Sometimes innovation seems hard, or the word itself puts people off - imagining that to be innovative, you have to do something high-tech or world-changing.
But innovation is simply to try something new - big or small.
For the last four years, our clubs and volunteering team have been supporting partners to try new things.
Volunteering at and around major sporting events is one of the areas we've been exploring - to look at volunteering differently by welcoming in those who might not be a typical ‘sports volunteer’.
A good example for this innovative approach is the partnership between the Rugby League World Cup and the Community Integrated Care’s inclusive volunteering programme for people with learning disabilities and additional support needs.
One such volunteer is Jenny Robinson, who has a learning disability and signed up for Community Integrated Care’s inclusive volunteering programme in 2020 - a programme supported by us with National Lottery funding.
Jenny recently shared her story with The Sunday Times as part of the This Girl Can partnership with their Sportswomen of the Year (SWOTY) Awards.
She’s been volunteering at the Rugby League World Cup as part of a truly innovative and inclusive volunteer programme.
She also volunteered at the UEFA Women’s Euro 2022 this summer and has a volunteer role with her team, the Leeds Rhinos rugby league club, as a volunteer media assistant, and said that volunteering really helped her with the sense of isolation she felt during the pandemic.