continuing to benefit from major infrastructure and residential developments, including Crossrail and the Southall Waterside housing development bringing thousands of new homes and jobs.

    With a population of just over 70,000 across five ward areas, Southall is characterised by a relatively youthful population, with higher levels of households with young children, as well as lower rates of economic activity and qualifications.

    The plan

    The overarching ambition behind the Let’s Go Southall pilot is to change the relationship of Southall residents and stakeholders with their neighbourhood to encourage a universal increase in physical activity levels.

    Specifically, the programme will help those groups who are currently doing less than 30 minutes physical activity a week.

    The Let’s Go Southall team is also working with London Sport to investigate opportunities to pilot physical activity, and health based activities in Southall and the council is taking part in the Mayor of London’s Civic Innovation challenge to work with small companies to pilot their ideas for encouraging physical activity.

    The people to contact

    Chris Bunting, associate director, leisure: buntingc@ealing.gov.uk

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    Withernsea Active Withernsea

    The place

    Withernsea is a small, traditional seaside town in the East Riding of Yorkshire situated approximately 19 miles from the city of Hull and 27 miles from Beverley; often described as the most isolated point of the East Riding.

    The closure of the town’s railway in 1964 increased the town’s isolation. It has a population of 6,200 residents and a total of 15,000 including those within the rural surrounding area.

    Health, jobs, economy and daily living are all shaped by the coastal location.

    The plan

    The vision is to inspire a happier, healthier Withernsea by creating a health-promoting community, community ownership and co-production, increasing physical activity, changing behaviour to improve lives, building community trust and positivity and raising aspirations.

    The ultimate goal is to change behaviours to increase physical activity in order to improve lives. They want people to live longer and healthier lives by living more active lives.

    To achieve this, they seek to build health promoting communities. Within three to five years, they want to see a happier, healthier Withernsea where the healthy choice is the easy choice at all stages of the life course.

    The aim is to develop an Active Withernsea where people are taking action to improve their lives, i.e. being active is the ‘norm’.

    The people to contact

    Lou Adams, project lead, East Riding of Yorkshire: louise.adams@eastriding.gov.uk

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    Calderdale Active Calderdale

    The place

    Calderdale is a Metropolitan Borough in West Yorkshire, lying between the cities of Leeds and Manchester.

    It's one of the smaller boroughs in England in terms of population but one of the largest in area, having a population density of 5.75 per hectare.

    The western two thirds of Calderdale are predominantly rural in nature and the east is predominantly urban.

    Much of western Calderdale is dominated by the high Pennine moorlands, characterised by steep valleys and high moors with towns nestling in the valley bottoms.

    Halifax is the main commercial, cultural and administrative centre of the borough and Elland, Brighouse, Sowerby Bridge, Hebden Bridge and Todmorden are towns lying in the upper and lower valley with smaller villages peppered across the area.

    The plan

    The inactive people in deprived and geographically isolated parts of the borough will become physically active through the development of integrated wellbeing hubs in the communities of most need, supported by a population of Design Thinkers to enable system change and participatory budgeting with the priority audiences.

    The transformation is to be delivered through a place-based whole system approach, delivering sustainable population level change.

    The people to contact

    Paul Butcher, director of public health, Calderdale MBC: paul.butcher@calderdale.gov.uk

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    Doncaster Doncaster

    The place

    Doncaster Borough is located in South Yorkshire. A large borough, Doncaster is the main town but characterised by surrounding pit villages reflecting the industrial past of the place. A real mix of urban and rural environments which are set against a mainly flat, easily accessible environment with significant green and blue space and rights of way.

    The local challenge is framed by high levels of inactivity, low levels of participation and high levels of deprivation, with one in five of the Lower Super Output areas in the top 10% nationally.

    The number of adults and children carrying excess weight is very high. Another central issue is the required change in low levels of aspiration and achievement.

    The plan

    Their vision is to utilise physical activity and sport to contribute to their inclusive economic growth ambitions and explore how it can support their residents to benefit from Doncaster’s aspirations across all of its communities.

    They want their local delivery pilot to play its part in tackling inequalities by addressing inactivity in those communities who do not demonstrate patterns of regular participation.

