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Got a Great Idea?

Tell us your idea - big or small - in four simple questions and we'll let you know if we can help.

You've told us that funding applications are daunting and time-consuming, so we want to start the conversation earlier.

Forget about the application process for now, simply tell us your idea - including ones to help the sport and physical activity sector through the coronavirus crisis - and we'll let you know if it's something we can help you with.

Even if we can't fund you there are other ways we can help, so take a look at our frequently asked questions below, and then either answer our four simple questions below, or call 0345 8508 508 to tell us your great idea.

Got a great idea pulling and stretching

The research you need

We carry out a lot of research - visit our 'know your audience' pages to find research and data to support your great idea. 

Know your audience

Frequently asked questions

  • What is Sport England's strategy and five strategic outcomes?


    Imagine a nation of more equal, inclusive and connected communities. A country where people live happier, healthier and more fulfilled lives. 

    There’s no quick fix to make this vision a reality. But we know that being active is one of the most effective and sustainable ways to achieve it. This is why we exist.

    We want everyone to feel welcome, to find something in sport and physical activity that meets their needs and for the sector to value them as customers.

    We’re not simply working to increase the number of people taking part in sport and physical activity – at the heart of our investment and resource is the wider benefits being active can bring.

    Every investment we make will focus on at least one of five outcomes from the government’s Sporting Future strategy, putting not just what we invest, but why we invest, at the heart of our work.

    Sport and physical activity has the power to do so much. It can, for example, help prevent or manage medical conditions, reduce anxiety, stress or depression, improve a person’s confidence or self-esteem, or bring people from diverse backgrounds together.

    These benefits have been grouped into five key areas.

    Click on the links below to find out about each one, read what the evidence is, and see how you can design a project that achieves these wider benefits:

    Sport and activity have the power to transform people’s wellbeing and to create a fitter, healthier and happier nation.

    It's these outcomes that will define who we fund, what we fund and where our priorities lie in future.

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  • Can Sport England help me?

    Your idea is important to us – if it's a good fit we'll try to help you.

    We’ve been listening to our customers and we recognise the pressure and substantial amount of time it takes in completing a grant application form, especially if you're a volunteer.

    We're determined to improve this experience and ease some of the frustration and burden that you may experience.

    We've reviewed our processes and have designed a quick, easy and basic form for you to give us some information in respect to your idea.

    Please note this is not a funding application but an opportunity for us to find out whether we're able to support your idea by reviewing it against our priorities and outcomes and respond to you quickly, saving you a lot of time and stress.

    We're genuinely looking for great ideas that can help us deliver our strategic outcomes and priorities, but we'll also advise whether a project is suitable to be considered through one of our investment programmes such as Small Grants or the Active Together crowdfunding option.

    There are a number of misconceptions about who and what we fund. We fund a whole range of organisation types, including:

    • Small voluntary sports clubs such as archery clubs, judo and cricket clubs
    • Charities
    • Public sector organisations
    • Youth clubs
    • Women’s groups
    • Disability organisations
    • Friends of parks
    • Housing associations

    In fact, by changing the way we operate, we're actively encouraging organisations who we've never worked with before to come forward with their ideas.

    If you're unsure, please feel free to give us a call on 03458 508 508, where one of our friendly advisors will be on hand to help you.

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  • What is Sport England for?

    We're looking for great ideas that will strongly align with our outcomes and priorities. You may not have worked with us previously - there’s no harm in having a conversation, there’s no commitment on either side. 

    Ideally the projects should be able to do one of these:

    • Deliver one of our five outcomes – mental wellbeing, physical wellbeing, individual development, social and community cohesion, economic development 
    • Align with our priorities – we're specifically looking for projects that target inactivity, have the power to change behaviours and/or target under-represented groups such as women, BAME, disabled people or lower socio-economic groups
    • Are demand-led with a greater focus on the customer experience at the heart of it
    • Reduce the cost of delivery
    • Be innovative – we're looking for projects that can really think creatively to address the challenges we face
    • Be scalable – maybe your project could start small and we may support it to find if it could be replicated on a larger scale
    • Have the potential to disrupt the market in a positive way and make a substantial difference (like our This Girl Can campaign)
    • Come from organisations we've not previously worked with – you may have access to new audiences of people who want to get active but don’t know where to start.

    If you're unsure, please feel free to give us a call on 03458 508 508, where one of our friendly advisors will be on hand to help you.

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  • What could my project include?

    We'll consider most ideas, from walking and rugby to climbing and archery.

    We fund a whole range of sports and projects – 155 different sports to be exact.

    We fund revenue projects – which include things like staffing costs, training, coaching costs, basic equipment, marketing etc. - these projects may be eligible for funding from our Small Grants programme.

    If you're unsure, please feel free to give us a call on 03458 508 508 where, one of our friendly advisors will be on hand to help you.

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What's your great idea?

3. Which of the following areas will your idea help with??

What happens next?

Our team will review your idea and feed back to you as soon as possible.

*You can find out exactly how we'll look after your personal data in our privacy statement, but rest assured we'll only use it to consider your idea and to provide feedback.

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You can find out exactly how we'll look after your personal data, but rest assured we’ll only use it to make sure you receive our newsletter, to understand how you interact with our newsletter, and to provide administrative information about our newsletter.