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More than just another leadership programme

Our executive director for policy and integrity introduces our latest leadership programme – Leading the Movement – to help those at the forefront of our sector (whether for big or small organisations) tackle inequalities so everybody can enjoy the benefits of moving.

30th June 2025

by Jeanette Bain-Burnett
Executive director for policy and integrity, Sport England

I recently joined the Oxford Women’s Leadership programme to give myself space to reflect with a group of peers to sharpen my professional impact.

In our first week, we spent time examining key experiences that have challenged, awoken and shaped us as leaders, and I found myself musing on some of the hardest, most confusing times in my life and my career, as well as on some of the positive and encouraging events.

The process has already helped me grow in self-awareness and draw on knowledge about what I bring to the table, something that had been present but dormant.

This experience has fuelled my excitement about Sport England’s refreshed leadership offer – the Leading the Movement programme.

Re-thinking leadership

Over the next four years, we’ve committed to invest £5 million of National Lottery funding to support leaders to prioritise tackling inequalities within sport and physical activity participation.

I believe that this investment into coaching, mentoring and training is one of the most important investments we can make into our sector.

And this is because what we need most, as leaders operating in an increasingly complex world, is the ability to hold up a mirror to ourselves and our organisations to see where we might be contributing to the structures that hold inequity in place.

Change has to start with us and we can’t change until we’ve taken time to sharpen our understanding of our strengths and areas of growth, and until we make some intentional changes to build on our existing body of experience.

But what do we mean by ‘leaders’?

Having worked in community-led settings, I’m acutely aware that at first glance, leadership as we know it can feel exclusive, but Leading the Movement is aiming to buck that trend.

What we need most, as leaders operating in an increasingly complex world, is the ability to hold up a mirror to ourselves and our organisations to see where we might be contributing to the structures that hold inequity in place.

We know that leaders can be found in communities, in organisations of varied scales and at all levels of responsibility, so we’re committed to supporting individuals from communities and backgrounds currently underrepresented in our sector.

The programme will bring together our previous national and place-based leadership work, building a network of leaders from different backgrounds and we hope that these leaders will enrich each other's experiences and trade knowledge and insight.

There’ll be a microsite full of content that is accessible to anyone who’s interested and we’ll also have targeted support for leaders within our funded portfolios.

Tackling the challenges

Our ambition is that this won’t be ‘just another leadership programme’. Instead, we want to see a significant shift in confidence, knowledge and impact.

We know from listening to people within our sector that, especially for leaders with an explicit responsibility for driving-inclusion exhaustion, discouragement and burnout are very real risks.

We want to tackle this by creating a supportive community which acknowledges the day to day challenges of leading on the frontline and equips leaders with the skills to create measurable shifts in culture and practice.

All of this is pointed at the primary aim of our long-term strategy, Uniting the Movement, opening up more opportunities for everyone in England to experience the benefits of an active life.

And we need an army of confident, impactful leaders to make this a reality!

If you want to be part of Leading the Movement, visit its new site and check how we can support you and your team in your leadership journey.

In the meantime, why not take some time to reflect on a moment or experience that has shaped you as a leader? What did you learn about yourself that might help you rise to a challenge you’re facing today?

Visit our new site and find out more

Leading the Movement

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