It’s been two years since we launched our ambitious 10-year Uniting the Movement strategy that aims to transform lives and communities through sport and physical activity.
The result of a major consultation with our partners and the wider sport and physical activity sector, our new strategy represented a significant change in the way we work and reflected a new understanding of what our role could and should be in helping people to engage with activity.
Initially focussed on helping grassroots sports clubs and physical activity providers recover from the effects of the coronavirus (Covid-19) pandemic, Uniting the Movement is now primarily concerned with tackling the long-standing inequalities that make it much harder for some people to enjoy the benefits of being active than others.
“The launch of Uniting the Movement two years ago represented a turning point in the way we work and how we see our role in the sport and physical activity sector,” said Tim Hollingsworth, our chief executive.
“We could not have produced such an ambitious and transformational strategy without the involvement of the entire sector, and we won’t be able to succeed in our long-term aims without everyone involved in sport and physical activity in England playing their part.
“I’ve been delighted with the overwhelmingly positive reaction from our partners and the way the sector has collectively embraced Uniting the Movement’s ambitions.
"It’s clear there’s a shared and genuine desire to work together to create a happier, healthier nation and a united determination to tackle inequalities and provide opportunities to people and groups who’ve been left behind for too long.
“The pandemic has been an unprecedented challenge to community sport and activity in this country and, while the impact of Covid-19 is still being felt by many groups and organisations, there is plenty of optimism that through the changes we’ve made and by working together we can build on the progress of the last two years and bring about the change we all want.”
One of the biggest changes we’ve implemented since we launched our strategy in January 2021 has been the creation of long-term partnerships with more than 120 influential organisations and revolutionised our investment model.
These partnerships include traditional allies such as the Football Association, The England and Wales Cricket Board and The Rugby Football Union but, crucially, also include long-term relationships with organisations such as the National Society for the Prevention of Cruelty to Children, parkrun and Mencap, to help them contribute to tackling inequalities and support people to access the profound physical, mental and community benefits of sport and physical activity.
This long-term approach will see organisations receive funding for up to five years, in order to provide longer-term financial security and make strategic decisions that will help bring about the change required to meet our strategy’s ambitious targets.