Shaping our Future is not a plan, or a draft strategy – it's an opportunity to check what we’ve heard and what we think it means.
The aim is to generate discussion and feedback which will help us shape the strategy itself.
Our chief executive Tim Hollingsworth said the coronavirus (Covid-19) pandemic had changed many organisations’ priorities but it was nevertheless the right time to look ahead to the role we should play to support physical activity in the long-term.
“We’ve been reflecting on our previous choices, what we have learnt from experience, and what it means for our next steps,” he said.
“Like many others, we have needed to take fast action in the past few weeks. In the most urgent moments, we have found ourselves guided by the things people have told us about what matters most.
“We have realised that - amid uncertainty - there are some things that remain resolutely important. These are the things that enable us to navigate unchartered territory; a sense of purpose, our core values, and a network of trusting relationships.”
“This is a moment to set new ambitions for how we work – within Sport England and with our partners – to make sure that we are all part of the solution. It is a more adaptive sort of strategy, a way to stay focused in our work and make good decisions and choices in the context of complexity and uncertainty.”
We know our contacts and partners are facing very difficult circumstances right now, so while we'd like people to engage with our emerging direction as much as they possibly can, there's no fixed or prescriptive way to do that, and no deadlines.
Over the coming months, we'll create multiple opportunities to continue the conversation about our future and to shape our new strategy for 2021 and beyond. And we invite you to take part in this as much as you can.
