Since May 2020, we’ve been running a successful crowdfunding initiative called Active Together, helping sports clubs and other organisations to set up and run their own crowdfunding campaigns to help sustain themselves through the coronavirus (Covid-19) crisis.
Initially with a £1 million budget from the National Lottery, Active Together was designed to help with the immediate financial impact of coronavirus and in the longer-term, the return to play.
To date, we’ve supported campaigns with a financial pledge towards their target fundraising amount, but in addition to this, we've been providing:
- free 1-2-1 coaching by experts
- advice and guidance on campaign improvements
- access to free online courses
- free 30-minute webinars, monthly.
As part of our return to play offer, an additional £1.5m of National Lottery funding was made available to continue supporting clubs and local organisations to set up and run their own crowdfunding campaign, with a potential financial pledge from us to help them towards their crowdfunding target.
In September 2021 a further £5m was committed to the fund.
Crowdfunding is a great alternative if you don’t meet any of the priority groups on our Return to Play: Small Grants or Community Asset Fund funding options, or if you’re seeking to raise funds because of a loss of income due to the coronavirus pandemic.