Big issue advocacy
Understanding and unlocking the barriers around the five big issues is a vital element of our strategy that will truly help make change happen.
It’ll mean taking an evidence-based approach and listening to what people tell us are their barriers to getting active, and then using our advocacy and influence to help make the changes needed to remove them.
These won’t all be barriers that can be broken down solely by the sport and physical activity sector – some will relate to other areas, like the leisure, travel or health sectors.
There may also be opportunities to use a particular moment where we can see energy building to help bring about systemic policy or cultural changes that could enable activity, or tackle a blockage that needs collective unlocking.
We’ll create connections between key parts of the movement across various sectors and organisations where there’s an alignment with our vision, enabling collaboration and diverse perspectives and connections to be maintained.
Demonstrating the value of sport and physical activity – the return on investment – and how it can help organisations achieve their own aims and outcomes, will be a key part of our advocacy work.
For example, it could focus on the value of investing in and improving local spaces.
Or it could mean getting behind the goal of reaching net zero emissions by advocating for active travel and sustainable and environmentally sound practices within the sector.