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Our next strategy

Our 10-year vision to transform lives and communities through sport and physical activity.

After almost 18 months of research and consultation, the publication of our 10-year strategy on 26 January will be an important moment for us and the partners we work with and rely on to deliver sport and physical activity across England.

We believe sport and physical activity has a significant role to play in improving the physical and mental health of the nation, supporting the economy and reconnecting communities.

We want to play a significant part in that, and want you to join us in the launch of our strategy that will help us do just that. 

On Tuesday 26 January, from 10-11.45am, you’re invited to get a first look at our vision for the next 10 years.

Registration has opened and you can sign up to watch our virtual launch event at the link below.

Sign up to watch our strategy launch event.

Join us

A woman dances in an aerobics class

Right now, the opportunities to get involved and reap the rewards of being active depend too much on your background, your gender, your bank balance and your postcode.

We’re determined to tackle these inequalities and unlock the advantages of being active for everyone.

This is an extraordinary time and everyone has seen their lives changed in some way by the pandemic – with grassroots sport and physical activity no exception.

The current situation means our mission is more important than ever and a unified and collaborative approach is essential.

Our new strategy seeks to help the people and organisations delivering sport and physical activity to recover from the challenges posed by coronavirus (Covid-19), look beyond them and tackle the biggest issues of the next decade.

With tackling inequalities at its core, the strategy will focus on five major themes:

  • Recover and reinvent

    Recovering from the biggest shock to the status quo in a lifetime, Covid-19, and reinventing as a vibrant and sustainable network of organisations providing sport and physical activity opportunities that meet the needs of different people.

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  • Connecting with health and wellbeing

    Strengthening the connections between sport, physical activity, health and wellbeing, so more people can feel the benefits of, and advocate for, an active life.

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  • Positive experiences for children and young people

    An unrelenting focus on positive experiences for all children and young people as the foundations for a long and healthy life.

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  • Connecting communities

    Focusing on sport and physical activity’s ability to make better places to live and bring people together.

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  • Active environments

    Creating and protecting the places and spaces that make it easier for people to be active. 

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Consulting on our strategy implementation

As we embark on implementing our strategy we want to continue to hear from all stakeholders, including partners, national and local government and thought-leaders.

The second phase of our consultation will focus on implementing our strategy. The consultation, which runs for eight weeks from 8 February, is being hosted by the independent insight and strategy consultancy, BritainThinks, on our behalf.

Following publication of our strategy, the online platform will then host further engagement opportunities where we’ll gather specific ideas on how we can implement it. 

How to take part

The online consultation platform has a series of online activities, open discussions and live events.

Phase two of the consultation will start on 8 February and include online activities and discussion groups. Live events sharing the background to phase two and emerging themes will run for 30-45 minutes from 22 February on a weekly basis, and you'll be invited to join the ones you're interested in.

Feel free to contribute as much, or as little, as you'd like and check back in over the eight-week period to see how the consultation is developing. You can respond to the online activities all at once or you can complete them over the course of this consultation period.

Take part in our consultation

Take part

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