Sport England is scrupulous about the accuracy and independence of all research commissioned. We have produced a number of research materials into key priority areas, and our links to our insight packs, reports, and other research materials can be found below.
Sport England evaluates its investment programmes to gather learning which improves outcomes for existing and future projects. Evaluation reports demonstrate and explain impact and return on investment, increase our insight and support advocacy for further investment in sport.
The tools listed are designed to interrogate the complex datasets we produce, and help make sense of the sport and active recreation landscape at both a national and local level.
Insight: Guide to Research
Working with research agency 2CV, we've produced a guide for organisations who are considering doing research.
Insight is only as good as the research that underpins it – so this guide is designed to help you carry out top-quality research that has a big impact on your organisational goals.
The guide is split into two parts – firstly, an introduction to research itself and secondly, how to choose your methodology.
This guide is a useful resource to draw on as you plan and develop your research programmes in this exciting new era for sport and physical activity.
Find out more and download the guide.
Insight: Mapping Disability
Our disability insight draws together, from a range of sources, information about disabled people; from demographics, their participation in sport, motivations, barriers and wider influences such as values, self-perceptions and status.
Information to help you will be released in a series of resources and they can be found via our Mapping Disability pages.
We have also published disablity infographics to show how Sport England invests in disability sport, who takes part, and more. Find the full range of infographics here.
Insight: Youth Personalities
Working with research agency YouthSight, we've delved into the personalities, behaviours, attitudes and aspirations of young people.
They're compiled in our comprehensive pack, Under the Skin, which breaks down young people into six key personas. Each persona is broken down into a series of key traits, based on extensive research talking to scores of young people.
By understanding these various groups can we design the best possible programmes to get young people active.
Download the pack here.
Insight: Youth Insight Pack
A 2014 Sport England review into young people's lives found sport needs to adapt how it presents itself to broaden its reach and increase the proportion of young people regularly participating.
Find out more here.
Insight: Women's Insight Pack
Ahead of the start of the second phase of This Girl Can, Sport England publishes its new women’s insight pack: Go Where Women Are.
The insight pack explores our current understanding of women, their relevant motivations, barriers and triggers to getting more active, and what this means for sports and exercise activities and initiatives.
Find out more by clicking here.
Insight: The Outdoors
In June 2015 Sport England commisioned a report into the demand and supply of outdoor provision, which takes an in-depth look at the profile of the outdoor consumer. This report was produced in partnership with the Outdoor Industries Association (OIA).
Find out more about the study here.
Insight: HE Insight Pack
In the 2012-17 Sport England Youth and Community Strategy, Sport England showed its commitment to working in partnership with the HE sector and set itself an objective of three quarters of university students aged 18-24 will get the chance to take up a new sport or continue playing a sport they played at school or college.
To find out more about our work in this area, click through to the University sport activation fund page, or download our HE Insight pack which contains insights into student participation in sport and how they can be used to shape delivery.
Insight: Active Lives Survey
Our Active Lives survey is a new way of measuring sport and activity across England.
The survey started data collection in November 2015, and, like its predecessor the Active People Survey, The Active Lives Survey will measure the number of people aged 14 and over taking part in sport. Leading research company IPSOS-MORI carry out the survey for Sport England.
Find out more about our new survey here.
Insight: Active People Survey
From it's inception in 2005, the Active People Survey (APS) has measured the number of adults taking part in sport across England, and has been the pricipal tool for measuring our partners' performances.
With the development of our new strategy for 2017-2021, an opportunity has arisen to review how we measure activity and sport, and Sport England has developed a new survey - the Active Lives Survey - which has been collecting data since November 2015.
Our Active People Survey (APS) will continue to run alongside the Active Lives Survey until 30th September 2016.
Find the latest Active People results here.
Insight: Satisfaction with Sport Survey
Between 2009 and 2012, Sport England conducted the Satisfaction with the quality of the sporting experience survey, which provides a detailed breakdown of responses in 10 factors for every sport, such as value for money, facilities, social opportunities and performance. Find the full report and conclusions here.
We also surveyed people who are playing less sport or have stopped altogether. to find out why people drop out of sport, download the report here.
More information about the survey can be found on this webpage.
Evaluation: Active Colleges
Evaluation: Active Women
The Active Women Programme was designed to increase the amount of sports activity undertaken by women living in disadvantaged areas and women caring for children under the age of 16.
£10m of National Lottery Funding was used to support 20 projects across England for three years from 2011.
The Active Women reports are available on this page.
Evaluation: Active Universities
In 2011, Sport England invested £8 million of Lottery funding over 3 years into 41 projects as part of Active Universities. The projects were focused on encouraging students to try new sports, and to continue to play sport throughout their time at university.
Evaluation: Community Sport Activation Fund
The Get Healthy Get Active programme invests Lottery funds 31 projects across the country, with the purpose of tackling inactivity.
The programme is supporting pilot initiatives demonstrating how sport can best contribute to improving health, and at the same time increase the number of people taking part in sport regularly.
Evaluation: Get Healthy, Get Active
The Inclusive Sport programme aims to increase the number of disabled young people (aged 14+) and adults regularly playing sport.
In the first round 44 projects benefited from over £10 million of Lottery investment. A second round awarded a further £8.2 million to another 44 projects.
Evaluation: Inclusive Sport
The Protecting Playing Fields programme invests in capital projects to either create new, natural turf pitches or improve existing ones that need levelling or drainage works.
The first seven rounds of funding have benefited 439 projects. Approximately £3 million has been allocated to Round 8.
Evaluation: Places People Play
The School Games is an exciting, fully inclusive competition for school children in England, motivating, enthusing and inspiring young people to take part in more competitive school sport.
There are four levels of competition: in schools, between schools, at county / area level and a national event for the most talented school age athletes.
Evaluation: School Games
Sport Makers was part of the Places People Play Programme designed to deliver a mass participation sporting legacy from the 2012 Olympic and Paralympic Games.
The project trained and supported 50,000 volunteers to increase opportunities available for people to participate and volunteer in sport and physical activities.
Find the evaluation report here.
Evaluation: Sport Makers
The Active People Interactive Tool is our unique and valuable resource to help unlock the potential of APS data, allowing you to create your own tailored analysis to better understand:
- who takes part in sport and physical activity (demographics)
- The different sports and activities people take part in (football, golf, gardening etc.)
- how they do so (volunteering, clubs etc.)
- where (from the national picture down to local authority level).
You can change how your results are displayed, tailor your analysis, or export the results as a .CSV file (compatible with Microsoft Excel)
Find out more about the tool here.
Tool: Active People Interactive
All local authorities in England can now demonstrate how sport benefits their economy using our new Economic value of sport – local model.
The model produces area based (local authority, county sport partnership and local enterprise partnership) estimates on sports’ contribution to the local economy in the form of business output (GVA) and jobs plus wider benefits like health. The model also allows you to refine some of the results by using local information you may have available. In addition you can begin to assess the impact of sport investments too – for example, what additional economic value is created as a result of an increase in participation in your area.
Find out more and register to use the tool here.
Tool: Economic Value of Sport - local model
The Local Sport Profile provides councils with a profile of up-to-date data for their local area, covering sports participation, facilities, health, economic and demographics, all in one place.
The tool was first published in Autumn 2010, and in 2015 it was developed into a web based tool, which enables users to customise their local sport profile.
Tool: Local Sport Profile
How does sports participation vary within a local authority? Sport England has developed a tool which enables users to view small area estimates of participation for every local authority in England.
The tool enables users to display a map of small area estimates for two different definitions of participation, 1x30 sport and Sport and active recreation (formerly NI8). The technical report is available here.