Logo and branding toolkit

Promoting your National Lottery-funded project couldn’t be easier with our brand toolkit packed with tips and advice

When you receive funding from us, we want you to shout it from the rooftops. You’ll need Sport England and National Lottery branding to do this.

On this page you’ll find the necessary logos, guidance on using them, and some pointers on the best ways to announce your award.

Logos and style guidance

Firstly you need to determine whether you should use our joint National Lottery and Sport England lockup logo, or a standard Sport England logo.

Most of our current funding programmes are funded by the National Lottery, so it’s most likely that the joint logo should be used.

However, if your project is wholly Exchequer funded, then you simply use the Sport England logo.

If you’re at all unsure then please email brandhelp@sportengland.org.

We’ve worked with the National Lottery to build a Brand Toolkit. This contains all the different logos you might need; both joint National Lottery and Sport England logos as well as our standard stand-alone Sport England logo – each in vector, jpg and png formats.

We know that not everyone is a graphic design expert, though, so we’ve put together a PDF guide which includes tips on how you can get logos looking their very best.

There’s also some help on understanding the different file types that the logo is available in, as well as other advice on photography and social media.

Please note: you should only download and use our logo if you're permitted to do so. We reserve the right to stop you from using our logo if we do not believe its use is appropriate.

Social media

Social media channels such as Facebook, Twitter and Instagram are great ways of publicising your grant news.

Please always acknowledge National Lottery players' support using the hashtag #NationalLottery when posting content related to your grant.

Below is guidance on suggested posts, how to set up social media accounts and suggested digital assets to use on social media when announcing your funding.

Suggested posts for when you find out you've been awarded funding

Twitter

We've been awarded [AMOUNT] of #NationalLottery funding to [SUMMARY OF WHAT GRANT IS FOR]. Thanks to everyone who plays for your support!

[INSERT GRAPHIC OR THANK YOU BOARD PIC AND TAG SPORT ENGLAND.]

Facebook

We are so pleased to announce we have been awarded [AMOUNT] of National Lottery funding to [SUMMARY OF WHAT GRANT IS FOR]. Thanks to everyone who plays National Lottery games for your support!

[INSERT GRAPHIC OR THANK YOU BOARD AND TAG SPORT ENGLAND.]

Instagram

Great news - we are so pleased to announce we have been awarded [AMOUNT] of #NationalLottery funding to [SUMMARY OF WHAT GRANT IS FOR]. #hanks to everyone who plays #NationalLottery games for your support! #ActiveNation

[INSERT GRAPHIC OR THANK YOU BOARD PIC.]

Snapchat

We've just received #NationalLottery funding! Thank you players!

[TAKE AN IMAGE OF SOMEONE FROM YOUR PROJECT HOLDING THE THANK YOU BOARD AND CHEERING.]

Text in square brackets to be replaced by your own numbers and project details.

 

Suggested posts for when your grant starts

Twitter

Thanks to #NationalLottery players we've been able to [INSERT DETAIL ABOUT WHAT THE GRANT IS PAYING FOR].

[INSERT PHOTOGRAPH SHOWING WHAT THE FUNDING HELPED ACHIEVE AND TAG SPORT ENGLAND.]

Facebook

Thanks to National Lottery players we've been able to [INSERT DETAIL ABOUT WHAT THE GRANT IS PAYING FOR.]

Thanks to everyone who plays National Lottery games for your support, we couldn't do it without you #NationalLottery.

[INSERT PHOTOGRAPH SHOWING WHAT THE FUNDING HELPED ACHIEVE AND TAG SPORT ENGLAND.]

Instagram

Thanks to #NationalLottery players we've been able to [INSERT DETAIL ABOUT WHAT THE GRANT IS PAYING FOR]. Thanks to everyone who plays National Lottery games for your support, we couldn't do it without you #ActiveNation

[INSERT PHOTOGRAPH SHOWING WHAT THE FUNDING HELPED ACHIEVE.]

Snapchat

Thanks to #NationalLottery funding we can [INSERT DETAIL ABOUT WHAT THE GRANT IS PAYING FOR IN A 10-SECOND VIDEO OF THE PROJECT TAKING PART IN THE ACTIVITY THE GRANT HAS FUNDED.]

Text in square brackets to be replaced by your own numbers and project details.

 

Media

Local media is an excellent way of telling people in your community the good news about your grant and raising awareness of what you do.

To help you do so, we've produced a template press release and advice on contacting local media.

It's also important to tell your local MP about your work and your National Lottery grant. This keeps them informed about what funding goes into their constituencies, which helps with their parliamentary work.

They may also be happy to help publicise your good news so we've put together a template email you can send to them.

National Governing Bodies

If a national governing body (NGB) receives funding from the National Lottery via us, they should simply use the Lottery logo as a standalone - i.e. without the Sport England logo.

However, should they receive funding via us that comes from the exchequer, they should use the Sport England logo by itself.