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Marketing

How to use an inclusive marketing strategy to raise awareness and encourage new people to get involved with your organisation.

Getting people involved

This section covers the wide range of tools, platforms and methods you can use to promote your organisation and its activities.

Choosing the right approach for what your organisation wants to promote and who you’re promoting it to is important, as it impacts how many people you can reach.

We've put together this advice and guidance to help you get started.

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Getting started

Promoting your organisation

Explore how organisations can plan effective marketing, from choosing the right channels to keeping it consistent.

What you need to know

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Inclusive marketing

Break down barriers

Find out how to reach different audiences by addressing barriers that people may experience when accessing information. 

Find out more

Fitness group

Marketing strategy

Developing a plan

Learn about effective marketing to help guide and improve your promotion efforts.

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Market research

Gaining insight

Market research is a great source of insight for your marketing plan. Learn about existing research and how to do your own.

Want to know more?

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Your online presence

Using digital channels

Learn how your website and social media channels can keep your people engaged and attract new members or participants.

Get the lowdown

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Creating a website

Digital shop window

Is developing a website the right choice for your organisation? Find out how to get started.

What you need to know

Goal and players on a football pitch

Electronic newsletters

News by email

Learn about the pros and cons of using electronic newsletters as a community sports organisation.

Read more

Useful resources

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