Our strategy

From traditional team sports to activities like walking or going to the gym – we’re building an active nation that caters for everyone

Our vision is that everyone in England, regardless of age, background or ability, feels able to take part in sport or activity. Some might be fit and talented, but others won’t be so confident.

In May 2016, we launched our current strategy, which outlines how we will work to make sure everyone can experience the benefits of sport and physical activity.

Download our strategy

Towards an Active Nation is our response to the Government's Sporting Future strategy, which was launched in December 2015.

Benefits of getting active

Our strategy will help deliver against the health, social and economic outcomes set out in Sporting Future.

We want everybody to experience the benefits that taking part in sport and physical activity brings, including:

  • Mental wellbeing
  • Physical wellbeing
  • Individual development
  • Economic development
  • Social and community development.

Find out more about the outcomes and how they are driving our strategy.

Change of focus

This bold and ambitious new policy direction means we are going to need to work in different ways to make sure everyone can get the most out of taking part in sport and physical activity.

Some of the key changes we are making include:

  • Focusing more money and resources on tackling inactivity because this is where the gains for the individual and for society are greatest
  • Investing more in children and young people from the age of five to build positive attitudes to sport and activity as the foundations of an active life
  • Helping those who are active now to carry on, but at lower cost to the public purse over time
  • Putting customers at the heart of what we do, responding to how they organise their lives and helping the sector to be more welcoming and inclusive
  • Helping sport to keep pace with the digital expectations of customers
  • Working nationally where it makes sense to do so but encouraging stronger local collaboration to deliver a more joined-up experience of sport and activity for all
  • Working with a wider range of partners, including the private sector, using our expertise as well as our investment to help others align their resources
  • Working with our sector to encourage innovation and share best practice, particularly through applying the principles and practical learning of behaviour change.

Further information