The video starts with Sport England chief executive Simon Hayes being introduced by a caption on screen. He’s stood in front of a Tudor-style house, a rose garden and an ancient-looking wall in York. An upbeat tune begins in the background.
Simon says to the camera, which alternates between close-up and zoomed out shots of him: “Being active can change lives and transform communities. Today we’re coming together with North Yorkshire Sport and the York and North Yorkshire Combined Authority, with one shared goal: to make being active possible for more people.”
As Simon continues, the screen splits to show him on one side and people taking part in physical activity on the other: there’s a man boxing, then a group of older men playing football on a playground.
Simon says: “Because being active is about more than sport. It means stronger communities and a more vibrant York and North Yorkshire.”
The scene changes to a group of people of various ages enjoying an outdoor BMX track.
David Skaith, the Mayor of York and North Yorkshire, is introduced by a caption and begins to talk to camera in a park.
“This marks an important step forward for York and North Yorkshire,” Mayor Skaith says. “It brings together our Moving Forward programme with Sport England’s Uniting the Movement vision, creating a shared framework for action.
“Working together, we’ll maximise investment, strengthen partnerships and help more people access the benefits of being active.”
At this point, the screen again splits and we see a woman dancing on a live radio show stage as Mayor Skaith continues talking.
The Mayor says: “Because when people are healthier and communities are stronger, our country thrives.”
A young man skateboards up a ramp in a busy skatepark.
David Watson, the chief executive of North Yorkshire Sport, is introduced by a caption standing in the same location as Simon.
“Signing this agreement with Sport England and the Combined Authority builds on partnerships we’ve worked hard to grow,” he says to camera. “Now we have a shared plan for how movement, activity and sport can change lives across York and North Yorkshire.
“Together we can tackle inequalities, help people live healthier lives and create opportunities that last. But this isn’t about signing a document; it’s about results.”
The split screen shows a man wearing a Ramblers Wellbeing Walks high-vis vest walking alongside a woman, as David continues to talk.
David Watson says: “More people in more places, finding a way to be active that works for them.”
The video ends with a large group of young people running through a giant inflatable arch at the start of a cross-country run, before fading to black.
