With a mission to make London the most physically active city in the world, a new grassroots sports organisation for the nation’s capital has been unveiled.
London Sport is aiming to get one million people more active by 2020 as part of the legacy of the 2012 Olympic and Paralympic Games.
Sport England and the Mayor of London will invest over £5.5 million a year into London Sport.
The not-for-profit organisation has set out the principles of its work in its new strategy:
- Investing £5.5million in grassroots sport and physical activity projects across the capital
- Unlocking and sharing insight and knowledge of grassroots sporting and physical activity habits gained from delivering sports programmes in London
- Influencing the public and private sectors to provide increased funding – with a target by 2018 for London Sport’s annual income to have increased to £10million – for London Sport to pass on to grassroots sport and physical activity in London.
Sport England Chief Executive Jennie Price, who was at today’s unveiling at the Westminster Boating Base together with Mayor Boris Johnson, said: "I am confident London Sport will make a real difference.
"As a rapidly growing city with a reputation for hosting fantastic sporting events, London has a major role to play in Sport England’s ambition to get more people active."
The Mayor of London added: "I look forward to working alongside London Sport and helping hundreds of thousands more Londoners to get active, try something new and lead healthier lifestyles."