Youth personas

Working with research agency YouthSight, we've delved into the personalities, behaviours, attitudes and aspirations of young people

They're compiled in our comprehensive pack Under the Skin, which breaks down young people into six key personas. Only by understanding these various groups can we design the best possible programmes to get young people active.

We've also produced six films that better explain each of these youth personalities. Each category is broken down into a series of key traits, based on extensive research talking to scores of young people. Watch the films below.