Getting Active Outdoors

We commissioned the Outdoor Industries Association to explore the outdoors sport, activity and recreation market in England

Getting Active Outdoors: A Study of Demography, Motivation, Participation and Provision in Outdoor Sport and Recreation in England was commissioned by Sport England and produced in partnership with the Outdoor Industries Association (OIA).

It examines the demand and supply of outdoor provision and takes an in-depth look at the profile of the outdoor consumer. We are keen to share this comprehensive report with those at the forefront of delivery in this market to get more people active in the outdoors across England.

The Getting Active Outdoors insight was launched in June 2015 and the report is now available to download in single or double page versions from the documents section below.

Getting Active Outdoors: Workshop webinars

A condensed version of our full insight workshop is now available to view online and broken down into five short films for easy viewing.

The series of workshops were delivered by the OIA, supported by Sport England, and shared the outdoors insight in more detail with over 400 delegates from 150 organisations across the outdoors sector.

Covering what motivates consumers and how provision can be mapped to identify gaps and opportunities to improve delivery, the films are ideal for anyone who was unable to attend a session or who wish to share the information to key partners and stakeholders.

Slides from the workshops are also available to download below. Please note that this slide pack does not contain speaker notes and has been designed for use by those delegates who have already attended a workshop and digested the full report in detail.

Disability insight pack

This insight pack features the key highlights from the disability data cuts taken from the outdoors survey responses.

This information compliments our wider disability insight work and can be used in conjunction with Mapping Disability: The Facts.

We’re keen to hear of any examples of the outdoors market putting the insight into practice, and you can provide feedback to outdoorsinsight@sportengland.org.