Coastal communities are some of the most beautiful places in England and many of the country’s wealthiest spots are on the coast.
But it is also true in England that a disproportionate number of the places suffering the most deprivation, worst physical and mental health outcomes and lowest healthy life expectancy are on the coast too.
All this may read contradictory, but coastal communities haven’t ended up in this position by accident.
Many were once thriving seaside economies, built on tourism and seasonal work, but as those patterns changed, they left behind communities with deep roots but with fewer opportunities than those in urban and rural communities.
This deteriorating state of coastal living standards is driven by deprivation and the complex and challenging issues around housing, transport and employment, which together lead to disproportionate lower levels of physical activity.
As Sport England highlight with their sustainability strategy, Every Move, adding to these challenges is that those facing the greatest inequalities are often the least active and the most affected by climate change.
Plus, coastal communities are facing significant climate effects through coastal erosion, flooding and the fact that industries on the coast are the ones producing the majority of the UK’s carbon emissions.
So how can we turn the tide on physical inactivity on the coast?
Can you define ‘coast’?
It is amazing that whilst we are an island, there is no agreed government definition for the term ‘coast’, unlike clear definitions for urban and rural areas.
This leads to the coast often being lost in talks around deprivation as the debate revolves around those in urban and rural areas.