When we choose where to spend time, energy and money, we’ll be guided by three principles built into the way we operate.
They represent the biggest commitments to change for us as an organisation. In many ways, this strategy is an evolution of what we do, but a revolution of how we do it. We’ll start applying these principles right away, but in reality we know it’ll take time to be expert at these, and we’ll need to learn from others:
1. Investing most in those that need it most
We’ll follow the established concept of “proportionate universalism” in the work that we do, balancing targeted and universal provision in a way that’s proportionate to the level of need.
The right thing to do is ensure we all have what we need to be active, regardless of who we are, how we earn a living or how much we make. For some this needs relatively little from us, but for others far more work, time, energy and investment is needed. We’ll no longer say this is too difficult, but instead live up to our values, keeping fairness and equity front and centre.
2. The right blend of national and local action
Top-down, national solutions rarely, if ever, solve local problems and local solutions rarely, if ever, scale up successfully across the whole nation. It’s our belief that stewardship of sport and physical activity is a shared responsibility across both local and national systems.
By prioritising the right blend of local and national collaboration, we can draw on the experiences and knowledge of people in places and communities closest to the issues, alongside the influence, views and understanding of national partners.
We view this blending of the strengths of national and local mindsets and approaches as a critical part of our role: ensuring local intelligence and ‘on the ground’ experience informs the design of national programmes, and in turn informs the best versions of national insight and programmes.
3. Simple as standard
We’ll make the things that underpin all our work simpler and easier for our colleagues and partners. Across all our relationships and investments, some of our systems, platforms and processes can cause frustration and delays for us and partners.
We plan to invest so the basic information, guidance and support feels brilliantly simple to give and receive. It’s important our ways of working are easy and accessible to all, and that we’re consciously removing the barriers in our processes that could reinforce unequal access to support and funding, while constantly learning about what we can refine.