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Coaching plan for England launches

Coaching in an Active Nation aims to shake up the way we think about and deliver coaching

29th November 2016

A warm welcome, jargon-free communication and a relaxed environment are all part of our new plan to bring the benefits of good coaching to everybody.

Coaching in an Active Nation: The Coaching Plan for England aims to shake up the way we think about and deliver coaching.

Click the link below to download our new coaching plan.

With figures showing a third all of people who don’t play sport saying that a coach would encourage them to start, redefining what it means to coach is one of the important first steps.

Good coaches inspire people to get active and stay active – and, importantly, good coaching is good for everyone.


Whether it’s guiding people that are dipping their toe into sport and activity for the first time, accompanying others on a journey of improvement or supporting talented athletes, coaches help individuals progress faster and further than they could on their own.

While the current fantastic work of the coaching community shouldn’t be undervalued, the need for a coaching rethink is clear.


of coaches are female

With 37 per cent of black, Asian and minority ethnic (BAME) people playing sport once a week but only five per cent of qualified coaches being from BAME backgrounds, making coaches more reflective of the customers they serve is a priority.

Likewise, only 17 per cent of coaches are female, but almost one in three women play sport and get active regularly.

Phil Smith, Sport England director of sport, said: “Connecting with people, understanding their needs and tailoring support to create the best experience for them is where the future of coaching lies.

“We want to support the coaching world to broaden the definition of what a coach is and I think they’re up for the challenge. We value coaches and their ability to nurture, encourage and support. These attributes need to be central plank of what it means to be a coach.”


It’s vital now more than ever that we create excellent experiences that will attract new people into sport and activity – and keep them coming back.

Developed following consultation with coaches, coach educators and national governing bodies of sport, The Coaching Plan for England will see:

  • The recruitment of 1,000 new apprentice coaches
  • Review current coaching qualifications to bring new skills into the sector, improve delivery and ensure more coaches are safe to practice
  • The creation of a more diverse network of coaches, better able to engage underrepresented groups
  • New digital ways of learning coaching skills to attract a broader range of people into the role.

Find out more:

  • About the coaching plan via our coaching page
  • Follow the story on Twitter using the hashtag #ExcellentEveryTime

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