We are collaborative
One team, committed to delivering together and working with others to make a difference to people’s lives.
We are inclusive
Harnessing our collective strength and respecting difference to create the conditions for everyone to engage and excel.
We are ambitious
Determined in pursuit of our goals, prioritising work and partnerships that will most advance our mission, help us succeed and make a positive impact on the nation.
We are innovative
Curious, optimistic and relentless, we question established ways of working and learn from each other and from our experiences.
To change the behaviour of the nation we need to think, work and behave differently. Just offering the same thing will lead to the same results – we must be committed to continuously learning from our past, our partners and each other.
The more we learn about what really works, the more we begin to value a spirit of innovation and entrepreneurialism within our work.
At the core of innovation is taking a more open-handed approach, where we’ll take the role of creating a clarity of purpose and then making space for people to innovate. This will help inspire and encourage others to create and share new ideas.
Being comfortable with the uncomfortable is necessary for innovation to emerge. This is because more risk and experimentation is needed to unearth new ways of doing things. This might mean some things won’t work, but the value of learning is vital for the next part of the journey. Creating a culture that embraces things not working, or not going to plan, as part of the road to success is the only way to foster innovation.