Our strategy - Uniting the Movement
Uniting the Movement, our 10-year strategy launched in 2021, is our plan to make being physically active a normal part of life for everyone in England – to make it easier for all of us as we go about our everyday lives.
Movement makes people happier and healthier, and it does the same thing for our communities – with life-changing, sustainable benefits that have huge economic and social value.
We’re shining a light on the huge impact environmental prompts and cues can have in changing people’s behaviour, which is why we’re championing Active Design alongside active travel.
Active Design promotes physical activity, health and stronger communities through the way we design and build our towns and cities.
It has 10 principles to inspire and inform the layout of cities, towns, villages, neighbourhoods, buildings, streets and open spaces, to create more opportunities for physical activity.