Distributing Exchequer and National Lottery money is an important part of our role, but we’re so much more than a funder.
We have a broader responsibility: to advocate for the transformational impact sport and activity can have on the nation’s health and wellbeing.
For us, it’s more than just being a part of the change that’s needed so everyone can benefit from being active – we want to help lead and shape that change.
To do this demands much more from us than our investment. It’s why we’ve forged great partnerships and built a network of relationships that span national and local organisations far beyond what you might describe as our ‘traditional’ sector, because we know we can make the biggest difference when we share our expertise and experience.
Looking forward, we’ll lead on a common purpose and a common agenda, one that every person and every organisation committed to creating change can get behind.
This strategy requires us to shape the conversation and the evidence on the value of movement, sport and physical activity so that it resonates with partners, both within and outside our sector. It’s why relationships and influence are key pillars in this strategy, alongside investment.
We know many will share our aims, but not everyone will see how a common agenda for a more active nation can help them achieve those aims. It’s our role to do just that.