We’ll continue to work with the government to represent the sector and share guidance with partners around the Covid-19 restrictions and reopening. We’ll share our latest insight into consumer behaviours and attitudes with partners so they know how to appeal to audiences and put on a good experience.
The Return to Play Fund will stay open to support clubs and community groups respond to the challenges of returning during Covid-19. The Join the Movement, This Girl Can and We Are Undefeatable campaigns will continue to support targeted audiences to stay active during the pandemic, while we’ll continue to use our marketing and behavioural insight expertise to support other audiences who we know are struggling, building on existing partnerships and establishing more.
We’ll launch a free digital marketing training programme this summer in collaboration with the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) to help organisations of all shapes and sizes connect with more people online, in order to boost participation, drive income, and re-engage memberships using digital tools.
We’re helping schools restart sports activity during the summer term, working with sector partners including the Youth Sport Trust, ukactive, the Association for Physical Education, national governing bodies (NGBs), Active Partnerships and the School Games Organisers, to:
- Launch the Active Recovery Hub with free sport and activity resources for schools
- Launch Studio You, a free digital library of non-traditional PE lessons to help teenage girls engage with activity at school
- Continue our successful secondary teacher training programme, delivered in partnership with the Youth Sport Trust, Association for Physical Education and Activity Alliance
- Reactivate club-based organised sport.
We’ll also support those working during the school summer holidays to keep children and young people active, as it’s a crucial time when activity levels can decrease for some.