    The pilot will do this by tackling the very high levels of inactivity across the whole of the borough through a whole systems approach.

    The pilot is keen to achieve a stronger understanding of the barriers impacting on the motivations of the local population to become more active.

    The people to contact

    Andy Maddox, business change manager, leisure services: andy.maddox@doncaster.gov.uk

    Clare Henry, business change manager, public health: clare.henry@doncaster.gov.uk

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    Essex Essex

    The place

    Essex is one of the UK’s largest and most diverse counties, however, approximately 22% of the population are classified as inactive at a cost of around £58 million to the NHS every year.

    Radical change is needed to decrease inactivity and supercharge people’s attitudes to physical activity. This is at the heart of the Essex Local Delivery Pilot (LDP).

    The Essex LDP will be tested in Basildon, Colchester and Tendring. Together, these three areas represent 37% of all inactive people in Essex and represent areas with a range of barriers to physical activity, such as post-war urban planning, coastal deprivation and poor social mobility.

    This is a county wide LDP, and the learning from the three test areas will be shared across Essex.

    The plan

    A key feature of the Essex LDP is to test if physical activity can be increased within the framework of a two-tier local authority structure. Tier 1 is led by Essex County Council and Active Essex, and there are 12 Tier 2 local authorities in Essex, as well as two unitary authorities.

    This will mean closer working between Tier 1 and Tier 2 local authorities, as well as other key statutory agencies including clinical commissioning groups and health providers. Other key stakeholders are community and grassroots organisations.

    The pilot will not follow a ‘one size fits all approach’, but instead be built around the individual needs and requirements of local communities in the three test pilot areas. By understanding the lived experiences of these communities, what influences their lives and who the influences are, they hope to better support behaviour change reducing inactivity levels and in doing so, deliver a wide range of personal and community benefits.

    The people to contact

    Jason Fergus, Essex LDP project lead: jason.fergus@essex.gov.uk

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    Exeter and Cranbrook Exeter and Cranbrook

    The place

    The pilot comprises the City of Exeter and the developing new ‘NHS Healthy Town’ of Cranbrook.

    Exeter, set in the heart of Devon countryside, is the commercial and administrative centre of the county and the gateway to the South West Peninsula, located on the M5 with major transport termini affording onward connection to Devon and Cornwall.

    The city has an estimated population of 127,000, with an additional 37,500 travelling into Exeter to work on a regular basis. It's the heart of a travel to work area of over 400,000 for nearby market towns in East Devon, Mid Devon and Teignbridge.

    Cranbrook is a new town in rural East Devon within a close five-mile proximity to the outskirts of Exeter. Subject to ongoing planning and development, Cranbrook will grow to a population of c.20,000 by 2028, a major town within the county of Devon.

    The plan

    Exeter and Cranbrook to be a pioneering place for leading an active lifestyle. Exeter will become the most active city in England and Cranbrook will be a model of best practice in encouraging families to be active together.

    The pilot will encourage 10,000 of Exeter and Cranbrook’s least active residents to lead regular active lifestyles by:

    • Narrowing stubborn health inequality by encouraging those least likely to take part in activity to lead active lifestyles
    • Improved inclusivity and sense of community connectivity and belonging
    • A reduction in congestion and improved air quality influenced by more people walking and cycling
    • An embedded analytical approach, using integrated data to inform decisions and share learning.

    The people to contact

    James Bogue, active and healthy people programme lead: james.bogue@exeter.gov.uk

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    Greater Manchester Greater Manchester

    The place

    Greater Manchester consists of 10 local authority areas; Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford and Wigan, totalling 2.8 million residents.

    Health and social inequalities are prevalent across the diverse communities of Greater Manchester and the area suffers from low levels of physical activity compared to the England average particularly in females, lower socio-economic groups, black and minority ethnic groups and those with a disability.

    Greater Manchester’s priorities centre on whole system health and social care reform, following the agreement forged with central government to devolve health and social care powers in 2014 and the subsequent appointment of a City-Region Mayor.

    As part of this whole system reform, a plan for sport and physical activity has been developed and embedded. This is known as GM Moving.

