Louise Burke, managing director of the ODI, says the investment will help tackle inequalities that make it harder for certain groups to be active, than others.
“The ODI is very pleased to continue delivering OpenActive and provide a much-needed service for people looking to take part in physical activity and discover the vibrant range of opportunities available in their local areas,” she explained.
“OpenActive demonstrates the importance of having open data infrastructure, and the vital role it can play in tackling inequalities, particularly in making physical activity available to underserved communities.”
Over the next 18 months, the ODI will focus on making it easier for everyone in the sector to access and use existing open data assets, as well as creating further resources to support the sector.
They’ll also develop a long-term plan to govern open data assets, ensuring evidence of the benefits of open data infrastructure can be captured.
We’ll focus on identifying practical ways to use the data infrastructure to tackle inequalities, by working with its partners in the places where people continue to be underrepresented in physical activity.
This includes young people, the elderly, women, disabled people and people from ethnic minorities.
Uniting the Movement identified a need for the sport and physical activity sector to have access to, and the skills to use, high-quality open data, insight and learning.
Open data about sport and physical activity opportunities are vital to support people to find them in their local area.
Pre-pandemic, our research found it was twice as easy to order a takeaway than to find a local sport or activity class online.
The nation’s activity levels and habits were negatively impacted by coronavirus, and while our latest Active Lives survey revealed they're showing signs of recovery, pre-existing inequalities in activity levels have widened.