Moving Communities

Moving Communities is part of the wider Place Evaluation and Learning Framework and is available to all users free of charge.

The system brings together disparate activity datasets into one platform, to gather and interpret a detailed and dynamic quantitative view of participation across local communities, and the wider social value that creates, in line with the strategic objectives of that place. 

Sport England works collaboratively with 4GLOBAL, Active Insight, Sheffield Hallam University, Loughborough University and Right Directions to provide this service. The platform is hosted by and as part of our drive to continuously improve the service, we are upgrading our infrastructure to InsightOS.  

Powered by DataHub – the world’s largest repository of sports and physical activity data – InsightOS enables governments, sports bodies, operators and brands to make smarter, faster and more impactful decisions.

It brings together everything we’ve developed, from predictive models and data pipelines to our BI tools and APIs, into one integrated, scalable platform.

Across the sector, organisations struggle with fragmented data, limited access to insights, and a lack of context for meaningful benchmarking.

InsightOS solves these challenges by offering instant access to validated intelligence, sector benchmarks and AI-driven models that predict demand, measure social value and improve retention.

It empowers users to not only understand what’s happening but also why – helping them plan investments, shape policy, and drive participation more effectively.

InsightOS is structured around three core layers that reflect the full lifecycle of data-driven insight generation:

• Data Integration – connection to a wide range of organisational, contextual and environmental data sources (such as infrastructure, participation, engagement and commercial data)
• Data Transformation – powers the core data transformation, through management, enrichment and modelling activities that turn raw data into usable intelligence.
• Data Visualisation – enables insight delivery through 4GLOBAL BI tools (a suite of web-based and API-integrated products designed for core sector use cases).

The upgrade package includes increased functionality around:

• Place Partner Networks
• site-level filtering
• time period filtering
• catchment profiling
• throughput by activity.

The platform will continue to provide dashboards and map views to help deepen your understanding of local physical activity rates and challenges, to evaluate programme performance through the participant dashboard and to compare locations and time periods.  

The ability to evidence impact using the Social Value Calculator still remains a key element of the platform, which will allow you to demonstrate your contribution to an individual’s wellbeing and a reduction to physical/mental health conditions.

Key upgrades include:

1. Catchment profiling allowing you to view the population demographic-based information on a travel time around a specific site/point of interest, rather than be fixed based on geographical area only.
2. Enhanced filtering across the platform, including by time period as fixed or variable start and end dates, in the mapping dashboards, and advanced filtering across a National Facilities Database in mapping.
3. Updated Social Value Calculator (SVC 5.0) and new Predictive SVC to support investment decisions.
4. Updated user-access levels, including:
   1. Ability to be involved in new ‘Place Partner Networks’.
   2. Ability for Owners from each organisation to create and manage users and control dashboard view within their organisation, enabling a smoother and faster new-user set up and central management/tracking. 
5. Enhanced processing speed.
6. Enhanced platform security, including introduction of two-factor authentication.

This is a phased approach, so if initially your data (or a certain functionality you were expecting) is not visible on the platform, we will be able to confirm the expected timeline to go live.

In the meantime, everything will be available through your old MC Place login and URL. 

The transfer of all existing data is currently due to be complete by the end of July 2026.

For any questions please contact [email protected] or speak to Emma at Sport England on [email protected].

• Manual – 4GLOBAL can provide a secure connection (SOAP/SFTP) for LMS provider/delivery partner to manually connect to and upload standardised extracts in CSV format.

The DSA has been recently updated as part of the move to InsightOS, and therefore partners will need to sign the updated agreement and agree to the updated terms before a breakdown of their data will appear.

To participate in one of the Place Partner Networks (PPN), all parties will be required to sign and complete a separate PPN agreement allowing for data to be viewed at site level within those networks to all parties in the agreement.

• This link will remain active for seven days. If you miss this window, you will need to request the assigned 'Owner' in your organisation (or email the Moving Communities inbox) to resend the email, which they can do by clicking the 'Resend New Password Email' icon.
• Once you set your password and validate your email address, you will be able to log into the platform via the user login page – https://insightos.co – using your email address and password. 
• Once you are logged in, you can select 'My Profile' from the menu bar to edit your name, email and profile image.
• By selecting 'Security', this will allow you to update your password and enable Two-Factor Authentication (2FA) for your account. By setting up 2FA, you can enhance the protection of your data by requiring an additional verification step during login. This ensures that even if your password is compromised, unauthorised access to the account is significantly reduced. You can select the 'Enable Two-Factor' button on the Security page and follow the instructions to set this up through your chosen Authenticator App.
• If you forget your password, there is a forgotten password function that will allow users to reset a new password located on the login page. This will send a reset password link via the registered email address.
• If you visit the old login portal, there will also be a link to redirect you to the new InsightOS landing page for Moving Communities where you can login using your new account information.
• To note: if you are expecting to receive access and have not yet, in the first instance please contact your MC lead within your organisation, who now has the ability to add you as a user, or contact the MC support inbox on [email protected].

This will be one/two named individual(s) who will be able to create and delete logins on behalf of your organisation.

The Owner will receive an email to confirm their status and provide instructions on how to assign or remove logins. 

SVC5.0, the fifth and latest version of the Social Value Calculator, is based on the updated national model developed by State of Life, Sheffield Hallam University and Manchester Metropolitan University, published in 2025.

These updates align with the latest national social value model, which distinguishes between primary (wellbeing) value and secondary (health and societal) value, enabling stakeholders to better understand and influence how increases in active and fairly active participation translate into greater social value generation. 

Key updates include:

• expanded coverage to include children and young people (7–10 years old) into the Primary wellbeing value
• introduction of an inequality-based logic for adults and children & young people for wellbeing (for adults, this includes across key characteristics such as ethnicity, disability/LTHC, gender, deprivation and age, assigning the most relevant wellbeing value based on the individual’s profile)
• updated values for existing conditions (using the latest 2024 price base and updated participation rates)
• ability to distinguish between Direct (healthcare-related) and Indirect (wide societal impact) costs for the Secondary value
• productivity losses newly incorporated as a core component in Indirect costs
• updated deflators applied across all components.

The result is a more robust, transparent, and policy-aligned tool that strengthens the ability of stakeholders to measure, understand and articulate the true social value of sport and physical activity. 

There is a detailed guidance document available to explain the methodology.

Users will be informed of the proposed timeline to move to InsightOS.

For more information, contact Right Directions or Active Insight.

Sport England and 4GLOBAL will also be hosting a demo webinar on Thursday 4 June at 11am-12pm to support with user onboarding.

The session will be recorded and available to download if you cannot make the time.

• If you need further help, please contact [email protected] – your email will be replied to within 72 hours.
• If you would like to speak to Sport England about the product upgrade or use of the platform, please contact [email protected].
• To keep updated with all the news and insights from Moving Communities, please follow us on LinkedIn.