    The plan

    The Local Delivery Pilot aims to accelerate the scale, pace and depth of the broader GM Moving implementation plan by focusing on three specific target audiences – those aged 5-19 in out-of-school settings, people out of work or those as risk of becoming out of work, and those aged 40-60 with, or at risk of, long term health conditions such as cancer, cardiovascular disease or respiratory disorders.

    Greater Manchester aims to: improve physical activity levels and reduce physical inactivity, improve mental health and wellbeing, address health and social inequalities, embed physical activity across all sectors and communities, change culture to make physical activity the norm.

    The people to contact

    Hayley Lever, strategic manager, GM Moving: hayley@gmmoving.co.uk

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    Hackney Everyone Active Everyday

    The place

    King’s Park ward, in the south east of Hackney, has been chosen and the pilot and will focus on, though not exclusively, two social housing areas – Clapton Park (three Hackney Council estates) and Kingsmead, a Sanctuary Housing estate.

    This place is characterised by relatively high levels of deprivation, a high concentration of long-standing residents, comparatively low levels of education and employment, a large black African/Caribbean population, and higher than average levels of obesity and poor associated health outcomes.

    It is also surrounded by significant areas of new development and population change in the south east and north west.

    The plan

    The local ambition for the Hackney pilot is to empower everyone in Clapton Park and Kingsmead to lead healthy lives through the powerful agency of physical activity.

    A whole-population perspective is being taken and the insight gathered during the early stages will enable workers to segment the audience according to specific needs and co-design interventions with partners to address these.

    The people to contact

    Michelle Taylor, programme manager, Hackney London Borough Council: michelle.taylor@hackney.gov.uk

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    Pennine Lancashire Together an Active Future

    The place

    Located in the south east of Lancashire, Pennine Lancashire encompasses industrial mill towns surrounded by beautiful open countryside.

    It comprises six local authorities; the boroughs of Blackburn with Darwen, Burnley, Hyndburn, Pendle, Ribble Valley, and Rossendale.

    Pennine Lancashire has vibrant and diverse communities which are home to more than half a million people, and is home to more than 70 different mother tongues with English, Urdu, Punjabi, Gujarati and Polish being the most widely spoken.

    The area has significant issues of deprivation and poor health outcomes, as well as significant levels of physical inactivity and inequalities.

    The plan

    For people, particularly those with or at risk of mental wellbeing challenges, to be more active and feel happier and healthier living and working in Pennine Lancashire.

    Some of the outcomes for this pilot will be to/for:

      • Increase awareness and benefits of physical activity
      • Active lifestyles to be seen as normal
      • Understand and reflect how life events impact on mental wellbeing and physical activity
      • Change how partners work together in sharing ideas and resources
      • Ensure the public have a greater voice with regards to what they need from public sector (and wider partners).

    The people to contact

    Jamie Waugh, transformation manager, Lancashire Care NHS Foundation Trust: jamiewaugh@nhs.net

    Visit their YouTube channel

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    South Tees South Tees LDP

    The place

    South Tees comprises two neighbouring unitary authorities, Middlesbrough and Redcar & Cleveland. It makes up approximately 40% of the Tees Valley sub-region, within north east England.

    South Tees has stark contrasts, comprising the large rural area of East Cleveland, through the coastal communities of Redcar and Saltburn and the urban conurbation that extends along the River Tees into Middlesbrough, the largest settlement of the area.

    This unique geography, whilst reflecting a broad range of diverse and challenging elements, provides a distinct, cohesive and manageable area for the pilot.

    This area has significant social and economic issues across the entire place which contribute to the inequality in both Council areas. 

    The plan

    The vision for their pilot is to place increasing physical activity more people being more active more often at the centre of whole system change, driving their high level social, economic and environmental aspirations for South Tees, and addressing stubborn inequalities in their communities to improve quality of life.

    They recognise the opportunities provided by getting the inactive to be active, particularly where that inactivity is driven by poverty and inequality of opportunity.

    This programme is an opportunity to use sport and physical activity to drive improvement to wider social determinants across health, educational attainment, employment and community cohesion.

    The people to contact

    Mal Fitzgerald, programme director, Everyone Active: malcolmfitzgerald@everyoneactive.com

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