Helping the Active Stay Active When Life Changes

Almost 15 million people in England regularly get active, but we know we can’t take their activity habits for granted

Major changes in a person’s life – like a serious injury or illness, moving house, starting a new job, having a baby or retiring – can get in the way of that active habit.

That’s why we’ll be investing up to £10 million on supporting those who are regularly active, sport’s core market, to help them stay active.

Download our Core Market Investment Guide

14.9m number of people who regularly get active

While focusing on the big changes people go through in their lives, our fund – Helping the Active Stay Active When Life Changes – also has a particular focus on under-represented groups.

That’s because our research shows those in lower socio-economic groups, women, people with a limiting disability and people aged 55 and over are less likely to have a regular active habit and if they are active, tend to drop out more.

So we want to work with, invest in and learn from partners to better understand what can be done to help active people stay active for as long as they want to, whatever happens in their lives we're looking for innovative and bold ideas.

Key facts

  • Fund opens: 24 March 2017
  • Anticipated size of bids: £50,000 - £500,000
  • Anticipated length of project: up to four years
  • Expression of interest deadline: Applications closed at 5pm on 22 May 2017
  • Initial decisions: from July 2017

We’re interested in working with a range of partners, both inside and outside the sport industry, who have the ability to engage with active people at different life changes and help under-represented groups stay active.

Examples of potential partners could include health professionals supporting people who have a serious injury or illness to find an activity that fits their current situation. Partners could also be colleges and universities supporting people who are starting a new phase of education, or housing associations supporting those moving house find new activities in their local area.

We’ll be encouraging collaborative bids, where organisations want to work together to help support people find the next opportunity.

Investment guide

The Core Market investment guide gives you full details on the type of people we’re looking to support, key research and insight on active people and the effects of major life changes, who we want to work with and how you can apply.

The deadline for expressions of interest has now closed.

Help and support

Please take the time to read the investment guide and frequently asked questions.

If the answer you're looking for is not included, you can call our funding helpline on 0345 8508 508, or email